FORIMMEDIATERELEASE CONTACT:LisaKniceley VitakraftSunseed:419-832-1641 Lisa.kniceley@vitakraft.us

VitakraftSunseedShowcasesRevitalizedVitaBrandand

ExcitingNewLineExtensionsatSuperZoo2016Booth#12115

(BOWLINGGREEN,OH)–BrentWeinmann,PresidentandCEOofVitakraftSunSeedInc.,ispleasedtoannouncetheexcitingre-launchofitsflagshipline,Vita,aswellasseveralotherupdatedproductsandlineadditionsfor2016!“Sunseed®VitaSunscription®,afavoriteofpetownersandretailersformorethan25years,nowfeaturesupdatedpackaging,givingitaclean,fresh,visualidentity,”statesBrentWeinmann.“Inadditiontothismoreestheticallypleasinglook,wehavereformulatedVitaPetRabbitandGuineaPigdietstoanatural,Timothy-basedpellet,offeringanalternativethatmeetsmanyconsumers’demands.”Sunseed’sVitaPrima™linehasalsobeenrevitalizedwiththeadditionsofSmallHookbillSafflowerFormulaandSunDrops™AdvancedDailyVLiquidVitaminSupplementsforbothbirdsandsmallanimals.Quiko®alsoenjoysapackageredesignforitsSpecialEggFoodDailyDietSupplementforCanariesandExoticEggFoodDailySupplementforFinches.QuikoMultiVitaminDailyBalanceSupplementisalsoenjoyinganupdatedlook.NewthisyearisQuikoProbioticDigestiveSupportSupplement,and,addingsomefuntothisline,istheQuikoSwingin’CrunchyDonutwithEggplaytimetreat.TheVitakraft®treatlinewillnowfeatureOvenBakedCrunchyBites.Thesedeliciouslycrunchytreatsareavailableinfourfunvarieties.Becauseofthepopularityandgreatreception,theyreceivedatthe2015SuperZoo,therewillbeproductencores,includingSunseed’sHeavyDutyOdorControlFreshWorld®BeddingMulti-PetFormula,SunseedSunSations®NaturalHaysandVitakraft’sexcitingPurrk!™PlayfulsStimulatingPixiePowderPackFelineSilvervine®Refillswithbonusmousetoyforcats.

HereisVitakraftSunseed’sexcitingline-upofproductsdebutingatSuperZoo2016:SunseedVitaSunscriptionSunseed’sVitaSunscription,atraditionalfavorite,hasbeenupdatedwithafresh,contemporarylook.Inaddition,boththeVitaPetRabbitandGuineaPigdietshavebeenreformulatedtoanatural,alfalfafree,Timothy-basedpellet.Nutritionallyfortified,withno-sugaradded,VitaSunscriptionisavailableforbothbirdsandsmallanimals.SunseedSunthingSpecialGoldenMilletSpraySunseedSunthingSpecial®GoldenMilletSprayisalsoshowingoffitsnewlook.Alongtimefavoriteofpetbirds,thisnatural,healthytreatprovidesanutritioussnackandencouragesnaturalforaginginstincts.QuikoSpecialEggFoodDailySupplementQuikoSpecialEggFoodDailySupplementjoinsthemoderneraofpackagingandisformulatedexclusivelyforCanaries.Madewithrealwholeeggsandcontaininghoneyforpalatability,thissupplementisaperfectadditiontoaCanary’sregulardiet.QuikoExoticEggFoodDailySupplementNottobeleftout,QuikoExoticEggFoodDailySupplementisproudofitsnewlookandisformulatedexclusivelyforFinches.Alsomadewithrealwholeeggsandcontaininghoneyforpalatability,thissupplementisaperfectadditiontoaFinch’sregulardiet.QuikoMultiVitaminDailyBalanceSupplementSportingitsnewdesignisQuikoMultiVitaminDailyBalanceSupplement.Thiswater-soluble,powderedmultivitaminsupportsfeather,bone&muscledevelopment.SunseedVitaPrimaSmallHookbillSafflowerFormulaSunseedSmallHookbillSafflowerFormulaisnowapartoftheVitaPrimafamily.Thismixedseedandpelleteddietissunflowerfree,nutritionallyfortifiedanddesignedforCockatiels,Lovebirds,ParakeetsandotherSmallHookbills.

SunseedVitaPrimaSunDropsAdvancedDailyVLiquidVitaminSupplementsAlsojoiningtheVitaPrimafamilyisSunseedSunDropsAdvancedDailyVLiquidVitaminSupplementsforbothbirdsandsmallanimals.Thishighpotencymultivitaminiseasytouseandtastesgreat!VitakraftOvenBakedCrunchyBitesVitakraftispleasedtoaddOvenBakedCrunchyBitestotheirtreatlineup.Thesedeliciouscrunchytreatshelptosatisfynaturalgnawinginstinctsandareavailableinfourdeliciousvarieties!

ProductRe-launches

LineAdditions

QuikoProbioticDigestiveSupportSupplementJoininginthecool,cleanfunisQuikoProbioticDigestiveSupportSupplement,awater-solublepowderedsupplementcontainingprobioticsfordigestivehealth.QuikoSwingin’CrunchyDonutwithEggShowingthatnotallthingshealthyhavetobesoserious,QuikoSwingin’CrunchyDonutwithEggisacrunchy,delicioustreatfeaturingbird’sfavoritesincludinggrains,seedsandeggs.Offeringhoursofentertainmentthistreatisagreatcomplementtothislineupofproducts!NEWProductsinExistingLinesSunseedHeavyDutyOdorControlFreshWorldBeddingMulti-PetFormulaSunseed’sHeavyDutyOdorControlFreshWorldBeddingforMulti-PethomescontainsauniqueOdorBlockerFormula,controllingodorforupto14days!Expandingupto3timesitsweightinliquid,thissupersoftbeddingismadefrom100%recycledpaper,soit’sfriendlytobothpetsandtheenvironment!SunseedSunSationsNaturalHaySunseedSunSationsNaturalHayiscompressedintoconvenientminibalesthatbreakapartintoeasy-to-feedsingleservingflakes.Containingnoartificialcolorsorpreservatives,andgrownpesticidefreeinNorthAmerica,SunSationsNaturalHayisavailableinthefollowingvarieties:TimothyHay,OrchardGrassandAlfalfa.VitakraftPurrk!PlayfulsFelineSilvervineRefillsVitakraft®Purrk!PlayfulsFelineSilvervineRefills,containing5PixiePowderPacks,willhelptomakesurethefunneverends!Inindependentstudies,FelineSilvervinewaspreferrednearly3outof4timesovercatnipandcatsplayed2.5timeslongertoo!Catssimplycan’tgetenoughofthisstuff!VitakraftSunseedproductsare“ByPetLovers,ForPetLovers.”FormoreinformationonVitakraftSunseedproducts,pleasevisitwww.vitakraftsunseed.com.JoinusonFacebookatwww.facebook.com/vitakraftsunseed,www.facebook.com/vitakraftsunseedbirds,www.facebook.com/dogsandcatslovevitakraft,andwww.facebook.com/dogslovevitakraft.WearealsoonTwitteratwww.twitter.com/bypetlovers,www.twitter.com/bybirdlovers,www.twitter.com/vitakraftcatsandwww.twitter.com/vitakraftdogs.

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AboutVitakraftSunseed:Celebratingover175yearsofexpertiseinpetcareandnutrition,VitakraftofGermanyjoinedwithSunseedofOhio,celebratingover30yearsinthepetindustry,tocreateVitakraftSunSeedInc.in2008.Theynowofferawiderangeofmorethan500products,includingbirdandsmallanimalfood,treats,supplementsandaccessoriesanddog,catandhorsetreats.Byofferingawideselection,thecompanyworkstohelpensureeverytypeofpetgetsthepropercareandnutrition.www.vitakraftsunseed.com

ProductEncoresfromSuperZoo2015