Practical Strategies for Building Practical Strategies for Building A Library 2.0 Game PlanA Library 2.0 Game Plan

Terence K. HuweTerence K. HuweInstitute for Research on Labor and Employment LibraryInstitute for Research on Labor and Employment Library

University of California, BerkeleyUniversity of California, Berkeley

ACRL Webcast, May 14, 2007ACRL Webcast, May 14, 2007

What We’ll Cover Today:What We’ll Cover Today:

Web 2.0 and Library 2.0 in context of:Web 2.0 and Library 2.0 in context of:– Long-term research library goals and practicesLong-term research library goals and practices– A changing technology environment A changing technology environment – Rapidly evolving student populations of “Millennials” Rapidly evolving student populations of “Millennials”

and “NextGens”and “NextGens”Implementation strategies--with examples from the IRLE Implementation strategies--with examples from the IRLE Library (and a few others too)Library (and a few others too)Concrete starting points for 2.0 technologies that make Concrete starting points for 2.0 technologies that make sense in local settingssense in local settingsWe’ll focus on the easy-to-get-started applicationsWe’ll focus on the easy-to-get-started applicationsWe won’t be looking at “live” applications—this is an We won’t be looking at “live” applications—this is an overviewoverview

Library2.0: A Strategic Approach, Library2.0: A Strategic Approach, Step by StepStep by Step

Step 1: Understand the new applicationsStep 1: Understand the new applicationsStep 1A: Assess your Web services for Step 1A: Assess your Web services for new opportunitiesnew opportunitiesStep 2: Update your community Step 2: Update your community awarenessawarenessStep 3: Review Library 1.0 as a game Step 3: Review Library 1.0 as a game plan guideplan guideStep 4: Choose 2.0 applications based on Step 4: Choose 2.0 applications based on perceived community needsperceived community needs

Overview of Web 2.0 & Library 2.0:Overview of Web 2.0 & Library 2.0:They’re Fast-Moving “Memes”They’re Fast-Moving “Memes”

Web 2.0 & Library 2.0 are moving targetsWeb 2.0 & Library 2.0 are moving targetsIt’s all about interactivity, community-building, It’s all about interactivity, community-building, “talking back”“talking back”The Semantic Web will redefine the playing field The Semantic Web will redefine the playing field with new embedded capabilities—so thinking with new embedded capabilities—so thinking ahead is crucialahead is crucialWeb4Lib “2.0” discussion thread: Library 1.0 Web4Lib “2.0” discussion thread: Library 1.0 architecture remains architecture remains “balkanized” –fix it first“balkanized” –fix it firstThe Information Cascade: 2.0 books, Blogs, The Information Cascade: 2.0 books, Blogs, Podcasts, Webcasts, journal articles and more!Podcasts, Webcasts, journal articles and more!For the rest of us: We have to start somewhereFor the rest of us: We have to start somewhere

The Immediate Challenge:The Immediate Challenge: HarnessHarness “Technologies of “Technologies of

Collaboration” Collaboration” to beto be DistinctiveDistinctive

Library Journal: Library Journal: “Journey to Library 2.0”“Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36)by Robin Hastings (April 15, 2007, p. 36)Books and case studies—lots of test Books and case studies—lots of test projects, a bewildering array of choicesprojects, a bewildering array of choicesThe good news: getting started is not The good news: getting started is not difficult, and can be broken into stepsdifficult, and can be broken into stepsBut--it helps But--it helps if you know where you want if you know where you want to go!to go!

Polling QuestionPolling Question

A. How many of you are Blogging at A. How many of you are Blogging at work?work?

B. How many of are podcasting—either at B. How many of are podcasting—either at home or at work?home or at work?

C. How many of you utilize a social C. How many of you utilize a social bookmarking program?bookmarking program?

Library 2.0 Planning: Library 2.0 Planning: Steps 1, 1A & 2 Go TogetherSteps 1, 1A & 2 Go Together

Step 1:Step 1: Understand the technology choices and Understand the technology choices and make informed decisions on which to usemake informed decisions on which to useStep 1A:Step 1A: Review your Web, assess your Review your Web, assess your physical spacephysical spaceStep 2:Step 2: Take a fresh, in-depth look at your user Take a fresh, in-depth look at your user community. If necessary, consider:community. If necessary, consider:– InterviewsInterviews– Focus groupsFocus groups– ““Information audits”Information audits”– Research the literatureResearch the literature

Step 1: Technology EvaluationStep 1: Technology EvaluationA Brief Rundown of 2.0 Applications & Some ProductsA Brief Rundown of 2.0 Applications & Some Products

Blogs: Blogger & Bloglines for startersBlogs: Blogger & Bloglines for starters

Wikis: JotSpotWikis: JotSpot

Podcasts: OdeoPodcasts: Odeo

Intranets & Extranets: Joomla, GoogleIntranets & Extranets: Joomla, Google

Social Networking: MySpace, Second LifeSocial Networking: MySpace, Second Life

Social Bookmarking: del.ici.us, flickrSocial Bookmarking: del.ici.us, flickr

Step 1A:Step 1A:Assess Existing “Bridge Technologies”Assess Existing “Bridge Technologies”

Standard Web technologies are the “glue” for Standard Web technologies are the “glue” for most 2.0 applications--and they’re changing toomost 2.0 applications--and they’re changing too

The Power of Place:The Power of Place: The “Library Commons” The “Library Commons” has become a vibrant “innovation lab” for has become a vibrant “innovation lab” for understanding how students use the new toolsunderstanding how students use the new tools

Intranets, Extranets and “virtual private Intranets, Extranets and “virtual private networks” remain crucial to community building networks” remain crucial to community building in firms and in “communities of practice”in firms and in “communities of practice”

Examples of “Bridges”Examples of “Bridges”

Google “appliances” can build an Extranet: Google “appliances” can build an Extranet: – Easy to launch, effective community builderEasy to launch, effective community builder

Joomla: Intranet-in-a-box (?) Joomla: Intranet-in-a-box (?) – Terrific, open source, but hard to customizeTerrific, open source, but hard to customize

Jotspot: Jotspot: – Bought recently by Google--sort of a “super wiki”Bought recently by Google--sort of a “super wiki”

Research Library Web sites: Research Library Web sites: – The California Digital Library: Wow!The California Digital Library: Wow!

Digital Conversations (email or other)Digital Conversations (email or other)Library Commons: Physical space planning is Library Commons: Physical space planning is “hot”“hot”

Step 2: Reassess Your CommunityStep 2: Reassess Your Community

The research university is changing fastThe research university is changing fastSome “Communities of Practice” within the Some “Communities of Practice” within the University are converging, others are splitting University are converging, others are splitting apartapartHow are teaching and research being How are teaching and research being approached?approached?How is community service being approachedHow is community service being approachedHow are students How are students interacting and studying?interacting and studying?What special knowledge can you bring to the What special knowledge can you bring to the mix?mix?

Polling Question: Teaching and Polling Question: Teaching and OutreachOutreach

A. How many of you regularly engage in A. How many of you regularly engage in structured user interview processes?structured user interview processes?

B. How many of you network with faculty B. How many of you network with faculty on a one to one basis and discuss library on a one to one basis and discuss library and teaching technologies?and teaching technologies?

C. How many offer one to one or group C. How many offer one to one or group training for users—faculty and grads training for users—faculty and grads especially?especially?

Some Things to Watch For and Some Things to Watch For and Actions to ConsiderActions to Consider

Survey:Survey: How much “authoring” is going on via How much “authoring” is going on via the Web, and by whom? (Blogs, Wikis, e-the Web, and by whom? (Blogs, Wikis, e-journals)journals)– This can be a major tip-off for community readinessThis can be a major tip-off for community readiness

Survey:Survey: What are they saying in the disciplines? What are they saying in the disciplines?

Action:Action: Create a focus group or small group Create a focus group or small group

Action:Action: Try implementing an interactive feature Try implementing an interactive feature

Action:Action: Understand undergraduate culture in Understand undergraduate culture in your setting your setting

Step 3: Utilizing “Library 1.0” Strategies to Step 3: Utilizing “Library 1.0” Strategies to Understand 2.0 OpportunitiesUnderstand 2.0 Opportunities

Use your Webs and Intranets--they’re still crucialUse your Webs and Intranets--they’re still crucial

Apply everything meaningful about “Library 1.0:”Apply everything meaningful about “Library 1.0:”– Reference, outreach, collection planningReference, outreach, collection planning– Excuse my saying so: they’re still “killer Excuse my saying so: they’re still “killer

app’s”app’s”– May ’07 Web4Lib “1.0 & 2.0” thread: yes, 1.0 May ’07 Web4Lib “1.0 & 2.0” thread: yes, 1.0

technologies aren’t flawless—but let’s get to technologies aren’t flawless—but let’s get to work work

Step 4: Match New Technologies with Step 4: Match New Technologies with Your CommunityYour Community

Having reassessed your user community, Having reassessed your user community, you have some new knowledgeyou have some new knowledge

It’s time to assess the applications and It’s time to assess the applications and see which see which (if any)(if any) fit fit

Here’s how we did at UC Berkeley’s Here’s how we did at UC Berkeley’s Institute for Research on Labor & Institute for Research on Labor & EmploymentEmployment

Our Community in ContextOur Community in Context

““Organized Research Unit” at UCBOrganized Research Unit” at UCB

80 faculty from 14 schools and 80 faculty from 14 schools and departmentsdepartments

A 400-person community of practice within A 400-person community of practice within a 45,000 campus setting (students & staff)a 45,000 campus setting (students & staff)

We support faculty research and doctoral-We support faculty research and doctoral-level study--not undergraduate teachinglevel study--not undergraduate teaching

The Library is the Networking The Library is the Networking LeaderLeader

We run the Web, Intranet & ExtranetsWe run the Web, Intranet & Extranets

We generate print & digital publicationsWe generate print & digital publications

We manage “online conversations”We manage “online conversations”

We take the lead on introducing many new We take the lead on introducing many new technologiestechnologies

In 2006, we renovated the Library and In 2006, we renovated the Library and created a multi-function Library Commonscreated a multi-function Library Commons

What We Needed More of:What We Needed More of:

Secure document sharingSecure document sharingInteractive Web services in support of Interactive Web services in support of faculty, particularly for fieldworkfaculty, particularly for fieldworkWebcasting and PodcastingWebcasting and PodcastingAn better Intranet with full scale An better Intranet with full scale “Facebook”“Facebook”Rapid publication of hard-hitting research Rapid publication of hard-hitting research on the California workforce--digital and in on the California workforce--digital and in print, tooprint, too

How We Began:How We Began:

Blogging--for a few years nowBlogging--for a few years now

Intranet: Started with Zope, moved to JoomlaIntranet: Started with Zope, moved to Joomla

Webcasting & WebconferencingWebcasting & Webconferencing– Tapping services offered by campusTapping services offered by campus– Exploring international applications, US-ChinaExploring international applications, US-China

WikisWikis– For the InterDisicplinary Immigration WorkshopFor the InterDisicplinary Immigration Workshop

Our own “Facebook” with Flickr site to followOur own “Facebook” with Flickr site to follow

SCREENSHOT IRENE WEBSCREENSHOT IRENE WEB

With Blogging Up and Running…With Blogging Up and Running…

Time to re-launch a secure IntranetTime to re-launch a secure Intranet

We picked Joomla over GoogleWe picked Joomla over Google– We’ve found we need more customizing than we We’ve found we need more customizing than we

thought (and that programming work is arduous)thought (and that programming work is arduous)

We wanted a secure “home” –and most of all, a We wanted a secure “home” –and most of all, a “Facebook”“Facebook”

We’re interested in utilizing Social Bookmarking We’re interested in utilizing Social Bookmarking as an add-on to our Blogs (del.ici.us)as an add-on to our Blogs (del.ici.us)

From Webcasts to PodcastsFrom Webcasts to Podcasts

Campus jumped in—but they charge for Campus jumped in—but they charge for servicesservicesPodcast downloads exceed WebcastsPodcast downloads exceed WebcastsYou can get both at the Campus You can get both at the Campus NewsCenterNewsCenter““And this just in”: And this just in”: “CalTube”“CalTube” (a YouTube (a YouTube wannabe)wannabe)No local support? Use Odeo and get No local support? Use Odeo and get started on the cheapstarted on the cheap

Odeo: The “Start Fast” ToolOdeo: The “Start Fast” Tool

Odeo is a compendious mish-mash of Odeo is a compendious mish-mash of podcasts—more than a little distractingpodcasts—more than a little distracting

But librarians are using it for podcastsBut librarians are using it for podcasts

Low threshold to getting going—a real plusLow threshold to getting going—a real plus

And Here’s Another Emerging And Here’s Another Emerging Solution for Apple AficionadosSolution for Apple Aficionados

With the release of Leopard in October 2007, With the release of Leopard in October 2007, Apple is launching a low-cost podcasting setupApple is launching a low-cost podcasting setup

What’s needed: a Mac (Mini OK) in the What’s needed: a Mac (Mini OK) in the screening room, a Mac server, and disk space—screening room, a Mac server, and disk space—lots of itlots of it

We’re going to propose this setup so we can We’re going to propose this setup so we can build a local archive—and beat the $1800 per-build a local archive—and beat the $1800 per-event setup cost that the campus chargesevent setup cost that the campus charges

Some Other Examples of Quick Some Other Examples of Quick Starts that are Working WellStarts that are Working Well

Robin Hastings, Missouri River Regional Robin Hastings, Missouri River Regional Library: Library:

Using del.ici.us to improve the Reference Using del.ici.us to improve the Reference DatabaseDatabase

Robin’s Case Study in Time SavingsRobin’s Case Study in Time Savings

““We add links to our del.icio.us account that are used We add links to our del.icio.us account that are used regularly by our reference staff. regularly by our reference staff. Each computer on the Each computer on the ref desk, as well as each ref staff's computer, has a "post ref desk, as well as each ref staff's computer, has a "post to del.icio.us" button on the toolbar that makes this a to del.icio.us" button on the toolbar that makes this a pretty easy process for them.pretty easy process for them. This has *greatly* This has *greatly* improved our ability to get links onto the reference links improved our ability to get links onto the reference links page without having to go through me (the library's page without having to go through me (the library's webmaster) to be hand-coded into the page. The webmaster) to be hand-coded into the page. The reference staff use this del.icio.us account instead of reference staff use this del.icio.us account instead of bookmarks on the machines because all links are there bookmarks on the machines because all links are there all the time - this has really helped them keep track of all the time - this has really helped them keep track of the services that they use online!”the services that they use online!”

……More Staff Time SaversMore Staff Time Savers

Leslie JohnstonLeslie Johnston

Head, Digital Access ServicesHead, Digital Access Services

University of Virginia LibraryUniversity of Virginia Library

A site that keeps track of digital initiativesA site that keeps track of digital initiatives

Another Viewpoint on Library 2.0Another Viewpoint on Library 2.0

David Walker, Library Web Services David Walker, Library Web Services Manager, California State University:Manager, California State University:

2.0 technologies shouldn’t crowd out 2.0 technologies shouldn’t crowd out systems integrationsystems integration

Undergrads may not subscribe to servicesUndergrads may not subscribe to services Usability should drive 2.0 integrationUsability should drive 2.0 integration If we focus too much on 2.0 tech, are we If we focus too much on 2.0 tech, are we

drawing energy away from our legacy drawing energy away from our legacy “fixes?” (OPAC, ILS, ERM, CMS)“fixes?” (OPAC, ILS, ERM, CMS)

In Response: Strategic Thinking In Response: Strategic Thinking Drives the Right ImplementationsDrives the Right ImplementationsEach of these 2.0 projects shown here link Each of these 2.0 projects shown here link people—the “sizzle” is up frontpeople—the “sizzle” is up frontBlogs, Wikis, bookmarks: they don’t have to run Blogs, Wikis, bookmarks: they don’t have to run on a campus server—so ramping up can be on a campus server—so ramping up can be speedy—and driven by solo, enterprising staffspeedy—and driven by solo, enterprising staffThe architects of the projects have done their The architects of the projects have done their homeworkhomeworkDaring, strategic thinking can trump cautious Daring, strategic thinking can trump cautious thinking—i.e., sometimes you gotta take the leapthinking—i.e., sometimes you gotta take the leapWe must monitor We must monitor emerging technologies in order emerging technologies in order to strengthen our legacy systems to strengthen our legacy systems

In SummaryIn Summary

Developing a Library 2.0 game plan does Developing a Library 2.0 game plan does not have to be a monumental tasknot have to be a monumental task

Take a bite-size approach, and start with Take a bite-size approach, and start with applications you personally enjoyapplications you personally enjoy

““Library 1.0” is still powerfulLibrary 1.0” is still powerful

Communities of practices are changingCommunities of practices are changing

Understanding the direction of change Understanding the direction of change should guide your game planshould guide your game plan

Resources and ReferencesResources and References

Web4Lib: Web4Lib: http://lists.webjunction.org/wjlists/web4lib/http://lists.webjunction.org/wjlists/web4lib/Missouri River Regional Library Reference Links Database: Missouri River Regional Library Reference Links Database: http://www.mrrl.org/services/refer/links/index.phphttp://www.mrrl.org/services/refer/links/index.phpUVA Digital Library Bookmarks: UVA Digital Library Bookmarks: http://del.icio.us/uva_digital_libraryhttp://del.icio.us/uva_digital_libraryJoomla: Joomla: http://www.joomla.org/http://www.joomla.org/Google Extranet Building Blocks: Google Extranet Building Blocks: http://groups.google.com/http://groups.google.com/ Library Journal Article: Library Journal Article: “Journey to Library 2.0”“Journey to Library 2.0” by Robin Hastings by Robin Hastings (April 15, 2007, p. 36)(April 15, 2007, p. 36)Odeo: Odeo: http://odeo.com/abouthttp://odeo.com/aboutJotspot: Jotspot: http://www.jot.com/http://www.jot.com/Learning Spaces, an Edcause ebook: Learning Spaces, an Edcause ebook: http://www.educause.edu/books/learningspaces/10569http://www.educause.edu/books/learningspaces/10569

Practical Strategies for Building Practical Strategies for Building A Library 2.0 Game PlanA Library 2.0 Game Plan

Terence K. HuweTerence K. HuweInstitute for Research on Labor and Employment LibraryInstitute for Research on Labor and Employment Library

University of California, BerkeleyUniversity of California, Berkeley

ACRL Webcast, May 14, 2007ACRL Webcast, May 14, 2007