PR RESEARCH RULESMaranda Butler

Ethics in PR Its is important to uphold the rules of

ethics when conducting research. The NIH training identified three

principles essential to the ethical conduct of research with humans: Respect for persons

Individuals should be treated as automatons agents

Beneficence Do no harm Maximize possible benefits and

minimize possible harms Justice

Justice requires that individuals and groups be treated fairly and equitably in terms of bearing the burdens and receiving the benefits of research.

There are also important rules for research regarding human participants, pregnant women, and children.

Media Monitoring

Media monitoring reports are used by companies to track customer perception of a specific product, or the company in general. They perform a scan of social media sites such as Facebook, Myspace, Twitter and blog sites for consumer comments. The below websites are beneficial in compiling social media research data:

Flickr Quantcast.com Icerocket.com Technorati.com

Working in Group Projects

I am not the biggest fan of working in groups, but one of our major projects in class was a group project. We also did in-class group assignments. In my individual group project we : Created a blackberry messenger group for

correspondence Met once a week and sent constant e-mails It is also important in groups to:

Be courteous and respectful Flexible Carry your own workload Identify a purpose Positive attitude

Paper Format

There are helpful cites for creating citations such as: Citationmachine.com Easybib.com

Be sure to abide by all the proper guidelines and citation rules as to not result in academic penalty.

Check with the teacher for deciding which format to use, MLA, APA, Chicago, and Turabian

Citation rules although tricky, have a specific format to safe guard against plagiarism.

Research Project My research paper “Strengths and Weaknesses of Today's

College Students” taught me how to correctly construct a public relations research paper. The purpose of research papers are to: Answer a specific question Solve a problem

My research project taught me: The format of a research paper

Do not bold titles Single space in between sub titles Appendix should be in a separate section of the paper Have a well prepared presentation binder , with EXTRA

copies How to write a correct Introduction, Methods, Results, and

Lit Review

Surveys

How to construct a survey for GSU faculty on the strengths and weaknesses of today’s college students . We used Zoomerang.com for creating the survey template and monitoring results. I loved this website. It was an excellent tool for collecting data and results.