PRCA Membership Profile

July 2006

Survey Overview

Designed and hosted at www.surveymonkey.com

Notice sent via e-mail to all PRCA members twice during June 2006

Survey Audience

Statewide membership total at time of survey: 442

Survey responses: 204

Response rate: 46 percent

What is your local PRCA chapter?

0

20

40

60

80

100

120Survey

Actual

Typical PRCA Member

Member for 1 to 3 years Is not Accredited Has held a chapter leadership

position Attends 7-9 chapter meetings per

year Has attended the PRCA annual state

conference

Typical PRCA Member

Has attended a non-conference PRCA professional development seminar

Primary benefit of membership is networking and social interaction

Has had a ‘very satisfactory’ experience with the organization

Typical PRCA Member

Primary practice area is media relations

Works for a nonprofit organization at the director level

Devotes 75-100 percent of total work time to PR activities

Earns an annual salary of $31,000-$40,999

Typical PRCA Member

Has practiced PR on a full-time basis for less than 5 years

Holds a bachelor’s degree

Is female, 25-29 years old

PRCA Membership Profile

Detailed Results

Years as a PRCA Member

14%

25%

19%

17%

11%

14% Less than 1 year

1 to 3

4 to 6

7 to 10

11 to 15

16 or more

Accredited Members

Yes9%

No91%

Yes

No

Held a Chapter Board Position

Yes56%

No44% Yes

No

Held a State Board Position

Yes21%

No79%

Yes

No

Chapter meetings attended per year

0

5

10

15

20

25

30

None 1 to 3 4 to 6 7 to 9 10 ormore

Attended PRCA Conference

Yes65%

No35%

Yes

No

Primary Benefit of Membership

Networking/Social Interaction 58.1 percent

Local Professional Development 31.3 percent

Statewide Professional Development 6.6 percent

Awards/Recognition 2 percent

Job Hunting .5 percent

Rate Your PRCA Experience

Very satisfactory 56.8 percent

Somewhat satisfactory 39.7 percent

Top 5 Areas of PR Practice

Media Relations

Marketing Communications

Community Relations

Communications Management

Print/Audio/Video Development

Type of Employer

Nonprofit: 27.4 percent

For Profit: 21.8 percent

Educational: 16.2 percent

Top 5 Job Titles Director: 29.4 percent

Manager: 16.2 percent

Specialist: 14.7 percent

President/CEO/Vice President: 12.7 percent

Coordinator: 9.6 percent

Work Time Devoted to PR

8%

15%

31%

46%Less than 25%

25-49 percent

50-74 percent

75-100 percent

Salary

05

101520253035404550

Less than$20,999

$21,000 to$30,999

$31,000 to$40,999

$41,000 to$50,999

$51,000 to$60,999

$61,000 to$70,999

More than$70,999

Years of Full-Time PR Practice

0

10

20

30

40

50

60

Less than 5 5 to 9 10 to 14 15 to 19 20 to 24 More than 25years

Media Tools PR Wire: 40 percent

Metro Monitor: 29.3 percent

Bacon’s: 28 percent

Business Wire: 24 percent

BurrellesLuce: 10.7 percent

Other responses: Magnolia Clipping Service, Google News, Vocus

PRWeek Subscribers

Yes10%

No90%

Yes

No

Sources other than PRWeek

Industry Publications

Wall Street Journal

PR Tactics, PR Strategist (PRSA)

PRCA newsletters, Web site and chapter meetings

Educational Level

9 survey participants are currently enrolled in a degree program

71.1 percent: bachelor’s degree

24.7 percent: master’s degree

1.5 percent: doctorate