practical innovation for healthcare it leaders
TRANSCRIPT
Practical Innovation for Healthcare IT Leaders
Sponsorship Prospectus
September 29 – October 1, 2020 | Palms Casino Resort, Las Vegas
Like you, we are tired of conferences where you get very little value from
attending and sponsoring. So we decided to create something different.
EXPO.health is an event designed to bring people together to share ideas,
insights and actionable advice on practical solutions to the challenges
healthcare organizations are facing TODAY.
The event brings together Health IT leaders from: hospitals, physician
practices, academic institutions, Health IT companies, agencies, and
industry media.
Being part of EXPO.health 2020 is your chance to win new clients, build
industry relationships, generate buzz and increase awareness of your
solutions.
We are excited for the 2020 EXPO.health event happening September 29 –
October 1, 2020 in in Las Vegas at the Palms Casino Resort.
In this prospectus you will find a wide array of sponsorship packages to
match your goals. Don’t delay! Our sponsors are included in all our pre-
event marketing campaigns so the sooner you sign on, the sooner your
organization will be in front of this important Health IT audience.
Last year we had over 400 registered attendees and 40 sessions. We
expect EXPO.health 2020 will be even bigger and better. We hope you will
join us.
See you in Las Vegas!
Sincerely,
Colin Hung & John Lynn
A Message From the Organizers
‹#›
Are you sick of being at conferences that treat sponsors like after-thoughts? No placement of your logo in pre-event marketing,
an exhibit hall that is cut off from the rest of the conference, and no contact details for attendees – been there, hate it.
EXPO.health is different. We work hard to ensure our sponsors get maximum exposure and value from being involved.
In fact, we believe that sponsors are an integral part of the EXPO.health experience. After all, you have the solutions that attendees
need to address the challenges they face. We feel it’s our job to help spread the word about your company and your solutions.
Here’s why you need to be a sponsor at EXPO.health 2020.
Why Sponsor?
Here’s what we need in healthcare:
more bridges and fewer silo. I love
the unique extravaganza that is
EXPO.health. The focus on practical
innovation is truly refreshing and a
needed counter-balance to other
health IT conferences. I especially
look forward to collaborating with
my peers.
Rasu B Shrestha, MD MBAChief Strategy Officer and EVP at Atrium Health
MEET BUYERS. Not everyone will be ready to buy right
now, but they will…or they may know someone who does.
MEET STRATEGIC PARTNERS. At last year’s event, at least
two strategic partnerships were formed from meetings
started at EXPO.health 2019.
GET MEDIA COVERAGE. EXPO.health attracts editors from
healthcare media, book authors and podcasters. Forge
important connections with these key media contacts at
the event.
1
2
3
DRIVE AWARENESS. Your company will be highlighted
before, during & after the event via social media, email,
conference website & throughout the event.
MEET INFLUENCERS. Engage with industry leaders who
can drive your product/service/company forward.
BE KNOWN AS A PRACTICAL INNOVATOR. Sponsors at
EXPO.health establish themselves as practical innovators
with solutions that solve healthcare challenges today.
4
5
6
EXPO.health attracts attendees from a wide variety of organizations – providers, health IT companies, consulting firms and
government agencies. Here is a breakdown of last year’s attendees.
Who Attends EXPO.health?
Sample Healthcare
Organizations
Sample Titles
Ascension
Atrium Healthcare
Beth Israel Deaconess Med Ctr
Boston Children’s Hospital
Brigham and Women’s
Catholic Health Initiatives
Compass Medical
Dana Farber Cancer Institute
Emerson Hospital
HCA Healthcare
Ochsner Health Network
OrthoSouth
athenahealth
Atos
eClinicalWorks
Imprivata
Intersystems
Kyruus
MEDITECH
NextGate
Onix
PointClickCare
Redox
Solutionreach
Application Developer
CEO
CIO / CTO
CSO / CISO
CMO / CMIO
Cloud Applications Manager
Cybersecurity Risk Officer
Data Analyst
Digital Transformation Lead
Director, Patient Access
Director, Urgent Care
Editor
Innovation Champion
Manager, Informatics
Solutions Architect
Sr Manager, Revenue Cycle
Sr Vice President, Operations
VP, Information Systems
Attendees by Organization Type
Provider Organizations by Bed Size
Health IT Company (33%)
Healthcare Provider (28%) Healthcare Services (20%)
Media (8%)
Other (11%)
50 - 100 (18%)
1 – 49 (15%)
100 - 299 (3%)
300 - 499 (24%)
500+ (40%)
Sample Health IT
Companies
More Titles
Diamond Sponsorship $15,000 (2 Available)
• Logo included: attendee emails, social media & EXPO site
• 150-word sponsor profile on EXPO site (featured)
• Two thought-leadership article published on
HealthcarITToday.com (written by Sponsor, editor approved)
• Display ad on HealthcarITToday.com site (3 months, sidebar,
subject to availability)
• Email to registered attendees prior to event (email provided by
Sponsor, approved & distributed by organizers)
• Interview of Sponsor representative published on
HealthcareITToday.com
• At least 2 tweets specifically highlighting Diamond Sponsor
• At least 4 tweets encouraging attendees to stop by booth
PRE-CONFERENCE
• 10 full conference passes
• Logo on event signage throughout the venue (larger sized)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Guaranteed speaking session (with client + Sponsor)
• Full page ad (inside cover or back cover) in PDF conference
program. Artwork & copy to be provided by Sponsor
• 2 min video shown to attendees at opening session
• Conference room for private meetings with branded sign for
entire event. Room located off the main event hallway.
• Tent card on lunch tables (logo + conversation starter)
• Logo and message on hotel keycards
• Fireside chat on main stage immediately after keynote
• Breakout session introductions (2)
• 6’ exhibitor table (tablecloth, banner or pop-up only, no booth
structures)
• Interview of Sponsor’s client written by and published on
HealthcareITToday.com
• Thought-leadership article published on
HealthcareITToday.com (written by Sponsor, editor approved)
• Logo projected during main session entry & exit
• Recognition (thank you & shout-out) by conference MC at
opening & closing sessions
• Eligible for Add-on Sponsorships
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
• Display ad on HealthcarITToday.com site (3 months, sidebar,
subject to availability)
• Email to registered attendees following the event (email provided
by Sponsor, approved & distributed by organizers)
POST-CONFERENCE
Gold Sponsorship $7,250 (15 Available)
• Logo included: attendee emails, social media & EXPO site
• 150-word sponsor profile on EXPO site
• A thought-leadership article published on
HealthcarITToday.com (written by Sponsor, editor approved)
• At least 2 tweets specifically highlighting Gold Sponsorship
• At least 4 tweets encouraging attendees to stop by booth
PRE-CONFERENCE
• 5 full conference passes
• Logo on event signage throughout the venue (larger sized)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Priority consideration for speaking session
• ¼ page ad in PDF conference program. Artwork & copy to be
provided by Sponsor
• Choice of:
➢ 6’ exhibitor table (tablecloth, banner or pop-up only, no
booth structures)
➢ Interview of Sponsor’s client written by and published
on HealthcareITToday.com
➢ Thought-leadership article published on
HealthcareITToday.com (written by Sponsor, editor
approved)
• Logo projected during main session entry & exit
• Recognition (thank you & shout-out) by conference MC at
opening & closing sessions
• Eligible for Add-on Sponsorships
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
• Display ad on HealthcarITToday.com site (1 month, sidebar,
subject to availability)
POST-CONFERENCE
Silver Sponsorship $4,000
• Logo included: attendee emails, social media & EXPO site
• At least 2 tweets specifically highlighting Silver Sponsorship
• At least 2 tweets encouraging attendees to stop by booth
PRE-CONFERENCE
• 3 full conference passes
• Logo on event signage throughout the venue (larger sized)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Choice of:
➢ 6’ exhibitor table (tablecloth, banner or pop-up only, no
booth structures)
➢ Interview of Sponsor’s client written by and published
on HealthcareITToday.com
➢ Thought-leadership article published on
HealthcareITToday.com (written by Sponsor, editor
approved)
• Logo projected during main session entry & exit
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
POST-CONFERENCE
Bronze Sponsorship $2,500
• Logo included: attendee emails, social media & EXPO site
• At least 2 tweets specifically highlighting Bronze Sponsorship
PRE-CONFERENCE
• 1 full conference passes
• Logo on event signage throughout the venue (larger sized)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Logo projected during main session entry & exit
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
POST-CONFERENCE
Innovation Sponsorship $4,500 (5 Available)
• Logo included: attendee emails, social media & EXPO site
• At least 2 tweets specifically highlighting Innovation
Sponsorship
• At least 4 tweets encouraging attendees to stop by booth
PRE-CONFERENCE
• 5 full conference passes
• Logo on event signage throughout the venue (larger sized)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Priority consideration for speaking session
• ¼ page ad in PDF conference program. Artwork & copy to be
provided by Sponsor
• Choice of:
➢ 6’ exhibitor table (tablecloth, banner or pop-up only, no
booth structures)
➢ Interview of Sponsor’s client written by and published
on HealthcareITToday.com
➢ Thought-leadership article published on
HealthcareITToday.com (written by Sponsor, editor
approved)
• Logo projected during main session entry & exit
• Recognition (thank you & shout-out) by conference MC at
opening & closing sessions
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
POST-CONFERENCE
This Sponsorship is available exclusively to Health Innovation Centers (affiliated with a provider or educational institution)
‹#›
Add-on Sponsorships Available to Gold Sponsors and above
• Logo on conference lanyard
• Logo on conference website & program as Lanyard Sponsor
• Logo included in post-conference emails as lanyard sponsor
LANYARD SPONSOR
$3,000 | Limit 1
• Logo next to WiFi information on conference badge
• Logo in conference website & program as WiFi Sponsor
• Logo included in post-conference emails as WiFi Sponsor
WIFI SPONSOR
$2,000 | Limit 1
• Logo on Welcome Bags (black logo on white craft bags)
• Logo on conference website & program as Welcome Bag Sponsor
• Logo included in post-conference emails as Welcome Bag Sponsor
WELCOME BAG SPONSOR
$2,000 | Limit 1
• Logo on Instagram station
• Logo on conference website & program as Station Sponsor
• Logo included in post-conference emails as Station Sponsor
INSTAGRAM STATION SPONSOR
$2,000 | Limit 1
• Logo on TVs inside venue and at entrance to the social event
• Logo on conference website & program as Social Event Sponsor
• Logo included in post-conference emails as Social Event Sponsor
SOCIAL EVENT SPONSOR
$3,500 | Limit 1
2019 EXPO.health Sponsorship Summary
*Sponsorship available exclusively to Health Innovation Centers (affiliated with a provider or educational institution)
Diamond Gold Silver Bronze Innovation*
Pre-Conference
Logo included in attendee acquisition emails, social media & EXPO.health site ✔ ✔ ✔ ✔ ✔
150 word profile on EXPO.health website Featured ✔
Thought-leadership article published on HealthcareITToday.com 2 articles 1 article
Ad on HealthcareITToday.com 3months display ad
Email to registered attendees (designed by Sponsor, distributed by organizers) ✔
Interview of company representative published on HealthcareITToday.com ✔
Day-of
Conference passes for staff or clients 10 5 3 1 5
Logo on event signage throughout venue Mega logo ✔ ✔ ✔ ✔
1 piece of collateral & 1 promotional item included in attendee Welcome Bag ✔ ✔ ✔ ✔ ✔
Guaranteed speaking session (with client + company thought leader) ✔
Priority consideration for speaker/panelist ✔ ✔
Ad in conference program Inside or back cover ¼ page ¼ page
2min video shown to attendees at opening session ✔
Conference room for private meetings ✔
Tent card on lunch table (logo + conversation starter) ✔
Logo + message on hotel keycards ✔
Fireside chat during keynote on main stage ✔
Breakout session introductions (2) ✔
Exhibitor table (6') ✔
Choose 1 Choose 1 Choose 1Client interview published on HealthcareITToday.com ✔
Thought-leadership article published on HealthcareITToday.com ✔
Post-Conference
Logo included in post-conference emails & social media ✔ ✔ ✔ ✔ ✔
Access to attendee list (name, title, org, email, address) ✔ ✔ ✔ ✔ ✔
Ad on HealthcareITToday.com 3 months 1 month
Email to registered attendees (designed by Sponsor, distributed by organizers) ✔
Price Price: $15,000 Price: $7,250 Price: $4,000 Price: $2,500 Price: $4,500
Sponsorship Limit 2 15 No Limit No Limit 5
2019 EXPO.health Sponsorship Summary
ADD-ON SPONSOR OPPORTUNITIES Social Event LanyardInstagram
StationWiFi Welcome Bag
Pre-Conference
Name and logo in attendee acquisition emails as special sponsor ✔ ✔ ✔ ✔ ✔
Name, logo and sponsorship level shared via Twitter & LinkedIn ✔ ✔ ✔ ✔ ✔
Day-of
Exclusive company brandingLogo on TVs and
at event entranceLogo on lanyard
Logo on Instagram
station signage
Logo next to WiFi
info on conference
badge
Large logo on
welcome bag
Name and logo included in conference program as special sponsor ✔ ✔ ✔ ✔ ✔
Post-ConferenceName & logo included in post-conference emails & social media
as special sponsor✔ ✔ ✔ ✔ ✔
Price (must be Gold Sponsor or higher) Price: $3,500 Price: $3,000 Price: $2,000 Price: $2,000 Price: $2,000
Sponsorship Limit 1 1 1 1 1
“EXPO.health is a unique venue where health IT professionals can work
together and learn from each other. No one in healthcare can be successful
on an island. We must collaborate with other hospitals, other health IT
professionals, and event health IT vendors to really maximize our use of
technology to improve healthcare. EXPO.health is building that collaborative
community where we can all support each other. ”
David ChouChief Information Officer at Luye Medical Group
Past EXPO.health SponsorsEXPO.health sponsors come in all shapes and sizes. Some are small companies offering a very focused healthcare solution. Some are large technology providers that offer a suite of products. Others are healthcare divisions of multinational firms.
If you offer a product or service directly to healthcare organizations (hospitals, physician practices) or to Health IT companies, you need to be at EXPO.health 2020!
Page 13
NOTE: Times subject to change.
Important Dates
January 2 – Call for Speakers opens
January 6 - Registration opens and
attendee acquisition marketing starts
March 15 - Call-for-Speakers closes
June – Sponsor Prep Call #1
August – Sponsor Prep Call #2
Sept 28 – EXPO.health Conference!
HITMC 2020 Agenda for Sponsors
Mon Sept 28 5:00 – 7:00pm Exhibitor setup
Tues Sept 29 7:00 – 9:00am
9:00 – 10:00am
12:00 – 1:00pm
3:00 – 3:30pm
7:00 – 9:00pm
Exhibitor setup
Exhibits open (coffee)
Exhibits open (lunch)
Exhibits open (break)
EXPO Evening Social
Wed Sept 30 8:00 – 9:00am
10:30 – 10:45am
12:20 – 1:30pm
3:05 – 3:20pm
5:00 – 6:00pm
6:00 – 11:59pm
Exhibits open (breakfast)
Exhibits open (break)
Exhibits open (lunch)
Exhibits open (break)
Exhibitor reception
Open for Sponsors to hold Social Events
Thurs Oct 1 8:00 – 9:00am
9:45 – 10:00am
10:00 – 11:45am
2:00 – 3:00pm
Exhibits Open (breakfast)
Exhibits Open (break)
Exhibits tear-down
Poolside meetup
NOTE: Times subject to change.
‹#›
We’re Here to Help You Succeed
Let us help you choose and optimize your EXPO.health sponsorship. Email or call us to set up a meeting where we
can learn more about your customer acquisition goals and match you with the best sponsorship package.
Email us at [email protected]
Call us at 1-416-272-3035
Keep up to date on the latest conference and community news at http://www.expo.health/
Page 15