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PRE LAUNCH

INTRODUCTION

Project Brief:

This feasibility shows the launch of a new business for providing

the services and products for installing security cameras and other related accessories.

Products:

The main products of the business will be to provide security

cameras and other security accessories. The different cameras will be installed

according to the requirements of the customer. It includes day cameras, night cameras

which requires some artificial light and infrared cameras that work both at day and atnight. Other equipment includes DVR or digital Video Recorder, burglar security

systems, alarms and also access control systems.

Services:

The business will provide installation and solution of CCTV

cameras, Door phones, burglar alarm systems, access control systems and

maintenance of all the equipment that will be provided.

Opportunity:

There is a strong opportunity of making this business a success due

to the current security situation in Peshawar which is posing a great threat to both

domestic and commercial areas. Due to the lack of appropriate security, people are

getting encouraged to do small level crimes, out of which street crimes are increasing

with the greatest ratio and also breaking into private properties and offices day by

day.

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Total cost of business:

The total cost of business will be decided at the time when we get

our initial demand from the customer. Cameras or security equipment will be bought

as per demand, 50% payment will be collected from the customer at the time of order

and the rest at the end of the installation. The tools needed for installing the securitysystems are already acquired worth 5000 rupees, the cost of printing brouchers is

approximately Rs.2000, and cost of running the add on cable will be Rs. 3000 for 15

days. So total cost will be Rs.10000 initial.

Target market:

The business will is to aim mostly the Peshawar region. It will be

targeting domestic and commercial customers as they will be interested in installing

security accessories in their homes and offices.

LAUNCH STRUCTURE

Advertisement:

The add for the business will be run on Cable as we will be

targeting the local community of Hayatabad, on Cable World private channels. It will

be launched on June 14, 2010 Monday and will be on air in the commercial breaks for

15 days after every half an hour duration.

Brouchers:

Brouchers will be ready on the evening of June 12, 2010Saturday and will be distributed on Sunday in areas of Hayatabad and Town.

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Organizational Structure

Kastir Shah

Head of the

Operations

Muhammad

Amad

Head of

Marketing

Fahad Jan

Accounts

incharge

Azam Zahid

Incharge of HR