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Pre-Production forMass MediaHow to clearly express your message to multiple audiences in 30 seconds or lessPresented by Shant Joshi

Recap

1. Camera Framing- Where do you capture the MOTION?

2. Mise-en scène- What MOTION, or lack of motion, are you capturing?

3. Editing- How much of the MOTION is seen?

Camera Framing

Framing a shot is to determine how your audience sees the subject in MOTION.

This is made up of 5 major parameters: Camera Distance Centered/Decentered Framing Camera Angle Depth of Field (Perspective Relations) Camera Movement or Mobile Framing

Mise-en-Scène Translates to “placing in the scene” This refers to every thing you see in the frame of an image Perfect authorship or auteurism is to have a purpose for

every single object in frame Includes:

Setting Props Costumes and Make-Up Colours Performance

Editing

“Film is truth at 24 frames a second, and every cut is a lie.” –Jean Luc Godard

“The first cut is always the deepest” –Amnon Buchbinder

We can’t cut from theatre but we can from film. Use your cuts wisely! Make sure that you maintain a rhythm and a sense of

continuous MOTION

Successful Advertising

Expressing a single thematic element that draws in the viewer into understanding what the product represents

Apple: “Think Different” commercial https://www.youtube.com/watch?v=nmwXdGm89Tk This is not a tribute to these great people This is saying that Apple is equal to these great

people A reason to trust Apple as a consumer

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Case StudyQuick! Plan out an advertisement to shoot

tomorrow!

Brainstorming Session

Product: A black box Target Consumer: Everyone! Time allotted: 30 seconds Shots allotted: 9 shots (Make each one count!) Brainstorming Deadline: 2:20 pm. Storyboard Deadline: 2:55 pm

Let’s Think

Don’t think about what the product does, think about what it represents

What is the core theme behind the use of the product?

Why would you want to leave your couch RIGHT NOW and go purchase this product?

What is it that entices the masses to take out their hard earned money to purchase your product?

Themes

Fill this out with brainstorming ideas (Deadline: 2:10 pm)

Ideas for the Story

Fill this out with brainstorming ideas (Deadline: 2:20 pm)

Let’s Get Storyboarding

Let’s Get Storyboarding

Let’s Get Storyboarding

Let’s Get Storyboarding

Find the best drawing artist Remember our story Remember our theme Remember framing Remember mise-en-scène Deadline: 2:55 pm.

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Congratulations!You have successfully marketed a black box!