PragmaticRoadmapping™

Align your product strategy with the market

When requirements offer too much detail and marketing materials offer

too little, how do you communicate your plan in a meaningful way both

inside and outside the organization? Pragmatic Roadmapping offers

techniques for developing, consolidating and communicating product

plans, ensuring your strategy recieves appropiate technical, marketing,

and financial support. Learn why roadmapping is more than projects on

a timeline. It’s a methodical process that balances financial impact with

strategic fit for all product features and marketing opportunities.

Available online or at your office.Register for just $495. Visit PragmaticMarketing.com to register

or call +800 816.7861 to conduct this training at your office.

Who should attend?

Members of the product

management, marketing and

development teams tasked with

planning product direction and

communicating product strategy.

Included templates & checklists:

• Strategy Matrix

• Project Evaluator

• Pragmatic Roadmap

• Roadmap Agreement

• External Roadmap

© 2012 Pragmatic Marketing, Inc. All text and images are owned and copyrighted.

Align Your Strategywith the Market

When there is more to do than can

be done, how do you direct where

resources should be expended?

Learn how to use a Strategy Matrix

to align and focus the organization

around the market, not just the

product. Put your products and

services in context with market

needs, evaluating which projects

provide sustaining revenues and

which provide incremental growth.

Topics Covered

n What you’re asked to do

n Market segmentation

n Strategy Matrix

Identify Projectsto Fund

Is your strategy aligned with

available resources? Are all

stakeholders in agreement?

Timelines can be impacted by

many internal and external factors,

so it is critical that all are assessed,

and appropriate action or planning

is done before communicating

the roadmap to others.

Topics Covered

n Allocation of projects

n Allocation of resources

n Prioritize strategies

n Strategic fit

n Financial impact

From StrategyMatrix to Roadmap

How much detail should be in

a roadmap? What goes into an

internal vs. external roadmap?

How can multiple product plans

be consolidated into a single

integrated view? Learn how

roadmap detail varies by audience.

See examples of roadmaps to

understand the pitfalls to avoid

and ramifications of including or

excluding certain information.

Topics Covered

n Constraints

n Roadmap Agreement

n External roadmap

IIIIII

Pragmatic Roadmapping

– Thomas MacEachern Cobham Surveillance

THE CONTENT WAS AWESOME. THE USUAL HIGH CALIBER I HAVE COME TO EXPECT.

“ Thank you for a wonderful training. Each of the three segments was enjoyable and practical. I look forward to implementing them immediately.”

“ The course was excellent and I en-joyed watching it. It helped me to re-think our projects and priorities and to get better understanding about our mission and vision.”

– Rivki Locker Senior VP, Product R&D Achieve3000

– Emil Aleksandrov SAP Labs

Visit PragmaticMarketing.com to register or call +800 816.7861 to conduct this training at your office.