pragmatic disruption framework

It’s Time to Let Go of

the CanvasIn 2008, Business Model Generation changed business press forever. It doesn't mean that the business model canvas is a tool that you should still

be using today. What about letting go of this educational prop and do real business?

Read the full article on merkapt.com

FOCUS

Mission:

Key Benefits:-----

CORE ASSETS PRICE

PRODUCT

Pain Points:-----

CUSTOMERS

Key Features:-----

PROBLEM ADDED VALUE

A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.

What is the non-negotiable focus that drives your excellence,

differentiates you from potential competitors and sustains

your vision?

Operation-Driven Future-DrivenSolution-Driven

FOCUS

Mission:

Key Benefits:-----

CORE ASSETS PRICE

PRODUCT

Pain Points:-----

CUSTOMERS

Key Features:-----

PROBLEM ADDED VALUE


Key Benefits:-----

PRICE

Key Features:-----

ADDED VALUE

Pain Points:-----

CUSTOMERS COMPETITORS ENABLERS

Solution-Driven

• Why are customers unsatisfied right now?

• What are the future pains already appearing?

• Into what wall is the market heading?

Market dynamics, underlying metrics, breaking points…

You focus on the market problem, rely on

customer intimacy, a keen sense of

reactiveness, or tailor-made solutions to

delight and enchant customers.

PROBLEM

FOCUS

Mission:

CORE ASSETS

PRODUCT


Key Benefits:-----

PRICECOMMUNICATIONPARTNERS

Future-Driven

• How is ROI built for the customer?

• What are the tangible and intangible benefits?

• How do you get through the magic mirror?

Magic spot, storytelling, WOW effect, opposability…

You focus on a polarizing vision of the

future that feeds and accelerates how

you want to disrupt the market.

ADDED VALUE

CORE ASSETS

PRODUCT

Pain Points:-----

CUSTOMERS

Key Features:-----

PROBLEM

FOCUS

Mission:


Key Benefits:-----

PRICE

ADDED VALUE

Key Features:-----

DISTRIBUTION CORE ASSETS COST

PRODUCT

• What solution is provided?

• How do you make it real?

• How do you manage the key processes?

Super-powers, technology, know-hows, COGS efficiency…

You focus on your know-how in production or

your technological edge, to be the master of

your trade and deliver best-in class solutions.

Pain Points:-----

CUSTOMERS

PROBLEM

FOCUS

Mission:

Operation-Driven


Key Features:-----

Key Benefits:-----

Pain Points:-----

CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS

ADDED VALUEPRODUCTPROBLEM ADDED VALUE

CORE ASSETS

Solution-Driven Operation-Driven Future-Driven

• How is ROI built for the customer? • What are the tangible and intangible benefits?• How do you get through the magic mirror?

Magic spot, storytelling, WOW effect, opposability…

• Why are customers unsatisfied right now?• What are the future pains already appearing?• Into what wall is the market heading?

Market dynamics, underlying metrics, breaking points…

• What solution is provided?• How do you make it real?• How do you manage the key processes?

Super-powers, technology, know-hows, COGS efficiency…

What is the non-negotiable focus that drives your excellence, differentiates you from potential competitors, and sustains your vision?

FOCUS

Mission:

You focus on your know-how in production, or your

technological edge to be the master of your trade, and deliver

best-in class solutions.

You focus on the market problem, rely on customer intimacy, a

keen sense of reactiveness, or tailor-made solutions to delight

and enchant customers.

You focus on a polarizing vision of the future that feeds and

accelerates how you want to disrupt the market.


Key Features:-----

Key Benefits:-----

Pain Points:-----

CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS

ADDED VALUEPRODUCTPROBLEM ADDED VALUE

CORE ASSETS

FOCUS

Mission:
