practical hands on experience

Practical Hands on Experience PMC-20120514

Proposal of Hospitality

2 | P a g e p r a c t i c a l h a n d s o n e x p e r i e n c e

1. Title: Hospitality

Proposal to take a position and perform a workshop of Hospitality

for a teenage school students.

Date: 29/05/2012

Fatma Darwish Yousuf Lecturer of Tourism and Hospitality

Sur University College

2. Proposal Details

Title: Hospitality This proposal is submitted by Fatma Darwish in

response to the Invitation to Tender issued by Prosper

22th May 2012. It may not be used for any other

purposes.

3. Executive Summary

A brief idea about the overall proposal and the theme used to conduct the

purpose. The workshop is basically carries the concept of critical thinking, and

applies from the beginning the Chinese quote: “what I hear I forget, and what I see

I remember and what I do I understand”. The workshop will train the students to

think out of the box and participate in the class with an ideas about Hospitality,

brainstorming a marketing opportunities and developing self leadership and

management skills .The method used is motivational learning which will enhance

the deliverables information to the candidates and encourage them to approach

toward these fields and serve the community.


The course will be carried and broken down into three days of learning, a

combination of theory, practical and creativity in deliverable education each day

from 8:00 to 14:00 with two 30 minutes break after a couple of hours working.

The focus will be individually and the cost associated will be carried by individual

biases.

Contents:

1- Introduction

1.1 Goal………………………………………………………...…...……...4

2- Approach………………………………………………………....……...4-5

3- Scope of study……………………………………………………….…….5

3.1 An overview about hospitality and the concept……………………........6

3.2 Why hospitality is different……………………………………….….....6

3.3 Hospitality role in various events and different providers……………....6

3.4 Initial techniques of hospitality……………………………….……...…6

3.5 Hospitality marketing……………………………….………….…...….7

3.1.1 Marketing concept..................................................................................7

3.1.2 Marketing opportunities........................................................................7

3.1.3 Creative strategies...................................................................................7

4- Time table............................................................................................................8-10

5- Cost...........................................................................................................................10

6- Appendix............................................................................................................11-12


1. Introduction:

1.1Goals

The main objective is to achieve and satisfy the request and meet all the required

objectives in the ITT, prepare and produce a capable students and open minded in

the field of Hospitality who will be able to work in hospitality or hospitality

management (managing a new business )after a week of this workshop.

2. Approach:

The approach used in delivering the ideas based on past experience, and

knowledge in the field of Hospitality. It will be by using PowerPoint slides, a white

board, distributing draft papers to students to write their creative ideas, and also

some materials will be provided by me to be used in the practical indoor activates

.The learning will take two main paths:

. Brain storming . Indoor practical leadership, teamwork .Critical thinking activities and managing events .Sharing personal . One or two main practical Opinions activity each day plus participating and writing their creative ideas in draft paper. Theory:

1- The method will be teaching in class and letting the students participate on

the board, sharing their personal views and encourage them to stand and

confidently reveal their ideas which reflects their understanding of

hospitality and the material given.

2- Distribute papers to write their ideas, in the third day, after learning about

hospitality marketing, the class will have to write up and create a new un

existed hospitality brand and write a key points of how they think there will

Learning method

Theory Practical


be able to differentiate it from the others in the market and why should they

choose hospitality field instead of the other areas in business.

Practical:

The practical indoor team building activates can demonstrate differences in

leadership style, and encourage creative thinking to solve a certain problem

and creating strategies in order to make the activity works properly, create a

solutions in a case of failures in one part of the activity and state the reasons

of failure.

• The first activity is a leadership activity adopted from “Outward

Bound Oman” the group members will be given for each: a separate

tunnel to hold and each group will be around three members. And a

ball will be rolling in the tunnel and each member will change his/her

position to take a place in a straight line and make the ball roll

nonstop in the separate channels.

Outcome: it will demonstrate a leadership skills and the team work, links

the outcome of the game to the reality and transfer it to the business world

and upgrade the basic idea into a whole new level.

.

• The second is a group activity of four candidates in each group. They

will be given a random sticks and they will also be given a paper with

the required shape to make, the sticks need to have a certain way to

make and it only needs a solution to make the right shape, the group

members will brainstorm and will come up with ideas.

Outcome: it will enhance the communication between the members and

will demonstrate the idea of thinking out of the box and not sticking to

the given lines only. The result of this activity will teach the candidates to

share the ideas and to think in more than one way and look for other

solutions for the same problem.


• The third practical activity is in managing events; the students will be

given some materials and will need to think about the suitable way,

the budget to make a 5 star dining table for a certain event. Based on

the previous practical activity on leadership, the rolls will be

distributed naturally and all the students will know what they are good

at!

Outcome: it will teach the student the bases of hospitality

managements.

• The forth practical activity is the most important in the third day.

Which is applying what was learned in the class about Hospitality

marketing and trying to come up with a new hospitality brand in

Oman, something unique and different, and they will explain their

brands as they are the owners of a new business.

Outcome: preparing the students to work in the field of hospitality or to

follow the right path in making up a new future business in hospitality.

3. Scope of Study:

3.1 Overview about Hospitality and the concept -The studies will take a place in

the class explaining the concept of Hospitality in general and let the class

participate and share their thoughts and what they think the hospitality means from

their personal prospective, it will take a path of discussing why it’s important. In

addition to the question of what are the difficulties which can face hospitality in

our community and culture. (Taking students opinion).

3.2 Why the hospitality is different. Discuss the hospitality as a different area where

it’s intangible and hard to measure and depends to the quality of service.

3.3Hospitality role in various events and the different providers, it will be including

restaurants, resorts, lodging operations, attraction, events industry where it can be


different in the level of servicing, type, budget and style from the different

providers such as the restaurants, resorts, lodging, airline industry, event industry

and food preparation.

3.4Initial techniques of hospitality. Lodging Operations (Examples: Lodging

Management, Hotel Operations, Resort Timeshare Management, Reservation Sales

and Marketing, Hospitality Physical Plant). And it will include the concept of

marketing and explaining it in general in a basic way, and the marketing

opportunities with the help of the students to find a different thing and not excited

brand and apply strategies in it. And just comes up with creative strategies and

ideas to make start the business. These steps will be on PowerPoint slides and the

practical activity is to apply the points learned from the slides to their ideas. Very

basic and creative.

3.5 Hospitality marketing is by helping the student to understand in general the

things which can help the business to grow and to stand out.Develop the ideas and

turn it into reality! (In real world). Using the model

Plan – do – review- transfer

-continue on teaching about marketing creative strategies and at this point the class will participate on making a new ideas and sharing it.

Basic creative strategies:

a- Differentiation


b- 4 P’s and applying the creative strategies based on place, price, product and

promotion. (Will teach 4 P’s in basic level in order to make it easy to

understand, by applying it in the third practical activity in the third day

(making a new hospitality brand).

Time table:

A workshop of three days

DAY ONE:

Time Material (theory) Material (practical) Sources 8:00 to 8:30 am

• Introduction about the workshop and the main goal.

• Getting to know each other, interests, ambitions and what they are aiming in future.

• Hotel and lodging book, Alan T.Stutts, second addition.

8:30 to 10:00 am

• Start to explain the concept of Hospitality in Oman and why it’s important and different.

• Hospitality role in various events and managing it.

• Managing events by preparing a table based on a 5 star hotel requirements and practice to manage the situation of customer dissatisfaction cases.

• Tables, uniforms, spoons, napkins, plates, glasses..etc will be provided for the practice.

10: 00 to 10:30

• BREAK

10:30 to 11:30

• Practical activity on

• Material will be provided.


teamwork (the sticks problem)

11:30 to 2:00 • Carry on the lesson and applies the lessons learned from the practical activity and link it with a real situations.

• A potential trip to Chedi Hotel in Muscat to show how they are managing different events.

• Depends if we got an entry permission.

*the trip can be in day two to get the parents permissions in advance

DAY TWO:


• Sources of different service providers in the market.

• Initial techniques of hospitality.

• Service in lodging industry must be highly considered. The students will be trained for the basic fundamentals of a restaurant services.

10:00 to 10:30 am

BREAK

10:30 to 12:30 • Initial techniques of hospitality.

• Stating the outcomes of the activity and link it to the leadership strategies in the hospitality.

• Practical activity on leadership (the tunnel mission)

Goeldner, Travel, tourism and hospitality research, 2E

12:30 to 13:00 BREAK


13:00 to 14:00 • Introduction to Hospitality marketing.

•

Morrison, Hospitality and Travel marketing, 3E

DAY THREE:


• Hospitality marketing.

• Marketing opportunities.

• Market research

• A field trip to a restaurant and letting the students find the market opportunities and notice if the hospitality service is applied well? Then come with new ideas to enhance the services.

10:00 to 10:30

BREACK

10:30 to 12:30

• Creative strategies • Creating a new name of a hospitality brand which is un exist in Oman and write market ideas in draft paper.

Delmar, HR for the hospitality, 2E

12:30 to 13:00

BREACK


13:00 to 14:00

• Implementation • Discuss the ideas and the reason of choosing it. And what we is learned from the course.

• At the end the students will find the suitable field in hospitality which they are good at and will be convinced to follow it in the future.

Cost: The focus will be individually and the cost associated will be carried by individual

biases.

In my tender the suggested suitable price after studying it is on the average of

30R.O per candidate on a daily bases for three days.


Appendix:

Fatma Darwish Yousuf Al-Zedjali

P.O Box no. 336

Muscat, Al-Hail

Sultanate of Oman

Mobile Number: (+968) 96323427- 99051610

E-mail: [email protected]

PERSONAL INFORMATION

Nationality: Omani

Date of birth: 9th September 1988

Marital status: Single

LANGUAGES

Arabic (mother tongue)

English

CAREER OBJECTIVE

Looking forward to expand my horizon of knowledge in the Tourism sector from a reputable university, external sources, books and experiences which can enhance my opportunities and help me in the growth of my career.

EDUCATIONAL QUALIFICATION

- Diploma in Business Administration (Tourism and Hospitality) from Sur University College. - Bachelor degree in Tourism and Hospitality Management from Sur University College. (GPA

3.72) - Master of Business from Bond University, Australia (currently pursuing).

mailto:[email protected]


KEY ACHIEVEMENTS

- Won several awards in badminton competitions in 2009. - Participated in the ‘Scientific Research Competition’ between the universities in Oman and

made a research about the abuse of drugs and won the first place in Sultan Qaboos University 2009.

- Organized the Tourism and Hospitality Exhibition in SUC. - Organized the Cultural Week in SUC each year starting from 2006 till 2010. - Participated in organizing the Theatre Festival which was organized by the Applied Science

College, Sur - Made a health awareness campaign in Sharqeya Region in Sur with collaboration from the

Ministry of Health and published brochures, flyers and did workshops, for three years starting from 2007.

- Made a research on ‘Effect & Cognition in the Omani customers‘ - Made a graduation project I (proposal) and graduation project II on “The rise of turnover in

the hotels industries (Hospitality Management) ” - Lead a group of more than 60 members involved in the activities of the national day in SUC. - Designed brochures and flyers in the “marketing department” in Sur University College. - Active member of the Business Club, the Art Club, Student Council and the leader of the

Media Committee in SUC.

WORK EXPERIENCE

- Worked as a Sales Person in the fall of 2008. - Trained in the Ministry of Tourism from 9th August 2008 to 27th August, 2008. - Trained in Oman Air for three months in the summer of 2009. - Worked as a marketing translator in Modern Sky Enterprises in 2009 -2010. - Trained in Al Shamel for Travel& Tourism for 2 moths in the summer of 2010. - Worked in Sur University College as a teacher in Tourism and Hospitality management in

2011.

INTERESTS AND HOBBIES

- Socializing, reading books, writing poems and articles, designing photos and videos and painting.

REFERENCE

1- Dr. Ahmed Sharieh Dean

Sur University College

Email: [email protected]

mailto:[email protected]

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