pre factory items
TRANSCRIPT
“A STUDY OF PRODUCTS TO BRING ON GTC AND CUSTOMER
EXPECTAIONS FOR Napsstrom Software Solutions”
Project Report Submitted To University Of Pune, Pune
In Partial Fulfilment of Requirement for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION
BY
CHETAN J. BAREGAR
Under the Guidance of
Dr. Mamta Mishra
SINHGAD COLLEGE OF ENGINEERING
DEPARTMENT OF MANAGEMENT STUDIES
VADGAON (BK), PUNE-41 (MAHARASHTRA)
Dedicated
To
My Granny
Late. Smt.Sudha R. Baregar
DECLARATION
I, the undersigned, hereby declare that the Project Report entitled “A Study of
products to bring on GTC andcustomer expectations for Napsstrom Solutions”
written and submitted by me to the University of Pune, Pune in partial fulfilments for the
requirements for the award of the degree of Master of Business Administration under the
guidance of Dr. Mamta Mishra is my original work and the conclusions drawn therein are
based in the material collected by myself.6163673130
Place: Pune (Chetan J. Baregar)
Date: Friday, 07 April 2023 Research Student
CERTIFICATE
This is to certify that the Project Report entitled “A Study of products to bring
on GTC andcustomer expectations for Napsstrom Solutions” which is being
submitted herewith for the award of the degree of Master of Business Administration of
university of Pune, Pune is the result of the original research work completed by Mr
Nikhil D. Adhav under my supervision and guidance and to the best of my knowledge
and belief the work embodied in this project report has not formed earlier the basis for the
award of any degree or similar title of this or any other University or examining body.
Place: Pune (Dr. Mamta Mishra)
Date: Friday, 07 April 2023 Research Guide
Certificate of the company
=========================================================
CONTENTS
=========================================================
1. Acknowledgement
2. List of Tables
3. List of Figures
4. Chapter 1: Introduction
5. Chapter 2: Profile of the Organisation
6. Chapter 3: Research Design and Methodology
7. Chapter 4: Data presentation, Analysis and Interpretation
8. Chapter 5: Findings and Suggestions
9. Bibliography
10. Annexure
ACKNOWLEDGEMENT
I am overwhelmed while expressing my deep sense of gratitude towards al those
who helped and guided me during the course of this project.
I take this opportunity as privilege to express my deep sense of gratitude to
Professor M.N. Navale, Honourable Founder President, Dr. (Mrs.) S. M. Navale,
Secretary, Sinhgad Technical Education Society, Pune, Dr. A. S. Padalkar, Principal, Dr.
K. C. Khare, Vice Principal, Sinhgad College of Engineering. They have been source of
inspiration to me and I am indebted to them for initiating me in the field of research.
I feel immense pleasure in expressing my sincere and profound sense of gratitude
to NapsstromSoftware Solutions Mr. AmarjeetKamble (Development and Business
Head), NamrataJadhav (Development Head), Mr. Paresh Khuperkar (Deputy General
Manager-MarketOperations ), and ManasShinde (Senior Manager, New Product
Development) for their valuable inputs during the training period and constructive
criticism during the course of summer project.
I express my sincere and profound sense of gratitude to my project guide
Dr. (Mrs.) Mamta Mishra, HOD, Department of Management Studies, SCOE, Pune for
her inspiration and valuable suggestion during the course of this summer project and the
preparation of this report.
Date: ChetanJ.Baregar
Place Research Student
LIST OF TABLES
Table Number Title of the TablePage
Number
Table number 1.1 Type of Product (category)
Table number 1.2 Type of Product (on no. of sales)
Table number 1.3 Price Range v/s Demand
Table number 1.4 Price Range v/s Margin
Table number 1.5 Users v/s non-users of SNS
Table number 1.6 Popularity of SNS’s
Table number 1.7 Reasons for not using SNS
Table number 1.8 Time spent on SNS
Table number 1.9 Use of SNS on mobile
Table number 2.0 Popular features pulling people onSNS
Table number 2.1 No. of people using Online Retaling
Table number 2.2 Resons for not using Onlne retails
Table number 2.3 Category of products brought online
Table number 2.4 Frequency of online transaction
Table number 2.5
LIST OF FIGURES
Table Number Title of the TablePage
Number
Figure number 1.1 Type of Product (category)
Figure number 1.2 Type of Product (on no. of sales)
Figure number 1.3 Price Range v/s Demand
Figure number 1.4 Price Range v/s Margin
Figure number 1.5 Users v/s non-users of SNS
Figure number 1.6 Popularity of SNS’s
Figure number 1.7 Reasons for not using SNS
Figure number 1.8 Time spent on SNS
Figure number 1.9 Use of SNS on mobile
Figure number 2.0 Popular features pulling people onSNS
Figure number 2.1 No. of people using Online Retaling
Figure number 2.2 Resons for not using Onlne retails
Figure number 2.3 Category of products brought online
Figure number 2.4 Frequency of online transaction
Figure number 2.5
Figure Number Title of the FigurePage
Number
Figure number 1.1
Figure number 1.2
Figure number 1.3
Figure number 1.4
Figure number 1.5
Figure number 1.6
Figure number 1.7
LIST OF GRAPHS
Figure Number Title of the FigurePage
Number
Graph number 1.1
ABBREVATIONS
GTC Get This Count
SNS social networking site
EXECUTIVE SUMMARY
IT and Networking have been the defining forces in business environment in the last
decade of 20th century. These forces have now been amalgamated by a powerful agents
called social networking and online retailing. Now its high time to unit these powerful
agents into a single powerhouse called as social retailing. Multi-Brand retailing outlets
have mushroomed across metros and other cities. Customer convenience for a one stop
buy has been a defining reason behind the popularity of such outlets in the market.With
increasing competition and world class manufacturing ethics, a monopolistic brand
loyalty has now shifted to a oligopolistic brand loyalty.
On similar lines Napsstrom software solutions has decided to implement the same real
life solution on the web arena by launching a social retailing site where customers can
enjoy the facilities of social networking for free and engage into online buying at the
same shore. Such a shop will certainly act as a advertising platform targeting the
humungous crowd visiting the social networking sites which can be compared as the
window shoppers from malls .Advertising a product on such a site creates a completely
new horizon , a set if new opportunities, tactics, marketing skills to vow the customer to
your product. Visual marketing on such a platform is a cost effective, adhoc , innovative
alternative.
To make this solution viable, Napsstrom software solutions decided to make a pre
launch research for the market response for the plans that have been formulated to make
the social retailing site a success. The plan includes strategies to pull local shops and
brand giant to display their products online.Napsstrom wants
1: To identify the potential shops & products which can fit into their scheme of ideas.
2: On the Buyer front the company wants to identify a mix of features expected by the
social networking and online shopping customers.
This research project caters to the above mentioned points and finds out the products that
fall into the category which will benefit the seller to increase sales and the consumer buy
providing best prices offers products and also features for the SNS.