präsentation entertainment internet
DESCRIPTION
Präsentation im Rahmen der Vorlesung Neue Medien/Internet.Referenten: Peter Sigg, Hannes Hiss, Sebastian Tischer, Christian HeinrichTRANSCRIPT
![Page 1: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/1.jpg)
![Page 2: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/2.jpg)
![Page 3: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/3.jpg)
![Page 4: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/4.jpg)
rapidshare.com _
thepiratebay.org _
megaupload.com _
imageshack.us _
imagevenue.com _
zshare.net _
... _
// Download Portale
![Page 5: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/5.jpg)
rapidshare.com _
thepiratebay.org _
megaupload.com _
imageshack.us _
imagevenue.com _
zshare.net _
... _
// Download Portale
![Page 6: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/6.jpg)
rapidshare.com _
thepiratebay.org _
megaupload.com _
imageshack.us _
imagevenue.com _
zshare.net _
... _
// Download Portale
![Page 7: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/7.jpg)
// Download Portale // rapidshare.com
![Page 8: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/8.jpg)
Facts
2006 Schweiz _
Aktiengesselschaft _
40 Mitarbeiter _
60 Mio Euro Jahresumsatz _
Gesamt 160 Mio Dateien hochgeladen _
42 Mio Besucher pro Tag _
// Download Portale // rapidshare.com
![Page 9: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/9.jpg)
Features
1-Click-Hosting _
// Download Portale // rapidshare.com
![Page 10: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/10.jpg)
Features
Speicher: 4,5 Petabyte _
Datenrate: 500 Gigabit pro Sec _
// Download Portale // rapidshare.com
![Page 11: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/11.jpg)
Features
Kein unbefugter Zugriff _
// Download Portale // rapidshare.com
![Page 12: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/12.jpg)
Features
Free-Zone _
Collector‘s _
Premium _
// Download Portale // rapidshare.com
![Page 13: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/13.jpg)
Features
Rapid Points _
Collector‘s und Premium _
Punkte eintauschen _
// Download Portale // rapidshare.com
![Page 14: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/14.jpg)
Features
Rapid Tools _
Rapidshare-Manager _
RapidShare-Uploader _
RapidShare-Checker _
// Download Portale // rapidshare.com
![Page 15: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/15.jpg)
Entertainment
Rapid Games _
Patches, Demos, Trailers, Free Games _
// Download Portale // rapidshare.com
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Entertainment
rapidlibrary.com _
Suchmaschine _
// Download Portale // rapidshare.com
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Advertising / Financing
// Download Portale // rapidshare.com
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Statistics
Traffic Rank: 17 _
// Download Portale // rapidshare.com
![Page 19: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/19.jpg)
rapidshare.com _
thepiratebay.org _
megaupload.com _
imageshack.us _
imagevenue.com _
zshare.net _
... _
// Download Portale
![Page 20: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/20.jpg)
// Download Portale // thepiratebay.org
![Page 21: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/21.jpg)
Facts
2004 Schweden _
Anti-Copyright-Organisation _
12 Mio angemeldete User _
// Download Portale // thepiratebay.org
![Page 22: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/22.jpg)
Features
BitTorrent _
BitTorrent Inc. _
BitTorrent Protokoll _
BitTorrent Client _
BitTorrent Tracker _
// Download Portale // thepiratebay.org
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Features
BitTorrent _
Schnelle Verteilung von Daten _
Kein Filesharing-Netzwerk _
Jede Datei separates Verteilnetz _
// Download Portale // thepiratebay.org
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Features
thepiratebay.org _
Meist besuchter BitTorrent-Tracker _
Nimmt selbst nicht direkt am Tausch _
von Dateien teil
Hilft den Anbietern und Nachfragern _
sich zu finden
// Download Portale // thepiratebay.org
![Page 25: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/25.jpg)
Entertainment
Download von Entertainment _
// Download Portale // thepiratebay.org
![Page 26: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/26.jpg)
Advertising / Financing
Rechtspopulist Carl Lundstroem _
// Download Portale // thepiratebay.org
![Page 27: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/27.jpg)
Statistics
Traffic Rank: 108 _
// Download Portale // thepiratebay.org
![Page 28: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/28.jpg)
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youtube _
vimeo _
clipfish _
myvideo.de _
kino.to _
// Video-Portale
![Page 30: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/30.jpg)
// Video-Portale
youtube _
vimeo _
clipfish _
myvideo _
kino.to _
![Page 31: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/31.jpg)
youtube _
vimeo _
clipfish _
myvideo.de _
kino.to _
// Video-Portale
![Page 32: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/32.jpg)
// Video-Portale // youtube
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Facts
User koennen kostenlos Video-Clips _
ansehen und hochladen (Film, Musik, TV)
Februar 2005 gegruendet _
Chad Hurley
Steve Chen
(Jawed Karim)
// Video-Portale // youtube
![Page 34: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/34.jpg)
Facts
2006 von Google gekauft _
1,31 Milliarden Euro
Fuehrendes Videoportal (73% USA) _
// Video-Portale // youtube
![Page 35: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/35.jpg)
Features
Video-Feeds (API-Schittstelle), Blogs _
zwoelf Sprachversionen verfuegbar _
Videoformat auf dem i-phone _
// Video-Portale // youtube
![Page 36: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/36.jpg)
Advertising / Financing
Werbefinanziert _
Banner, Anzeigen
August 2007, Videowerbung (Partner)
// Video-Portale // youtube
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Advertising / Financing
Sperre von zahlreichen Musikvideos _
Gema vs. youtube
// Video-Portale // youtube
![Page 38: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/38.jpg)
Statistics
Traffic Rank 3 _
![Page 39: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/39.jpg)
youtube _
vimeo _
clipfish _
myvideo.de _
kino.to _
// Video-Portale
![Page 40: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/40.jpg)
// Video-Portale // vimeo
![Page 41: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/41.jpg)
// Video-Portale // vimeo
Facts
Der Name VIMEO, schon etwas _
Besonderes:
das Wort MOVIE ist drin
das Wort VIDEO wird durchs ersetzen
des M durch das D generiert
beinhaltet me im Namen -> Selbst
produzierte Videos
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// Video-Portale // vimeo
Facts
November 2004 gegruendet _
Eigentuemer: IAC/InterActiveCorp _
"youtubes schoene schwester“ _
nicht kommerzielle Videos _
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Facts
"Saubere Bilder, klarer Sound, wenig _
Trash“ (Spiegel.de)
Hochwertige Videos (HD-Format) _
Kuenstlerisch wertvolle Beitraege _
12,102 + taegliche Uploads _
"respektvolle Community“ (1,580,384+) _
// Video-Portale // vimeo
![Page 44: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/44.jpg)
Video-Portale
Features
vimeo channels (32,093) _
// Video-Portale // vimeo
![Page 45: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/45.jpg)
Features
Categories; zB: Sports -> Snowboard _
Community -> Ausstausch der Members _
// Video-Portale // vimeo
![Page 46: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/46.jpg)
Video-Portale
Features
vimeo HD _
// Video-Portale // vimeo
![Page 47: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/47.jpg)
Advertising / Financing
Werbefinanziert _
// Video-Portale // vimeo
![Page 48: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/48.jpg)
Advertising / Financing
als Sponsor bei Projekten: _
// Video-Portale // vimeo
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Advertising / Financing
vimeo Plus + _
![Page 50: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/50.jpg)
Statistics
Traffic Rank 442 _
// Video-Portale // vimeo
![Page 51: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/51.jpg)
youtube _
vimeo _
clipfish _
myvideo.de _
kino.to _
// Video-Portale
![Page 52: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/52.jpg)
// Video-Portale // kino.to
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Facts
Illegal? (streamen / Betreiber) _
Video-on-Demand Site _
Kinofilme, Serien und Dokus (kostenlos) _
Platz 73 / besuchte Website DE _
Vier Millionen Zuschauer im Monat _
Server "stehen“ in Russland _
// Video-Portale // kino.to
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Video-Portale
// Video-Portale // kino.to
Facts
Domain .to = Tonga (Suedpazifik) _
Firmensitz: Wahrscheinlich in den _
Vereinigten Arabischen Emiraten
Seit 2008 ermittelt die GVU gegen _
die Kino.to Betreiber
Warnungen von der Verbraucher- _
zentrale an die Nutzer
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Video-Portale
Features
Auswahl Gerne-Gruppen _
19.187+ Spielfilme etc. zum streamen _
// Video-Portale // kino.to
![Page 56: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/56.jpg)
Advertising / Financing
Werbefinanziert, Banner etc. _
// Video-Portale // kino.to
![Page 57: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/57.jpg)
Advertising / Financing
Werbefinanziert auch durch: _
>>ABO-FALLE<< ...auf Kosten der Nutzer!
Tausende Faelle in DE... _
langfristige Vertraege duech _
"fehlende“ Plugins, updates andrehen
Vorgetaeuschte Virusverseuchung _
// Video-Portale // kino.to
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Statistics
Traffic Rank 1,288 _
// Video-Portale // kino.to
![Page 59: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/59.jpg)
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ARD-Mediathek _
ZDF-Mediathek _
PRO7, SAT1 -Mediathek / Maxdome _
Myspass _
Joost _
Zattoo _
// WEB-TV
![Page 61: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/61.jpg)
// WEB-TV
ARD-Mediathek _
ZDF-Mediathek _
PRO7, SAT1 -Mediathek / Maxdome _
Myspass _
Joost _
Zattoo _
![Page 62: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/62.jpg)
// WEB-TV
ARD-Mediathek _
ZDF-Mediathek _
PRO7, SAT1 -Mediathek / Maxdome _
Myspass _
Joost _
Zattoo _
![Page 63: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/63.jpg)
// WEB-TV // ZDF-Mediathek
![Page 64: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/64.jpg)
// WEB-TV // ZDF-Mediathek
![Page 65: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/65.jpg)
// WEB-TV // ZDF-Mediathek
Facts
Video-Angebot des Zweiten _
Deutschen Fernsehens
2001 gestartet (Vorreiter) _
Content ist Teil des TV-Linear- _
programms
Interaktive Specials verfuegbar _
![Page 66: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/66.jpg)
// WEB-TV // ZDF-Mediathek
Features
Sendungen A-Z _
Themen -> interaktiv _
Live-Stream z.B: Sport, Nachrichten _
"Sendung verpasst?“ (archiviert) _
![Page 67: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/67.jpg)
Features
Interaktive Specials _
_Inhalte auch als Potcast verfuegbar
// WEB-TV // ZDF-Mediathek
![Page 68: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/68.jpg)
// WEB-TV // ZDF-Mediathek
Advertising / Financing
Rundfunkgebueren _
muss werbefrei sein! _
![Page 69: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/69.jpg)
// WEB-TV
ARD-Mediathek _
ZDF-Mediathek _
PRO7, SAT1 -Mediathek / Maxdome _
Myspass _
Joost _
Zattoo _
![Page 70: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/70.jpg)
// WEB-TV // MY-Spass
![Page 71: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/71.jpg)
Facts
Comedy im Netz _
Von TV-Produktionsfirma Brainpool _
einzigartige VOD Platform in DE im _
Bereich Comedy
bestehende TV-Inhalte & Webshows _
// WEB-TV // MY-Spass
![Page 72: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/72.jpg)
Features
TV Shows & Webshows _
Nachwugscomicer bekommen eine _
Plattform -> eigene Videos uploadbar
Erfolgreiche Webshows (nur Internet) _
// WEB-TV // MY-Spass
![Page 73: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/73.jpg)
Features
Ulmen TV (Christian Ulmen) / Webshow _
// WEB-TV // MY-Spass
![Page 74: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/74.jpg)
// WEB-TV // ZDF-Mediathek
Advertising / Financing
Werbefinanziert _
![Page 75: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/75.jpg)
// WEB-TV
ARD-Mediathek _
ZDF-Mediathek _
PRO7, SAT1 -Mediathek / Maxdome _
Myspass _
Joost _
Zattoo _
![Page 76: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/76.jpg)
// WEB-TV // Zatto
![Page 77: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/77.jpg)
// WEB-TV // Zattoo
Facts
Fernsehen auf dem Computer ueber _
eine Software (live)
Legal _
Benutzerkonto erforderlich _
Alternative zu DVB-T _
Technik: Peer-to-Peer Anwendung _
(P2P)
![Page 78: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/78.jpg)
// WEB-TV // Zattoo
Features
235 channels (DE, UK, FR, ES, CH, DAE) _
oeffentlich-rechtl. & privat Sender _
![Page 79: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/79.jpg)
// WEB-TV // Zattoo
Features
NEU: Browser Version _
![Page 80: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/80.jpg)
Advertising / Financing
Werbefinanziert _
Channel Switch Ad:
Benutzer schaltet Kanal um ->
Werbefenster fuer 5 - 7 Sekunden
// WEB-TV // Zattoo
![Page 81: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/81.jpg)
Advertising / Financing
Start-up Video Ad: _
Das Start-up Video Ad beginnt
unmittelbar, nachdem der Zattoo
Player gestartet wird
Vorteil : Start-up Video Ads sind _
interaktiv -> Landing Page
// WEB-TV // Zattoo
![Page 82: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/82.jpg)
// WEB-TV // Zattoo
Statistics
Traffic Rank 17,208 _
![Page 83: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/83.jpg)
![Page 84: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/84.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 85: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/85.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 86: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/86.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 87: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/87.jpg)
// Foto-Portale
![Page 88: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/88.jpg)
Facts
Urspruenglich Teil eines Online-Games _
2004 gegruendet _
2005 von Yahoo uebernommen _
// Foto-Portale // flickr
Caterina Fake & Stewart Butterfield
![Page 89: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/89.jpg)
// Foto-Portale // flickr
Facts
7.000.000+ User _
3.000.000.000+ hochgeladene Bilder _
![Page 90: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/90.jpg)
// Foto-Portale // flickr
![Page 91: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/91.jpg)
Video-Portale
// Foto-Portale // flickr
hochladen
per PC | Handy _
![Page 92: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/92.jpg)
organisieren
Tags | Schlagworte _
// Foto-Portale // flickr
![Page 93: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/93.jpg)
organisieren
Sets | "Fotoalben“ _
// Foto-Portale // flickr
![Page 94: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/94.jpg)
organisieren
Pools | "kollektive Fotoalben“ _
// Foto-Portale // flickr
![Page 95: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/95.jpg)
organisieren
Photostream _
// Foto-Portale // flickr
![Page 96: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/96.jpg)
Video-Portale
// Foto-Portale // flickr
teilen
kommentieren _
![Page 97: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/97.jpg)
Video-Portale
// Foto-Portale // flickr
teilen
Groups _
![Page 98: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/98.jpg)
Advertising / Financing
Werbefinanziert _
// Foto-Portale // flickr
![Page 99: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/99.jpg)
Advertising / Financing
Abonnenment _
// Foto-Portale // flickr
![Page 100: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/100.jpg)
Kritik
Zensur in Deutschland _
// Foto-Portale // flickr
![Page 101: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/101.jpg)
Statistics
Traffic Rank: 33 _
// Foto-Portale // flickr
![Page 102: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/102.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 103: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/103.jpg)
Facts
2001 gegruendet _
800.000 User _
17.000.000+ Bilder hochgeladen _
// Foto-Portale // fotocommunity
Andreas Meyer
![Page 104: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/104.jpg)
anders als bei flickr
Qualitaet statt Quantitaet _
Professionelle Fotografen _
Fotos bleiben Eigentum der Nutzer _
// Foto-Portale // fotocommunity
![Page 105: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/105.jpg)
Advertising / Financing
Werbefinanziert _
// Foto-Portale // fotocommunity
![Page 106: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/106.jpg)
Advertising / Financing
Abonnenment _
// Foto-Portale // fotocommunity
![Page 107: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/107.jpg)
Statistics
Traffic Rank: 3.197 _
// Foto-Portale // fotocommunity
![Page 108: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/108.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 109: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/109.jpg)
flickr.com _
fotocommunity.de _
23hq.com _
photobucket.com _
// Foto-Portale
![Page 110: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/110.jpg)
Facts
2005 gegruendet _
// Foto-Portale // 23hq
Thomas Madsen-Mygdal & Guan Yang
![Page 111: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/111.jpg)
// Foto-Portale // 23hq
![Page 112: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/112.jpg)
![Page 113: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/113.jpg)
bigpoint.com _
partypoker.com _
gameforge.com _
sevengames.com _
//Gaming-Portale
![Page 114: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/114.jpg)
// Gaming-Portale
![Page 115: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/115.jpg)
Facts
2002 als m.wire gegruendet _
2006 Bigpoint _
// Gaming-Portale //Bigpoint
Heiko Hubertz
![Page 116: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/116.jpg)
// Gaming-Portale //Bigpoint
Facts
70.000.000+ User _
4.500% Umsatzwachstum in 2007 _
2008 fuer 70 Mio. Euro verkauft _
![Page 117: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/117.jpg)
// Gaming-Portale //Bigpoint
Spiel
Seafight _
![Page 118: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/118.jpg)
// Gaming-Portale //Bigpoint
Spiel
Dark Orbit _
![Page 119: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/119.jpg)
// Gaming-Portale //Bigpoint
Spiel
The Pimps _
![Page 120: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/120.jpg)
// Gaming-Portale //Bigpoint
Geschaeftsmodell
Publisher _
Contentprovider _
Developer _
![Page 121: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/121.jpg)
// Gaming-Portale //Bigpoint
Advertising/Financing
Bannerwerbung _
InGame Advertising _
VirtualGoods _
Premium_Mitgliedschaft _
Publishing _
![Page 122: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/122.jpg)
// Gaming-Portale //Bigpoint
VirtualGoods
![Page 123: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/123.jpg)
// Gaming-Portale //Bigpoint
VirtualGoods/Premium-Mitgliedschaft
![Page 124: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/124.jpg)
Statistics
Traffic Rank: 262 _
// Gaming-Portale //Bigpoint
![Page 125: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/125.jpg)
![Page 126: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/126.jpg)
itunes _
AmazonMP3 _
myspace.com _
last.fm _
tape.tv _
// Musik-Portale
![Page 127: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/127.jpg)
itunes _
AmazonMP3 _
myspace.com _
last.fm _
tape.tv _
// Musik-Portale
![Page 128: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/128.jpg)
itunes _
AmazonMP3 _
myspace.com _
last.fm _
tape.tv _
// Musik-Portale
![Page 129: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/129.jpg)
// Musik-Portale // myspace
![Page 130: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/130.jpg)
Facts
Urspruenglich Anbieter fuer kostenlo- _
se Datenspeicherung (wie rapidshare)
Juli 2003 Community gegruendet _
// Musik-Portale // myspace
Thomas Anderson
![Page 131: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/131.jpg)
// Musik-Portale // myspace
Facts
2005 von Rupert Murdoch gekauft _
580.000.000 US-Dollar
![Page 132: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/132.jpg)
// Musik-Portale // myspace
Facts
Ca. 260.000.000 Mitglieder _
38 Milliarden Pageviews monatlich _
![Page 133: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/133.jpg)
Video-Portale
// Musik-Portale // myspace
Features
Benutzerprofile (Infos, Bilder, Blogs) _
![Page 134: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/134.jpg)
Video-Portale
// Musik-Portale // myspace
Features
Benutzerprofile (Infos, Bilder, Blogs) _
![Page 135: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/135.jpg)
Features
Web TV _
// Musik-Portale // myspace
![Page 136: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/136.jpg)
Features
Seit 09.2008 "Myspace Music“ mit _
Universal Music, Sony BMG, Warner, EMI
und amazon
// Musik-Portale // myspace
![Page 137: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/137.jpg)
Advertising / Financing
Werbefinanziert _
2007 bis 2010 900 Mio. Dollar von Google
(ca. ein Drittel des Umsatzes)
// Musik-Portale // myspace
![Page 138: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/138.jpg)
Advertising / Financing
"MySpace Music“ (5 Mio. Kuenstlern) _
OnlinePlayer + Download-Shop
// Musik-Portale // myspace
![Page 139: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/139.jpg)
Statistics
_Traffic Rank 009
// Musik-Portale // myspace
![Page 140: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/140.jpg)
itunes _
AmazonMP3 _
myspace.com _
last.fm _
tape.tv _
// Musik-Portale
![Page 141: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/141.jpg)
// Musik-Portale // last.fm
![Page 142: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/142.jpg)
Facts
2002 als Internet Radio und _
Music Community gegruendet (AT/D)
2007 Warner Music Group, EMI, Sony _
BMG geben Ihren Musikkatalog zum
streamen frei
// Musik-Portale // last.fm
![Page 143: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/143.jpg)
// Musik-Portale // last.fm
Facts
2007 an CBS Corporation verkauft _
280.000.000 US-Dollar
![Page 144: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/144.jpg)
// Musik-Portale // last.fm
Facts
21.000.000 User _
19.000.000 User die scrobbeln bzw. _
widgets benutzen
![Page 145: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/145.jpg)
Video-Portale
// Musik-Portale // last.fm
Features
personalised online radio station _
![Page 146: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/146.jpg)
Video-Portale
// Musik-Portale // last.fm
Features
Music Community _
![Page 147: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/147.jpg)
Features
Musik & Konzertempfehlung _
// Musik-Portale // last.fm
![Page 148: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/148.jpg)
Features
widgets _
// Musik-Portale // last.fm
![Page 149: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/149.jpg)
Advertising / Financing
Werbefinanziert _
// Musik-Portale // last.fm
![Page 150: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/150.jpg)
Advertising / Financing
Abonnement _
// Musik-Portale // last.fm
![Page 151: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/151.jpg)
Statistics
_Traffic Rank 310
// Musik-Portale // last.fm
![Page 152: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/152.jpg)
itunes _
AmazonMP3 _
myspace.com _
last.fm _
tape.tv _
// Musik-Portale
![Page 153: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/153.jpg)
// Musik-Portale // tape.tv
![Page 154: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/154.jpg)
Facts
Start im Juli 2008 _
Gruender: Conrad Fritzsch, Stephanie Renne
// Musik-Portale // tape.tv
"Wir geben dem Musikvideo endlich wieder eine Heimat“
![Page 155: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/155.jpg)
Facts
17.000 Clips (direkt vom Label) _
20 000 User am Tag _
200.000 Unique User _
3 Millionen Plays im Monat _
Keine Klingeltonwerbung _
Keine Pseudorealityshows _
// Musik-Portale // tape.tv
![Page 156: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/156.jpg)
Video-Portale
// Musik-Portale // tape.tv
Features
personalised online MusicTV _
"More like this“ Funktion _
![Page 157: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/157.jpg)
Video-Portale
// Musik-Portale // tape.tv
Features
shop mit direktem Link zu _
itunes, amazon, musicload
![Page 158: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/158.jpg)
Advertising / Financing
Werbefinanziert _
// Musik-Portale // tape.tv
![Page 159: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/159.jpg)
Advertising / Financing
Werbefinanziert _
// Musik-Portale // tape.tv
![Page 160: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/160.jpg)
Statistics
// Musik-Portale // tape.tv
![Page 161: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/161.jpg)
![Page 162: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/162.jpg)
Weiterentwicklung des _
Product Placement
Handlung des Formats bezieht sich _
auf die Marke
Verschmelzung der Marke _
und des Geschehens
Intensive Praesentation des Produkts _
// Branded Entertainment
![Page 163: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/163.jpg)
mercedes-benz.tv _
theecodance.com _
// Branded Entertainment
![Page 164: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/164.jpg)
// Branded E. // mercedes-benz.tv
![Page 165: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/165.jpg)
Facts
Drive Magazin _
// Branded E. // mercedes-benz.tv
![Page 166: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/166.jpg)
Facts
Mixed Tape Music Magazin _
Informationen, Unterhaltung _
// Branded E. // mercedes-benz.tv
![Page 167: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/167.jpg)
Facts
Informationen, Unterhaltung _
// Branded E. // mercedes-benz.tv
![Page 168: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/168.jpg)
Statistics
// Musik-Portale // tape.tv
![Page 169: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/169.jpg)
// Branded Entertainment // theecodance
![Page 170: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/170.jpg)
Facts
ICA (groesste schwedische _
Lebensmittelkette)
Werbeagentur KING aus Stockholm _
// Branded Entertainment // theecodance
![Page 171: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/171.jpg)
Facts
Microsite fuer ihre Bio-Marke _
“I love eco”
Marius entwickelt einen _
ecological dance -> "the eco dance“
// Branded Entertainment // theecodance
![Page 172: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/172.jpg)
Facts
Banner, TV-Spot _
Kernstueck: Campaign site _
// Branded Entertainment // theecodance
![Page 173: Präsentation Entertainment Internet](https://reader033.vdocuments.net/reader033/viewer/2022052906/558b83a6d8b42a9c3b8b46e5/html5/thumbnails/173.jpg)
// Branded Entertainment // theecodance