practical seo process
DESCRIPTION
Full SEO process that you can follow. Remember, this is just a basic template, you can tweak it to your needs.TRANSCRIPT
SEO process can be different from company to company, but in basics it is one and the same thing. If you are an SEO or if you are planning a serious SEO campaign from start to finish then you do need to have a set SEO process that you will follow. Remember, this is just the basic template for your SEO campaign, you can tweak it to your liking, but the effect and success depends only on your efforts and commitment.
Website Analysis
1. Data Gathering1.1. Existing Traffic Analysis, type of traffic, quantity, conversions1.2. Current rankings for targeted terms1.3. Best performing landing pages2. Competitor Research2.1. Targeted Keywords2.2. Best performing pages2.3. Competitor backlink discovery
Keyword Research
1. Brainstorming Keyword Ideas1.1. Top level keywords, MDK keywords1.2. Social mentions1.3. Trends2. Existing Ranking Keywords2.1. Use Google Analytics and Webmaster Tools2.2. Other ranking tools2.3. Manual checking3. Keyword suggestion tools3.1. Google Adwords Keyword tool3.2. Wordtracker3.3. SEOmoz Keyword Difficulty tool
OnSite Optimization
1. Website Architecture1.1. Navigation1.2. URL structure1.3. Internal linking2. Content2.1. Duplicate content issues2.2. Phrase targeting2.3. Quality3. HTML & Technical Issues3.1. Titles, Tags, ALT’s3.2. Crawlability and Accessibility3.3. Site speed3.4. Sitemaps
Content Optimization
1. Optimize title tags, content titles, and your targeted keywords for the landing pages2. Create converting meta description with a call to action3. Create an obvious call to action on the landing pages4. Improve internal linking with in-content links5. Add easy share and link to us options
Link Building
1. Link Consolidation1.1. No anchor/Wrong Anchor1.2. WWW or non WWW links1.3. Images without ALT tags1.4. Dead links pointing to old pages2. Competitor Assets2.1. Competitor backlink acquisition2.2. Competitor 404 pages
3. Partner/Easy Links3.1. Partners/Suppliers, Hosting and web design companies3.2. Memberships, associations, government bodies3.3. Events, Donations3.4. Friends, family3.5. Clients3.6. Media3.7. Testimonials/Reviews
4. Freestyle Link Building4.1. Search Queries, advanced search queries4.2. Link trails/directories4.3. Guest posting5. Natural Link Building5.1. Linkbaits5.2. Viral ideas5.3. Promotions, Contests
Analysis and Evaluation
1. Analysis1.1. What has been done so far1.2. Activities1.3. Changes made1.4. Links acquired1.5. Ranking changes1.6. Traffic and conversion changes1.7. Best performing keywords and landing pages
2. Evaluation2.1. Are we targeting the best keywords2.2. Are we targeting the right landing pages2.3. How can we improve user experience and provide better content2.4. Which keywords should we focus in the future and which should we let go of2.5. What changes made the biggest impact on rankings, traffic, conversions
3. Competitors3.1. What is competition up to3.2. Their linking efforts3.3. Their rankings4. Reporting4.1. Creating a summary of activities accomplished and results4.2. Going over the reports with your clients4.3. Creating a plan for future implementation
Online Reputation Management
1. Brand monitoring1.1. Set tracking1.2. Feeds, Google Alerts, Trackur, Technorati2. Engagement2.1. Social media, Facebook, Twitter, LinkedIn, Review Sites, Media Sites2.2. Content creation, Q/A sites, business listings, videos, promotions, charity, interviews,3. Dealing with feedback3.1. Active removal3.2. Respond3.3. SERP covering
