practical tools for mainstreaming and measuring sustainability in organizations
TRANSCRIPT
19-Feb-09
1
Presented by
Robert Steele
Director - Systainability Asia
Senior Associate - AtKisson Group International
The AtKisson Sustainability
AcceleratorTools and Processes for Mainstreaming Sustainability
Alan AtKisson, StockholmAuthor, “Believing Cassandra” PARTICIPATING LICENSED ORGANIZATIONS
ATKISSON INC. (USA) *
ATKISSON EUROPE AB (Sweden) *
CHANGE AGENT, INC. (Japan)
JAPAN FOR SUSTAINABILITY
LEAD INDONESIA
NATURAL EDGE (Australia)
SYSTAINABILITY ASIA (Thailand)
SUSTINOVA (Portugal)
SUSTAINUS (UK)
UNIVERSITY NEW SOUTH WALES / FBE
UPPSALA UNIVERSITY / CENTER FOR
SUSTAINABLE DEVELOPMENT (Sweden)
... and other Independent Licensees
* AtKisson-owned company
Supporting Leaders and Innovators in
Sustainability Since 1992
SELECTED CLIENTS (Past & Current)
ANTAM, Ptk, Indonesia - via LEAD Indonesia
Asian Productivity Organization
AwA (Risk Capital Fund, Seattle USA)
Baltic 21 - The 11 nations of Northern Europe
Brother, Inc. (Japan) - via Change Agent, Inc.
City of Edinburgh (and many other cities)
Earth Charter International (Global NGO)
Government of Latvia
Greater New Orleans
Imperial College London
Levi Strauss Europe
Nantucket Sustainable Development Corp.
Nike
Port of Brisbane Corporation
Randwick City (Sydney, Australia) - via UNSW
Riau Andalan Pulp & Paper Indoneisa
SEIYU (Japan) - via Change Agent, Inc.
SERDP - Strategic Envi Research & Devel
Prog, US Dept of Defense
Singapore National Environment Agency- via
Systainability Asia
State of Queensland, Australia - Sustainable
Industries Division
State of Victoria, Australia
Stockholm Läns Landsting (County Government)
Sustainable Pittsburgh
Sustainable Seattle
The Heinz Endowments, USA
Triple Logic (Sustainable Business Incubator)
Toyota Japan - via Japan for Sustainability
UNEP – Regional Office for Asia –Pacific via
Systainability Asia
US Army (Installation Sustainability Program)
David Berry, Paris & WashingtonFormer US White House Official
Lee Hatcher, Seattle Engineer & Expert Evaluator
Junko Edahiro, Tokyo Japan‟s Leading Sustainability
Communicator and Translator
Robert Steele, BangkokAsia CSR Expert, Sr Trainer
ASSOCIATES INCLUDE ...
www.AtKisson.com
Core Services
Position Analysis
Planning & Training
Stakeholder Dialogue
Performance Tracking
Reporting
What do we need to know in
order to successfully do
sustainable development?
Question . . .
Let’s simplify
What can a Hula Hoop teach us about
Sustainability?
19-Feb-09
2
Sustainable Development is ...
A strategic process of continuous change in
the direction of sustainability
“Sustainability”
Too much
Not enough
. . . a set of system conditions that can
continue indefinitely.
Sustainability is . . .
Why is this important?
4 Basic Criteria for Sustainability
• N: Living within the Earth‟s physical and biological limits
• E: Maintaining a vital, prosperous economy
• S: Supporting social stability, equity, and development
• W: Making individual opportunity, fulfillment, and happiness possible
9 Steps ( and Skills ) for Sustainable
Development1. Understand systems in
general
2. Understand sustainability in general
3. Distinguish between "development" and "growth” in goal-setting
4. Have adequate information on current developments and trends for the system in question (“Indicators”)
5. Understand the dynamics of the specific system in question (“Systems Analysis”)
6. Identify best-practice changes to make in the system (“Innovation”)
7. Understand how to make change in that system (“Strategy”)
8. Successfully implement change(“Agreements and Actions”)
9. Continuous monitoring and adaptation (“Strategic Evaluation”)
2
67
53
81 9
42
6 75
381 9
42
67
53
81 9
41
2
4 6 75
9
38
A sustainable business . . .
Understands its own systems,
and the systems in which it is
embedded
Looks for and responds to long-
term systemic trends that affect
its ability to achieve its goals
Changes internally to meet and
take advantage of external
conditions and trends
Is resilient enough to withstand
short-term shocks
Does not undermine the
conditions of its own existence
N
W
S
E
Sustainability asks us
to look at the world
differently ... and to
look for ways to make
doing sustainable
development
participatory, not too
difficult (with some
training), and
effective.
19-Feb-09
3
An overview of
ACCELERATOR
Tools, Methods and Processes
for Mainstreaming Sustainable Development
Supporting Leaders and Innovators in
Sustainability Since 1992
Origins of AcceleratorSustainable Seattle
Indicators Report (1993/95)
Plus
Theoretical work of Herman
Daly and Donella Meadows
Plus
Consultative Group on
Sustainable Development
Indicators (IISD)
Plus
Discussions, conversations
and a little creativity at
Balaton Group Meeting in
1992
ACCELERATOR
The AtKisson Accelerator Sustainability
“Theory of Change”
Doing sustainable development requires:
A comprehensive description or operating definition of sustainability, and the sustainable outcome you wish to create
Gathering information and data to produce interpretive indicators of relevant trends
Using those indicators to develop a sufficient systems understandingof key dynamics and leverage points
Identifying beneficial sustainability innovations to introduce into the system that will improve its overall condition
Creating strategies for diffusion and adoption of those innovations
Securing the agreement of critical actors to implement the strategies
Monitoring impact with the indicators, and regularly cycling through an evaluative planning process to adjust course appropriately
ACCELERATOR Tools
Indicators
Defining
Measuring
Assessing
Engaging
Systems
Training
Planning
Teambuilding
Building Consensus
Innovation
Training for Change
Strategizing Change
Spreading
Replicating
Strategy
Formal Planning
Organizing
Finding Niches
Evaluating
NatureEconomy
SocietyWellbeing
Each ―Tool‖ is actually a set of tools — processes, applications & manuals —
designed to support deep-going change toward sustainability
Indicators
Defining
Measuring
Assessing
Engaging
Systems
Training
Planning
Teambuilding
Building Consensus
Innovation
Training for Change
Strategizing Change
Spreading
Replicating
Strategy
Formal Planning
Organizing
Finding Niches
Evaluating
NatureEconomy
SocietyWellbeing
ACCELERATOR TOOLS... can be used as stand-alone applications, or in sequence, as part of a
comprehensive program for sustainability
The tools can be adapted to virtually any sustainability framework, organization,
or cultural context ... as demonstrated in practice in Asia, Australia, Europe and the US
Our Core Methodology
Indicators > Systems > Innovation > StrategyMethodology developed by AtKisson, published in ―The Natural Advantage of Nations,‖ Hargroves and Smith, eds., Earthscan, 2005
ACCELERATOR
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“ISIS” =
Indicators
Measurement and Assessment of Sustainability & Related Performance
Systems
Understanding Linkages, Dynamics, and Leverage Points
Innovation
Creating and Diffusing Change:
A Cultural Systems Approach
Strategy
Commitment to Integrated Implementation and Follow-Through
ACCELERATOR
Assist organisations to do all of the following…
Create better understanding of sustainability
Create a sustainability vision
Manage stakeholders in a sustainability process
Create or manage a set of sustainability indicators
Create an Overall Sustainability Index
Assess the sustainability profile of a company
COMPASS
ACCELERATOR
N = Nature
Environment, resources, habitat, climate
E = Economy
Business model, market impacts, innovation
S = Society
Workforce, stakeholders, equity, ethics
W = Well-Being
Health, safety, work environment, quality of life
... + Integration
Sustainability embedded in management and in company values, e.g. extended responsibility, engaged citizenship, lifecycle perspective
COMPASSSUSTAINABILITY INDICATORS & ASSESSMENT
External Corporate Assessment:
Design Principles
• Comprehensive and Integrated Approach
• Based in Sustainability Systems Theory
• Tests for Policy and Metrics
• Absolute (not Incremental) Standards
• Harmonized with GRI, Natural Step, etc.
ACCELERATORThe ―External Corporate Assessment‖ is just one of
the applications in the Compass suite
Excerpt: Sample COMPASS Assessment
ACCELERATORScoring for Compass applications is converted to a 100-point
scale, where ―100‖ is ideal sustainability performance,
and ―0‖ is system collapse.
For the External Assessment, we test for visible (1) goal- and policy-setting; and (2) metrics and accountability mechanisms.
Excerpt: Sample COMPASS Assessment
ECONOMY Money, markets, capital, jobs, innovation, business development
FINANCIAL Existence of clearly stated strategy for maintaining financial performance while making transition to sustainability
0 Existence of goal / policy No such policy
0 Existence of metric / indicator / progress accountingNo relevant data
ACCOUNTING Policy to account for the economic value of social, human, and natural capital stocks on which the company depends
0 Existence of goal / policy No such policy
0 Existence of metric / indicator / progress accountingNo relevant data
PRODUCTIVITY Policy to increase efficiency of production relative to social and natural capital stocks
1 Existence of goal / policy General efficiency policy
0 Existence of metric / indicator / progress accountingNot clear from data presented
EMPLOYMENT Goal to have overall positive impacts on employment (goal to create livable wage jobs, or to find jobs for workers who must be laid off)
1 Existence of goal / policy Safe and positive work environment
1 Existence of metric / indicator / progress accountingSome indication of awareness, no clear indicators presented
INNOVATION Policies for directing company’s innovation processes to support overall sustainability (and measure of extent to which this is the case)
1 Existence of goal / policy One line of innovative "eco" clothing
0 Existence of metric / indicator / progress accountingNo data on the penetration / sales of this product
MARKETING Policy of using company marketing to promote sustainability (and measure of how much)
0 Existence of goal / policy No such policy
0 Existence of metric / indicator / progress accountingNo relevant data
BUSINESS MODEL Goal of creating new products and business models that are more supportive of sustainability outcomes
1 Existence of goal / policy One such program, not clear if this is a policy
0 Existence of metric / indicator / progress accountingNo accounting for development of product lines/business models
5 SUBTOTAL
Note: For the advanced 100-parameter version, traditional financials and
other ―normal‖ business metrics are also included (as in the GRI).
ACCELERATORAll parameters — including economic parameters
— are framed in terms of contribution to long-term
global sustainability outcomes.
[SAMPLE COMPANY 1]
OVERALL SCORE: 63.8 / 100
• SAMPLE has a very well developed, and very public, program to support its sustainability transition
• It scores lower on Wellbeing because of a relative lack of published data to back up strong policy positions
• Environmental performance is not the strongest, but does include clear policies and targets on (e.g.) toxics, climate, etc.
• There is clear evidence that sustainability is becoming integrated into the business model and into overall management (though there is a way to go)
• Partly in response to intense public scrutiny, SAMPLE has adapted into an innovative industry leader in all dimensions of sustainability, and is reaping business benefits
COMPASS INDEX SCORES
64.3
73.8
57.161.961.9
0
10
20
30
40
50
60
70
80
90
100
INTEGRA T IO N NA TURE ECO NO M Y SO C IETY WELL BEING
COMPASS POINT SCORES
0
10
20
30
40
50
60
70
80
90
100
1
2
3
4
NATURE
SOCIETY
WELL BEING ECONOMY
SYSTEM
INTEGRATIO
0
20
40
60
80
100
Results are presented in summary-graphic form; detailed reports are benchmarked against other leaders in the same sector
ACCELERATOR
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[SAMPLE COMPANY 2]
OVERALL SCORE: 33.8 / 100
• SAMPLE 2 performs adequately on social issues, safety, worker quality of life, and related issues, and believes that it has a good CSR image
• However, although it tries to profile itself positively, it it has been attacked and criticized by watchdog groups
• Environmental sustainability is clearly not a visible priority
• In terms of business and economic sustainability (transitioning its vision, pushing innovation, evolving the business model etc.) SAMPLE 2 lags very far behind other companies in its sector
• These scores reflect significant risks to the company, especially as the market evolves and the market leaders continue to race ahead
COMPASS POINT SCORES
0
10
20
30
40
50
60
70
80
90
100
1
2
3
4
NATURE
SOCIETY
WELL BEING ECONOMY
SYSTEM
INTEGRATIO
0
20
40
60
80
100
COMPASS INDEX SCORES
26.2
52.4
28.6
50.0
11.9
0
10
20
30
40
50
60
70
80
90
100
INTEGRA T IO N NA TURE ECO NO M Y SO C IETY WELL BEING
Provides an objective check on internal myths and public relations image; gives clear feedback and highlights priority action areas
ACCELERATOR
Assist organisations to do all of the following…
Run a sustainability training workshop
Run a collaborative planning process
Design a sustainability project or initiative
Plan and manage a longer sustainability course
Create a team-building event
Use the Pyramid process as school curriculum
PYRAMID
ACCELERATOR
Building the PYRAMID
Mjölby kommun, Sweden
Balaton Group, Hungary
Brisbane City Council, Australia
US Army - Fort Lewis
Imperial
College
London
United Nations Environment ProgramSponsored by Tetrapak
www.AtKisson.com
PYRAMID is a powerful training and
planning workshop method that
accelerates systems thinking and
sustainability using ISIS, while creating
a 3D visual record of workshop results
ACCELERATOR
PYRAMID: How it Works Takes Groups through ISIS Step-by-Step to Build a Systems Understanding
... Built on Your Preferred Sustainability Framework
What do we mean by sustainability?
What is our vision for the future?
STEP 0:
PREPARE
THE
GROUND
EARTH CHARTER
NATURAL STEP
“OTHER”
VISION STATEMENT
SELF-DEFINITION OF SUSTAINABILITY
COMPASS OF SUSTAINABILITY
TRIPLE BOTTOM LINE
ACCELERATOR
PYRAMID: How it Works
STEP 1: INDICATORS
What is happening?
What are the trends and forecasts if nothing changes?
Quickly Educates All Participants on the Trends
Affecting Your Company, Organization, City, Country ...
ACCELERATOR
Level 1: Indicators
Each Compass Sector team will
identify and agree on a set of „System
Status Indicators‟ for each
Area/Aspect.
Usually between 9-20 indicators for
each Compass Sector, for a total of
b/w 36-80 total indicators.
ACCELERATOR
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Sustainability Indicator Indexing
Indicator Index Scaling Consists of two steps:
1. Scaling the indicators
2. Aggregating the indicators
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Gig
aW
att-H
ours
(G
WH
)
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Electrical Energy Use (Duquesne Pow er)
Residential (GWH) Commercial (GWH) Industrial & Other (GWH)
Sustainability Indicator Report Card
PYRAMID: How it Works
INDICATORS
STEP 2: SYSTEMS
Why is it happening? What causes what?
Where can change be made?
Identifies Critical Links and Leverage Points
Where Change will Bring the Most Effective Results
ACCELERATOR
1. Use the indicators, systems
theory, and direct experience to
analyze how the pieces and
trends fit together
2. Identify the most powerful
leverage points for change --
places in the system where
change and innovation can
have the most powerful
positive impact
ACCELERATOR
Level 2: Systems
PYRAMID: How it Works
INDICATORS
SYSTEMS
What kinds of change would be most effective ... for the whole system?
www.AtKisson.com
Generates New Ideas with the Power to Create
Transformative System Change
STEP 3: INNOVATIONS
ACCELERATOR
PYRAMID: How it Works
INDICATORS
SYSTEMS
INNOVATIONS
STEP 4: STRATEGIES
How do we effectively implement?
What will it take to succeed?
Connects Directly to Implementation Planning
using Cultural Change Theory
!
?
ACCELERATOR
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PYRAMID: How it Works
INDICATORS
SYSTEMS
INNOVATIONS
STRATEGIES
STEP 5: AGREEMENTS & ACTIONS
BALTIC 21 used PYRAMID to successfully create
a new sustainable development strategy for
the entire 11-nation region of Northern Europe
Concludes with Firm Agreement
and Enhanced Team Understanding
ACCELERATOR
PYRAMID: How it Works
INDICATORS
SYSTEMS
INNOVATIONS
STRATEGIES
AGREEMENTS & ACTIONS
Builds Trust, Commitment, and Disciplined Follow-Through
The new strategy was approved by the eleven
Prime Ministers in 2004 and is still producing
excellent results (says Baltic 21’s new Director)
ACCELERATOR
Assist organisations to do all of the following…
Run a short Change Agent training workshop
Run a longer Change Agent training course
Assess an innovation and plan for diffusion
AMOEBA
ACCELERATOR
AMOEBA: Training for Culture Change
AMOEBA includes a simulation exercise that
illuminates culture and innovation processes
— as well as tools for planning for successful
change agentry for
sustainability within
any organization or
cultural system
ACCELERATOR
AMOEBA: Training for Culture Change
Detailed manuals
make it possible
for any
experienced
facilitator to run
many Accelerator
applications
without additional
training
www.AtKisson.com
ACELERATOR
Assist organisations to do all of the following…
Create a strategic plan
Develop and test your “Theory of Change”
Assess who is doing what, strategically, in your
area of interest, and identify gaps
Create targets and monitor performance indicators
Evaluate the strategic capacity of an organization
STRATESPHERE
ACCELERATOR
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Overall Scores for Success Factors
0.0 1.0 2.0 3.0 4.0 5.0
Skillbase
Leadership
Cultural Strategy
Political Strategy
Timelines
Resource Mgmt
Strategic Links
Strategic Reflection
OVERALL AVERAGE
Analysis by Change Lever and Alignment with Heinz Objectives
0
5
10
15
20
25
30
35
40
45
Information Models Policy Advocacy Tech Assist Subsidy
Nu
mb
er
of
En
trie
s
Entries Rated 5
Entries Rated 4
Entries Rated 3
Entries Rated 2
Entries Rated 1
Entries Rated 0
[Sample Topic]
Many information campaigns, good alignment
Significant policy work, low alignment
STRATESPHEREFinding strategic niches, assessing capacity and
impact ... and changing course
STRATESPHERE is a suite of
sophisticated strategic planning
and assessment methods for
sustainability change initiatives
— initially designed for major
funding agencies
ACCELERATORACCELERATOR
Using ISIS to Accelerate Sustainability
Case Studies
ACCELERATOR
Sustainable Development Training
Asia Pacific Leadership Programme on Environment for Sustainable
Development, Shanghai, China 2004-2008
Singapore Youth Environmental Envoy
Training & Project Development
Singapore National
Environment AgencyYouth Environmental Envoy Programme
2004-2009
Five Years Collaboration with NEA
Over 275 Youth Leaders from high
schools, polytechnics, universities
and business trained
Provide conceptual and practical
training on the process of sustainable
development, with emphasis being
put on cooperative teamwork,
communication, networking and
systems thinking
Provide a framework and
launching point for the YEEs to
develop environmental sustainability
related projects
provide tools and skills to
encourage environmental
sustainability projects and actions.
Thailand Eco-School Planning
Organised by the Thai Department
of Environmental Quality
Promotion from March to May 2008
Pilot project with 41 schools in all
five regions of Thailand
Application of AtKisson tools (in five
4-day workshops) to assist schools
in their pre eco-school planning
by aligning eco-school indicators
and strategies with community
sustainable development issues
and trends.
Currently, schools are implementing
their respective plans and
assessment is on-going.
Green Office Training and Planning
Project of Singapore Ministry of
Foreign Affairs and Singapore
Environment Institute (SEI) as
part of Initiative for ASEAN
Integration August – November
2008.
Cambodia, Laos, Myanmar and
Vietnam
Training for government officials
on how to plan for , develop
and implement a sustainable
„green office‟ culture through
resource and energy
conservation and efficiency.
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Incorporating Sustainability in
University Community Outreach
University of New South Wales, Faculty of Built Environment,
community engagement unit - FBEOutThere! Strategic Planning,
December 2005
Corporate Sustainability Assessment
with Indonesia Business Sectors
• The project is aimed to promote
sustainability scheme to business
community and assist the companies to
have long term commitment toward
sustainability, measurable progress, and
more accountable sustainability report.
Three Indonesian national companies joined this pilot project from mining, electric power and pulp & paper manufacturing sectors
PT ANTMA tbk (mining industry)
Indah Kiat Pulp & Paper
Indonesia Power
Result: All 3 companies were able to develop their own specifically tailored Sustainability Indicators to support companies‟ performance in Sustainability from planning, monitoring, evaluation, and towards Sustainability reporting
Corporate Sustainability Assessment,
Planning and Reporting - Indonesia
Result of project with AtKisson
Accelerator:
- Increasing awareness on
sustainability
- Integrated division program
- Establishment of a CSR Division.
This would be the first CSR Division
at Corporate Level for ANTAM under
Director of General Affairs & CSR in
Indonesia
- Pongkor (Gold mining) final
proposal on Learning Center for Gold
Mining and Ecotourism (It concern on
mining closure)
- Pomalaa (Nickel mining) final
proposal on Green Initiatives
(concern on mining operation)
PT ANTAM Indonesia, Jan –June
2008
Regional Policy Making
Eleven Baltic nations in a cooperative initiative for regional sustainable development
Mandate from the Prime Minister level
Driven through government ministries, but multi-stakeholder in character and governance
Seeking a new strategic mandate for 2004-2010
Adopted ISIS / Pyramid to develop a new strategy
Process to culiminate with Prime Ministers summit in June 2004
Baltic Countries’ Environmental Ministers
The Riga Proposal:
Agenda 21 for the Baltic Sea Region
The U.S. Army Installation
Sustainability Program
Individual bases (e.g. Fort Lewis) pursuing 25-yearsustainability initiatives
Bases and base commanders leading surrounding communities and other federal agencies to adopt innovations (e.g. energy, water, community involvement, smart growth)
Installation Sustainability Program won Presidential Award in 2003
Base Stakeholders Brainstorming
Sustainability Indicators
Fort Lewis Army Base, USA
Sustainable Community Development
Nine work groups met three times to develop “visions, goals, and metrics
All work groups brought together for intensive one-day working session using Pyramid
Results:
Rough draft of indicator report
Estimate of long-term trends
Rough draft systems analysis
100s of ideas for innovation
Consensus list of top 25 initiatives
Community Development of
Multi-sector stakeholders
Molby, Sweden
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10
Sustainability Indicator Projects
Orlando: Healthy Community Initiative
Compass Index
Pyramid Strategy
Expert Forums on Linkages
Sustainability Awards Program
Results:
Local funders use results to set
funding priorities
Political leaders use to focus
attention on system drivers
Sustainability Indicator Projects
Sustainable Pittsburgh ...
Regional Outreach Strategy
Compass Report and
Community Indicators
Handbook
Source: http://www.sustainablepittsburgh.org/
Results:Contributed to Launch of Smart
Growth Partnership
Pyramid Workshop to Train
Partnership Founders in S.D. and
Generate Strategic Options
Sustainability Indicator Projects New Orleans/SE Louisiana: Top 10 by 2010
Process
Regional multi-
stakeholder dialogue
process
Compass-based indicator
system
Pyramid-based strategic
planning (behind the
scenes)
Results to Date:
Direct impact on regional economic development strategy and foundation
giving as well as new insights on key challenges facing region ... and the
leverage points to address them
The ResultCompass Indicator
Report
Clear, compelling,
well-organized:
Indicator
Status
Trend
What we measure
What it means
What it connects to
What we don’t know
Data sources
Compass Index in
Pittsburgh, USA
www.sustainablepittsburgh.org
Compass Indicator ReportOrientation, Engagement,
Indicators & Assessment
Sustainability Reporting
Long experience with sustainability reporting and indicators (we helped to create the movement)
Multi-sectoral, international experience
From concept to data to web-based report
Seiyu Sustainability Report
Supported by
Japan for Sustainability
(Network Partner)
Sustainable Pittsburgh
Compass Index
Websites
Nike Report 2004
19-Feb-09
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How does the AtKisson Accelerator relate of
other prominent frameworks?
Informed by The Natural
Step process of back-
casting from Vision to
objectives and strategies
Aligns and supports
progress towards full
Global Reporting
Initiative (GRI) reporting
by providing the
management system and
process.
Can be integrated into a
„Balanced Scorecard’
Management System.
Is a Strategic
Management Systems
based on System and
Performance Indicators
(metric driven
incentives) and
Systems linkages,
similar to Balanced
Recent Booksthat include Alan AtKisson as a contributing author
The Future of Sustainability
• Compendium of essays
• AtKisson essay / manifesto: “Sustainability is Dead - Long Live Sustainability”
• Other essays by Mathis Wackernagel, Dennis & Dana Meadows, Mikhail Gorbachev etc.
(M. Keiner, Ed., Springer, 2006)
WorldChanging: A User’s Guide to the 21st Century
• State-of-the-art in sustainability (see www.WorldChanging.com)
• Hundreds of solutions, examples, and Big Ideas
• Forward by Al Gore
• Introduction by Bruce Sterling
(Alex Steffen, Ed., Abrams, 2006)
The Natural Advantage of Nations
• Compendium of theory and practice in sustainable business and government
• Forward and two chapters, other forwards by Michael Porter, Amory Lovins, William McDonough
• Introduces new methodology for sustainability training and assessment
• See http://www.naturaledgeproject.net
(K. Hargroves & M. Smith, Eds., Earthscan, 2005)
www.AtKisson.com
Believing CassandraAn Optimist Looks at a Pessimist’s World
by Alan AtKisson
• Highly readable introduction to sustainability
history, theory, practice
• Purchased in bulk for internal distribution by
U.S. Army, Nike, Queensland Government, etc.
• Bestseller in its category on Amazon.com
(1999)
US, Australian, Japanese Editions
Original Publisher:
Chelsea Green Publishing, 1999
www.AtKisson.com
The ISIS Agreement How sustainability can improve organizational performance
and transform the world (In bookstores in November)
The long-awaited follow-up to the 1999 sustainability
bestseller Believing Cassandra Published by
Earthscan, London, and now available for purchase
• „AtKisson's Accelerator tools and ISIS Method are powerful --
I've seen them in action. This book is the essential guide,
while also being an inspiring and informative read for just
about anybody.‟ — Hunter Lovins, President and founder of
Natural Capitalism Solutions; co-author of Natural Capitalism
• „There is no ancient ritual to restore Earth to wholeness and
life, but Alan AtKisson offers a credible operating manual for
making our new century an era of recovery and
regeneration.‟ — John Elkington, co-founder of SustainAbility
and Volans Ventures, and co-author of The Power of
Unreasonable People: How Social Entrepreneurs Create
Markets That Change the World
• „An excellent combination of theory, situational analysis, real
life examples and tested tools. This is a mustread book for all
who want to move the sustainability agenda forward in the
21st century.‟ — Manuel Baigorri, Director Social and
Environmental Sustainability, Levi Strauss Europe, Middle
East and Africa
www.AtKisson.com
Practical Tools for Mainstreaming
CSR & Sustainability
3-day AtKisson ISIS Accelerator
Intensive• 31 March – 2 April 2009 / Kuala Lumpur, Malaysia
http://www.regonline.com/atkisson_Malaysia_MarApr2009
• 13 -15 May 2009 / Bangkok, Thailand
www.atKisson.com
Robert Steele, Senior Associate
Tel: +662 246 7036
Mob: +6681 920 2215
www.AtKisson.com
Contact Us
For information on our other tools and processes,
and for more information on Compass ...