PR VS MARKETING VS ADVERTISING BY: DANIELLE KING

DEFINITIONS

Public Relations (PR):

‣ The methods and activities employed to establish and promote a favorable relationship with the public.

Marketing

‣ The activities of a company associated with buying and selling a product or service. The umbrella over public relations and advertising.

Advertising

‣ The act or practice of calling public attention to one’s product, service, need, etc.

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DIFFERENCES

▸ Marketing is the umbrella over PR and advertising.

▸ Advertising is all about the product or service you are selling.

▸ In advertising you pay for the media compared to public relations the media is earned.

▸ Public relations come from a third party so they hold more credibility than advertising does since it is paid for by the company.

▸ Marketing doesn’t take part in public affairs.

▸ Marketing is the more understood than the others.

SIMILARITIES

▸ All three work with the public in some way, shape, or form.

▸ All are a form of communication tactics.

▸ Serve the same purpose when done correctly.

MARKETING FUNCTIONThe are 7 main functions used in marketing:

‣ Financing

Allowing a customer to put down a loan on a product or service that will be paid back over time.

‣ Information Management

Example is sending out surveys for a product or service.

‣ Pricing

All depends on supply and demand such as ticket prices for sport events through out the season.

‣ Product and Service Management

Changing a product over time to fit customers wants and needs.

‣ Promotion

A company giving out something for a limited amount of time such as getting something for being the first 100 in a line.

‣ Selling

Helping a customer while in the store to make it more likely they will make the purchase.

‣ Distribution

Create a online store or contact stores to sell product/service.

PUBLIC RELATIONS FUNCTIONS

▸ Media Relations

Working with news outlets to create a relationship with them. Example: Editorials about your business.

▸ Community Relations

Creating a relationship with the community. Example: Hosting volunteer activities and building partnerships.

▸ Employee Relations

Opening communications between employees such as team building.

▸ Government Relations

Dealing with the government on behalf of an organization.

▸ Financial Relations

Dealing with firms and interest groups in the organizations industry.

▸ Public Affairs

Deal with all things that will effect the public.

ADVERTISING FUNCTIONS

▸ Identifying Brands

Each product/service has branding that helps identify them.

▸ Information

Provides information to seller to help them where and how to buy the product.

▸ Persuasion

Convinces consumer to buy a product/service.

▸ Previewing New Trends

Must stay with the trends to makes sure they keep selling.

▸ Demand

Creating a want for the product so more are sold.

▸ Customer Base

Is the ones who you consistently sell your product to and that you want to continue selling to.

▸ Pricing

Is set depending on the market that the product is in.