practical ways to lead in the interconnected age

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Presentation to Indiana Grantmakers Alliance on ways to frame the

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Page 1: Practical Ways to Lead In The Interconnected Age
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Using Online Media To Create Meaningful ConnectionsBryan Gray, Brad BierwagenApril 22, 2010

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Interconnected Age

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We are confronted with the fierce urgency of NOW.

Martin Luther King Jr.

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Meet Ivy Bean...

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Meet MeBradley J. Bierwagen graduated in2006 with a B.A. from the FosterCollege of Business Administration atBradley University in Peoria, Illinois. Inaddition to receiving his degree inInternational Business with a concentration inMarketing, Brad also completed a minor inSpanish, which included six months’ studyingin Querètaro, Mexico. In 2006, Brad As ProjectManager for Clarity Interactive, LLC, Brad'sresponsibilities include the roles of sales, accountservices, design, and creative development. Beforecollege graduation, Brad also worked as an AccountServices Intern at Bodkin Associates, Inc. - a full serviceIndianapolis marketing firm that specializes in minority marketing.His responsibilities included daily tasks such as copywriting,account services, proofreading, and communication with printproviders. While at Bodkin, he also was responsible for several major projectsincluding Pasaporte, a Spanish language guide to the Indianapolis area. Hisresponsibilities included research of available resources to the Hispanic community,

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Meet MeBradley J. Bierwagen graduated in2006 with a B.A. from the FosterCollege of Business Administration atBradley University in Peoria, Illinois. Inaddition to receiving his degree inInternational Business with a concentration inMarketing, Brad also completed a minor inSpanish, which included six months’ studyingin Querètaro, Mexico. In 2006, Brad As ProjectManager for Clarity Interactive, LLC, Brad'sresponsibilities include the roles of sales, accountservices, design, and creative development. Beforecollege graduation, Brad also worked as an AccountServices Intern at Bodkin Associates, Inc. - a full serviceIndianapolis marketing firm that specializes in minority marketing.His responsibilities included daily tasks such as copywriting,account services, proofreading, and communication with printproviders. While at Bodkin, he also was responsible for several major projectsincluding Pasaporte, a Spanish language guide to the Indianapolis area. Hisresponsibilities included research of available resources to the Hispanic community,copywriting of editorial content and development of financial support for this first time

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Meet Me

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Rogers Diffusion of Innovation

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BLUES

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GREAT DIGITALLEADERSHIP IS NOT EQUALTO COMFORTWITH CHANGE

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GREAT DIGITALLEADERSHIP IS NOT EQUALTO COMFORTWITH CHANGE

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GREAT LEADERSHIP IS NOT EQUALTO COMFORTWITH CHANGE

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GREAT LEADERSHIP ISUNDERSTANDING WHERE YOU ARE VS.YOUR BIGGEST ASPIRATION

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GREAT LEADERSHIP ISUNDERSTANDING WHERE YOU ARE VS.YOUR BIGGEST ASPIRATIONTHEN TAKING STEPS & MAKING THE CHANGES TO ACHIEVE IT

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What you really need is...

Decisiveness.how do you want to serve your community?does your mission say anything you can “live”?are you truly making decisions that best support it?

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It’s not...rocket science.

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…It’sSimple (simple isn’t always easy)

1. understand your audience2. understand your value3. provide an amazing experience4. facilitate communication

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you already havethe expertise

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communitysocial group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.

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foundationthe basis or groundwork of anything

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community foundation“Our goal at Madison County Community Foundation is one we share with the entire community: improving the quality of life in Madison County….”

“The Community Foundation of Boone County provides pathways connecting people who care with causes that matter now and in the future.”

“The Porter County Community Foundation leads, unites and supports giving to make a difference in Porter County today, tomorrow and forever”

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“The Marshall County Community Foundation is a vehicle for people of all means to contribute to their community”

“Connecting People Who Care With Causes That Matter For Good, For Ever, For Switzerland County”

“Simply put, the Community Foundation of St. Joseph County is a charitable endowment to improve the quality of life for the citizens of St. Joseph County and their succeeding generations.”

community foundation

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How to succeed online:

tell stories be honestinclude otherslistenmake others bettersay thank you

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Digital is changing everything.

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By making it more like it used to be.

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MassMediatargets the greatest common denominator

E Pluribus Unum by Joe Carrhttp://www.threadless.com

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Digital is bigger.

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Digital is smaller.

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It’s all aboutengagement.

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Is your website more like this…

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Or this…

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE DOES NOT REPLACEFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE ENHANCESFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE INCREASES PRODUCTIVITY OFFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE ADDS VALUE TOFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE CREATES DISCUSSION AROUNDFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE INSPIRES ADDITIONALFACE TO FACE NETWORKING

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SOCIAL NETWORKING + INTERCONNECTED WEBSITE ENHANCESINCREASES PRODUCTIVITY OFADD VALUE TOCREATE DISCUSSION AROUNDINSPIRES ADDITIONALFACE TO FACE TIME

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“…watching some organizations do social media is like watching your Dad dance at your wedding…”

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don’t think in terms of technology

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think in terms of connections & engagement

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What counts as Social Media, anyway?BlogsMicroblogsSocial NetworksPhoto/Video SharingSocial BookmarkingChat RoomsForums/MessageboardsVirtual WorldsWikisSome Mobile AppsSome Gaming

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Top 10 Visited (US)01. Google02. Yahoo!03. Facebook04. YouTube05. MySpace06. Wikipedia07. Windows Live08. Blogger09. eBay10. CraigslistNovember 7, 2009http://www.alexa.com/topsites/countries/US

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Top 10 Visited (US)01. Google02. Yahoo!03. Facebook04. YouTube05. MySpace06. Wikipedia07. Windows Live08. Blogger09. eBay10. CraigslistNovember 7, 2009http://www.alexa.com/topsites/countries/US

*13. Twitter

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300m active users50% login any given day8b minutes a day45m status updates a day10m fans of Pages a day2b photos a month14m videos a month65m access via mobile

October 7, 2009http://www.facebook.com/press/info.php?statistics

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158m adults view online video each month

9b videos are viewed each month in US

10 hours are uploaded each minute

October 7, 2009http://www.comscore.com

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Twitter is about real-time communication and collaboration.

30m unique visitors

Use it to listen, serve, promote, and network.

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Free tools -but investment required for success

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It’s all aboutengagement.

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IDEAS FOR CREATINGCONNECTIONS

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How to succeed online:

tell stories be honestinclude otherslistenmake others bettersay thank you

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Storytelling…

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Storytelling…

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Involving Others

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Involving Others

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Tyson Foods Pledge to End Hungerhttp://www.pledgetoendhunger.com

Make Others Better

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Listen

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www.google.com/alerts

Listen

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Thank

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How can YOUuse these tools?

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Estate Planners

CommunityFoundations

EndowmentEndowment

Community Members

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What’s next?mobile. mainstream. mitigation.

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alright, so let’s have it...

Why can’t you do this stuff?today’s hurdles are tomorrow’s excuses.