practical tools for_economic_recovery_220311.ppt[1]
TRANSCRIPT
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Question
• Is Economic Development critical to the services of local government, in an emergency?
• A show of hands who is involved on their Council’s Emergency Management Team?
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Context
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The Economic Impact of a disaster
Source: Adapted from Bureau of Transport Economics 2001, Economics Costs of Natural Disasters in Australia, Report 103, Canberra.
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Where to begin…
• First Rule – It isn’t Rocket Science
• Emergency Management Australia www.ema.gov.au
• Building Business Confidence
• Work on the Foundations - SBMS
• Consider direct and indirect impacts
• Work with business identify an action plan
• Identify barriers to trade
• Consider how different professions will respond and
recovery eg, Farmer vs Tourism Operator vs Retailer vs Logging industry
• Show leadership
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Effective Economic Recovery
• Response and recovery actions actively support the
recovery of business and industry
• Business and/or industry representatives participate
in economic recovery decision making
• Business and industry is returned to activity as early
as possible
• Economic recovery strategies are an integral part of
the overall recovery management process
• Measures are taken to mitigate against the impacts
of future disaster on business continuity
• There is coordination of all recovery programs to support and enhance the economic structure
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* Auspiced by Tourism Victoria and Yarra Valley & The Dandenongs Marketing.
Strategically Manage Recovery
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Understand Your Community
• SWOT• Use your Economic Profile and Research – will your disaster impact all industries and customers• Assess industries and townships resilience and leadership• Gather new data to stake your claim to Government • Psychology of communities Rob Gordon Diagram
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Normal Community
CommunityNormal
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Threatened Community Under Stress
DisasterEventhorizon
Bonds ReformDebonding
CommunityThreatened
DisasterEventhorizon
typerbonding
DisasterEventhorizon
Under Stress
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Intense need for social connection
Intense need for
connection
Emotionallyarousedbond seekingactivity
Boundary formationexcludes outsiders
New bonds forming
social
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Fusion unstainable – life demands resume
Fusion
demands resume
Losses
Experiences
Resources
JointTensions
Location
Compensation
Unstainable-life
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Recovery/Reconstruction – normality resumes
Normalityresumes
Recovery/Reconstruction
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Use Your Contacts
• Economic Development Practitioners can have powerful connections that may unlock fast responsive funds for a variety of initiatives
– Restaurant Catering Sponsorship
for volunteers $70K
– Consortia funding for a new
playground in Yarra Glen $560K
– Bendigo Bank contribution of
around $140K to community recovery
activities
– $10K Westpac
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Keep Industry Informed
IndustryKeep
Informed
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A bit of Luck
A bitof Luck
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Buy Local Campaigns
LocalBuy
Campaigns
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Key Resources
KeyResources
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Economic Recovery Top Tips
1. Use your previous knowledge, research and contacts to your advantage
2. Be Strategic about what you can do – ask for
support
3. Build Business Confidence and Resilience
4. Show leadership
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Be Creative