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Case Study

Small companies and internationalisation – Requirementsfor being successful

Presented by: Lasse Philipp Preissner

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Outline

• Denitions

• Problem  hreats and ris!s of internationalisation

• Requirements

• Conclusion

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Denitions

“Internationalisation”

 he gro"ing tendency of corporations to operate acrossnational boundaries#

“Small companies”

$nterprises that do not e%ceed dened limits as regardsthe number of employees& re'enue or total assets

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Problem

Threats and risks

• (igh initial in'estments

• Product di'ersication

• Less fa'ourable competiti'e structures )high dynamics

and planning uncertainty*

• +ntercultural di,erences

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