pr survey results survey on mobile phones in cambodia › downloads › cambodiamobilephone... ·...

PR Survey Results

Survey on Mobile Phones in

Cambodia

SurveyMY

February 2015

1

Survey summary

Country： Cambodia

Survey method：Online

Screening： Mobile phone owners aged 16+ who live in the target country

We recruited participants and collected their responses through “Smaphone”, SurveyMY community on Facebook.

Questions： 17

Samples： N=204

Fieldwork ： 10-23 January 2015

Survey executor： Surveymy G.K.

Breakdown of samples ：

2 ©2015 Surveymy G.K.. All Rights Reserved

Age Male Female Total

10s 23 12 35

20s 72 41 113

30s 34 8 42

40s or older 13 1 14

Total 142 62 204

Survey Results

3

Types of mobile phones they own

Q Do you have a mobile phone? What type is it? （SA）

4

Many respondents own smartphoneｓ (only or with other mobile phones)

©2015 Surveymy G.K.. All Rights Reserved

78

78

76

8

9

7

15

13

18

0 % 20 % 40 % 60 % 80 % 100 %

Total N=204

Male N=142

Female N=62

Smartphone only

Both smartphone and other mobile phone

Mobile phone other than smartphone only

Number of mobile phones each owns

Q How many mobile phones do you have?（SA）

5

Nearly 40% of respondents have two or more mobile phones.

62

62

63

31

32

31

4

4

5

2

1

2

1

1

0

0 % 20 % 40 % 60 % 80 % 100 %

Total

Male

Female

One Two Three Four Five or more


How to get your mobile phone

Q How did you get the mobile phone? （SA）

6

More than 60% are new purchase. The lump sum is mainstream.

52

54

47

2

1

2

9

7

15

22

26

13

1

1

2

6

4

10

4

3

8

4

4

5

0 % 20 % 40 % 60 % 80 % 100 %

Total

Male

Female

Purchased the (brand-new) phone with a lump sum payment from a shop Purchased the (brand-new) phone by installments from a shop Purchased the (brand-new) phone by parent(s)/relative(s) Purchased the (used) phone with a lump sum payment from a shop Purchased the (used) phone by installments from a shop Purchased the (used) phone by parent(s)/relative(s)


New Purchases

Brands of mobile phones they own

Q What brand and model is it? If you have more than one mobile phone, please answer about the one you are using most.（OA→AC）

7

Samsung is the top, followed by Apple, Nokia, and LG. Many men have Samsung, women Apple.


36

28

17

7 2 2 2 1 1 3 3

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

Total

Male

Female

Brands of mobile phones they would you like to purchase

Q What brand or model would you like to purchase next?

If you have more than one in your mind, please select up to three in the order of your preference. （3MA）

8

Unlike the current possessions, Apple gains more votes than Samsung. Sony, Huawei and Nokia follow with huge difference from the top two.

68

46

10 9 9 7 5 5 3 2 1 1 1 1 1 1

3 4

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

Total

Male

Female


Home screens on their smartphones - iOS

Games, such as 2048 and Clash of Clans; Photo apps, such as Camera360 and

Instagram; Pinterest, Line, etc.

Dictionaries, such as Phum Dict and Library KH; Cydia (digital distribution platform for software on iOS*), etc.

*To be set on jailbroken iOS (where you can download additional applications, etc. outside Apple's warranty and restrictions).

As Khmer is not included in the standard languages, some people install Khmer fonts by jailbreaking or rooting.

iPhone 5s/Female, 10s /Student iPhone 5s/Male, 10s /Student

9

Ho

me s

cre

en

ph

oto

s

Tre

nd

, etc

.

Q Please capture a screenshot image of your home screen and upload it. （Optional , Photo）


Attri

bu

te


Apps are grouped: dictionaries, chat / voice calls, medical-related, music,

photos, English learning, etc.

Apps are grouped. "Photos", "Office" including Evernote, "Business",

"Games", etc.

iPhone 6 plus/Female, 20s/Student iPhone4s/Male, 20s/Other

10



Ho

me s

cre

en

ph

oto

s

Tre

nd

, etc

. A

ttrib

ute


Communication tools, such as Line, Skype and Tang

Photo apps, such as Instgram and TimeCamera

Skull icons Photos etc.

Pangu (a jailbreak tool), Line, Viber Communication tools,

such as WhatsApp and Tango Dictionaries, such as Phum Dict

iPhone 5s/Female, 20s Company employee

iPhone 5/Male, 10s Hospitality employee

(restaurant, hotel, etc.)

iPhone/Male, 30s Public servant



Ho

me screen

ph

oto

s T

ren

d, e

tc.

Attrib

ute

Home screens on their smartphones -Android

Photos, games, Dictionaries, Flash Alerts2 (incoming flash lights, etc.), Viber, Temple Ran2 (game), TubeMate

(Youtube Downloader), etc.

Camera360, Insta Video collage (photos)、Bomber

Friends (game), etc. Line

Samsung Galaxy S4/Male, 20s Company employee

Samsung Galaxy Grand2 Male, 20s/Part-time

employee

Samsung GALAXY S Male, 20s/Student

12



Ho

me screen

ph

oto

s T

ren

d, e

tc.

Attrib

ute


PosterLabs (Photo), Phum Dictionary (dictionary)

4shared Pro (file sharing), Choun Nath Dictonary, Dictionary Premium

(dictionaries)

Khmer Calendar (calendar), Phum Dictionary (dictionary),

Camera 360 (photo)

SAMSUNG GALAXY NOTE 2 Male, 10s/Student

Samsung Galaxy Note Male, 20s/Student

Samsung GALAXY S3 Male, 10s/Student

13



Ho

me screen

ph

oto

s T

ren

d,

etc

. A

ttribu

te


Line, Dropbox, DU Battery Saver (battery management), Keo Sarath (music), Khmer Riddles (quiz), Camera360

-

LG Optimus G F180L Male, 30s/Company employee

HTC Desire HD Male, 40s/Company employee

14



Ho

me screen

ph

oto

s T

ren

d,

etc

. A

ttribu

te

Home screens on their smartphones - Windows mobile

Photos, etc. Translation, Line, map, photos, etc.

Lumia 720/Male, 20s/Company employee Lumia 920/Male, 20s/Student

15



Ho

me screen

ph

oto

s T

ren

d, e

tc.

Attri

bu

te

Demographics

16

Area

17

S Areas of residence (SA)

62

1

0

2

2

3

5

2

2

1

1

3

3

1

2

0

0

4

1

0

5

0

0

3

0 % 20 % 40 % 60 % 80 %

Phnom Penh

Kep

Pailin

Preah Sihanouk

Banteay Meanchey

BattamBang

Kampong Cham

Kampong Chhnang

Kampong Speu

Kampong Thom

Kampot

Kandal

Koh Kong

Kratie

Mondol Kiri

Otdar Meanchey

Preah Vihear

Prey Veng

Pursat

Ratana Kiri

Siem Reap

Stung Treng

Svay Rieng

Takeo

Ref. Cambodia's administrative division map


Age, occupation and income

6

5

10

10

5

5

8

6

7

4

10

23

0 % 20 % 40 % 60 % 80 % 100 %

Less than 200,000R

200,000R - 399,999R

400,000R - 599,999R

600,000R - 799,999R

800,000R - 999,999R

1,000,000R - 1,199,999R

1,200,000R - 1,399,999R

1,400,000R - 1,599,999R

1,600,000R - 2,399,999R

2,400,000R - 3,199,999R

Over 3,200,000R

Don't know/Refused

F Household

monthly income

（SA）

18

10

1

1

9

25

5

8

2

32

1

2

4

0 % 20 % 40 % 60 % 80 % 100 %

Public servant

Professional service （e.g. legal,

tax/accounting or medicine）

Company employee (upper management level)

Company employee (middle management level)

Company employee (staff level)

Hospitality employee (restaurant, hotel, etc.)

Self employed

Part-time employee

Student

Housewife/househusband

Unemployed

Other

F Occupation (SA) *1 R (Riel) = 0.00025USD

17

55

21

4

3

0 % 20 % 40 % 60 % 80 % 100 %

16-19

20-29

30-39

40-49

50+

F Age（SA）


Products they own

Q Please select the products that you/your household currently own. （MA）


12

72

18

53

6

11

4

15

0 %

20 %

40 %

60 %

80 %

100 %

Ca

r

Mo

torb

ike

De

skto

p P

C

La

pto

p P

C

Ta

ble

t PC

Dig

ital C

om

pa

ct C

am

era

Dig

ital S

LR

Cam

era

No

ne

of th

e a

bo

ve

Total

Male

Female

pr survey results survey on mobile phones in cambodia › downloads › cambodiamobilephone... ·...

Documents