precision marketing for when you need more marketing horsepower
TRANSCRIPT
PrecisionMarketingForWhenYouNeedMoreHORSEPOWER
MichaelMediporManagingPartnerRanked#3CMO
DavidHoferManagingDirectorFormerPresident,InternationalBancard
RonaldL.BuckhammerManagingDirectorIntegratedMarketing
Leadership
Experienced
IsThisYourViewOfTheCompetition?
Whatwedo?WehelpyougetaheadwithPrecisionMarketing
Whywedoit?Tohelp fulfill yourpassionforgrowth.
Howwedoit
1234 Create Demand
5
Automate Customer Journey
Convert Leads to Customers
Produce Relevant Content
Create and Target Customer Personas
StartCatchingMoreoftheRightCustomers!
The3DDifference
Platforms totargettherightaudienceattheright time.
My3d-Targets
Timeperfectedalgorithms forPrecisionMarketingacrossbroadcast,print, socialanddigitalmulti-mediachannels.
My3d-Algorithms
3degreeZplatformforCompetitorIntelligence,SocialListeningandCustomerTargeting.
My3d-Social
Strategic
Strategy
We’ll assess your solution, identify your target goals and learn your business frontwards, backwards and upside-down until your strategy is right-side up.
Positioning
Watch your competition fade like tail-lights as you
gain recognition in the limelight.
Branding
We live and breathe what you sell to find your edge
– and run with it.
Messaging
Your key messaging is built on language that
connects on an emotional level.
Content
Your story unfolds in front of your audience, meaningfully crafted by thought leaders, wordsmiths and designers.
Blogs
From evergreen to topical to
niche, we strike the right tone
that keeps them coming
back and sharing.
Video Content
Video opens the doors to
authenticity and sharing that
could one day break the Internet.
Interactive Content
Engaging and interactive content that will increase
your customer base and leave your
competitors in the dust.
eBook & Whitepapers
What’s sexier than a well-written
eBook and white paper download to
boost micro-conversions?
Infographic Content &
Design
Meticulous research (STATS!)
displayed within a design style
that turns heads.
ContentCreation
BestPerformingContent
• Content
Interactive
BlogsandWhitepapers
Infographics
Video
JumpStart$595
Standard$995
Corporate$1,995
EnterpriseCall
• Blogs Yes1perweek
Yes2perweek
Yes4perweek
4+perWeek
• Infographic Yes1permonth
Yes1 permonth
Yes1 permonth
4+perMonth
• InteractiveeBooksorInfographicswithWebPage No Yes
1perquarterYes
1 perQuarter2+perMonth
• Video No No Yes1perquarter
2+perquarter
• Webinar No No No 1+permonth
• eBook No No No 1+permonth
ContentGeneration
PricingforeachPlanischargedonamonthlybasis.
Social
We increase your organic and paid
engagementsand lead
conversations through
Branding,content, and
Targeted exclusive offers.
WeCreateexcitement forbrandpropertiesbysharinguniquephotosandvideosofyourcustomer’s
experience.
We promote theBrand and create
a following to help build Brand
Loyalty and create further
positive sentiment.
Saveandmanageimagesandvideo
contentthatshowseverythingthat’s greatabout
yourbrandservicesandproducts.
Google +
Connectandcommunicatewithfollowers,whilepromotingyourbrand.
All channels will improve results in Search Engine Marketing for your brand and website.
Channels
Focus
ImproveBrandAwareness
ImproveNumberofFollowers
IncreasePositiveSentiment
DriveDemandandRevenue
ThroughSocialMedia
Facebook,Twitter,Instagram,Pinterest,Google+andYouTube
JumpStart$595
Standard$995
Corporate$1,995
EnterpriseCall
• ContentPostFrequency 5perday 10perday 30+perday 50+perday
• 3DFollowerBuild Yes Yes Yes Yes
• 3DSentiment+ No Yes Yes Yes
• SimultaneousAdCampaigns No 1 5 10
• SocialListening& FollowerBoost No Yes5K/Month
Yes10K/Month
Yes30K+/Month
• IndustryContent– “Broughttoyouby” No No Yes Yes
• SocialMediaAdvertising1 No No Yes Yes
• FacebookRealTimeAds No No Yes Yes
Social
1 Adexpenseisinadditiontothemonthlyfee.PricingforeachPlanischargedonamonthlybasis.
Demand Generation
We help you to build a solid sales pipeline with integrated and highly precise and measurable campaigns, customized to your unique specifications and growth objectives.
Email Campaigns
Increase your conversions
through strategic email
marketing.
SEM
Get listed in fail-safe
organic searchengine results with our white-
hat SEO services.
Social Media Marketing
Capture & nurture leads
with socialamplification.
Referral Marketing
Design your integrated referral
plan tosuccessfully &
consistently reach your targeted
Audience and get the referrals that
accelerate the sale.
Advertising
Manage your marketing
ad spend in Digital and Traditional Media to
ensure the highest level of visibility with
the optimal ROI
DemandGeneration
FunnelManagement
SocialNetworkHand-Off2
MarketingFunnel1
MarketAnalysis&ProductOffering
Messaging&Positioning
CampaignPlanning
AssetCreation
Launch
Awareness
Interest
Listen
Engage
GainTrust
SalesFunnelDriven
SocialMediaDriven
Sales
JumpStart$1,495
Standard$1,995
Corporate$2,495
EnterpriseCall
• SEO/SEM Yes Yes Yes IMC
• Google,Bing,andYahooAdvertising2
Yes Yes Yes Yes
• SocialMediaAdvertising2 No Yes Yes Yes
• FacebookRealTimeAds2 No Yes Yes Yes
• SocialMedia1 No No Yes Upto100,000mentionspermonth
• Mediabuys No No No Yes
InboundDemandGeneration
1 Findnewcustomers,trackhowyoustackupagainstyour competitorsandmanageyour brand2Requireadvertisingbudgetand15%maintenancefee(min.$500)budgetpermonth.
PricingforeachPlanischargedonamonthlybasis.
Bi-MonthlyCampaignsJumpStart
$995Standard$1,995
Corporate$3,495
EnterpriseCall
• NumberofmanagedContacts10,000
emailspermonth
20,000emailspermonth
40,000emailspermonth
50,000+emailspermonth
• Createandexecuteemailcampaigns– Bi-Monthly
Yes Yes Yes Yes
• SocialMediasupport foremailcampaigns No Yes Yes Yes
• LeadBehaviorandemail/CRMWorkflows No Yes Yes Yes
• 3DMySocial– Findcustomersandgaincompetitiveintelligenceacrosssocialchannels1
No No No Yes
• IntegratedwithCRM No No No Yes
OutboundDemandGeneration
1 Findnewcustomers,trackhowyoustackagainstyourcompetitorsandmanageyourbrand.PricingforeachPlanischargedonamonthlybasis.
Case Study of B2B High Tech Client
Q1 Q2 Q3 Q4
Impressions 1M 1.5M 2M 2M
Opportunities 525 785 1050 1050
WonBusiness 380
Opportunities
Decision
Closed/Won Business
Marketing Qualified Leads
Impressions
Case Study – ERP Sales Performance
Resultsarebasedonpreviousclienthistoryandmayvaryfromclienttoclient.Assumesa90-daysalescycle.
Case Study - Business Impact
30%IncreaseinForecast
1QROIwithin1st Quarter
3.4KNewOpportunities
2.9KCAC(CustomerAcquisition Costs)
380NewDeals
$16.2MIncreaseinFunnel
Precision Marketing Starts Here!
Thank you
3degreeZ° Marketing
Your Growth is Our Focuswww.3degreeZ.com