practices the importance, challenges and best ......communicating your research: the importance,...
TRANSCRIPT
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Communicating your research: The importance, challenges and Best Practices
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What is Research4Life?
HistoryProgrammesAimsTraining
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What challenges do we have to face?2
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Why is Science Communication important?
Best practices and case studies
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“the use of appropriate skills, media, activities, and dialogue to produce one or more personal responses to science”
Science Communication?
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Why?Why is so important to communicate science
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RESPONSIBILITY
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CONTRIBUTE TO DEMOCRACY- Better informed public
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FIGHTMISINFORMATION- We need to help make science coverage
accurate!
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INSPIRE NEXT GENERATIONS- We need more students pursuing science careers (particularly women).
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ChallengesWhy is so difficult to communicate science
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Source
- Research centers- Universities- R&D private
organisations- Government
institutions- NGO’s
Medium
- Scientific journals & books, scientific conferences
- Popular science magazines- Television, film, radio- Science education in schools - Science museums
Audience
- Scientists
- Stakeholders- Policy makers- Lay audience
Scientific information flow
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Problems
- Giving information to people doesn’t change their behavior.
- There are other factors that affect the decision making process.
- Ethical factors, cultural factors, experiences, etc.
- One way communication.
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HowHow to do better science communication.
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Know your target audience- Lay audience:
Visuals, tell your experience, make the story simple but not talk them down.
- Policy makers:
Know the agenda, think about solutions rather than the process.
- Media ????
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Tell the story- Missing ingredient- Emotional connection to the
audience- Using narrative and data triggers
activity in other parts of the brain
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Adapt to and embrace new media.Why?- Make information open - Connecting and starting
conversations- Promotion = citations & downloads- Set the record straight- You’re in the driver seat
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