pr power hour - executive visibility in the digitial age
TRANSCRIPT
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PR Power Hour: �Executive Visibility in the
Digital Age ��
Thursday, March 17, 2016!
Nice to meet you!PANELISTS
Lindsay Fox, VP of Sales and Brand Strategy at LookFar@lfox3
Foodie. Music Lover. Experience Junkie. Live to Make a Difference.
�Chris Laibe, Founder + President of inFRONT USA�
@ChrisLaibe�Serial Entrepreneur. NOLA lover. Dad �
Madeline Elliot, Account Coordinator AR|PR @MadelineCElliot:
Strategic communicator. Proud member of the WhoDat nation. �Yogi and lover of all things dainty
Billy Schrero, Managing Director of LaunchPad�@BillySchrero�
Better to be interested than interesting
#NOEW #ExecVisibility
What is executive visibility,� and why do you need it?Purpose
Value
Results
FACT: 80% of a new company’s value is its CEO
#NOEW #ExecVisibility
So what does an executive visibility plan look like?
#NOEW #ExecVisibility
Polish your Brand Image Up-to-date
headshot
Active and optimized �social media channels
Compelling bio
#NOEW #ExecVisibility
�Building Your
Personal Brand – It’s Not Just for
CEOs.
#NOEW #ExecVisibility
• Demonstrates Thought Leadership
• Increases Credibility�
• Accelerates Lead Generation
• Builds Brand Image & Visibility
Speaking Opps
#NOEW #ExecVisibility
Social Media
A platform to showcase thought leadership + wins��A media relations tool
#NOEW #ExecVisibility
AwardsBADASS BLING = BIGGER BUCKS
• Validates Industry Leadership & Expertise
• Increases Brand Awareness
• Accelerates Lead Generation
#NOEW #ExecVisibility
Blogging
Companies that have an active blog have 55% more visitors than those who don’t
#NOEW #ExecVisibility
Journalist Relations
• Become a Regular Contributor
• Publish Bylines
• Secure Interviews
• Become a sought-after subject matter expert and source
#NOEW #ExecVisibility
How is this all possible? Let’s talk bandwidth!
#NOEW #ExecVisibility
Questions? �Tweet us @AR_PR or include� #ExecVisibility in your tweet!
Contact
linkedin.com/company/arpr
facebook.com/annaruthpr
@ar__pr @ar__pr
OFFICES IN ATLANTA’S TECH SQUARE!AND !
LAUNCH PAD NEW ORLEANS !
855.300.8209 | [email protected] and [email protected]