lessons learned booking 10k meetingsin one presentation.
Collin StewartCEO @ Predictable Revenue
10,000meetings booked over email in 2016
forniche software & services companies selling to SMBs
things i didn’t knowsecret PR formulasocial proof is key, inbound vs outbound,quality vs quantity, importance of a niche
there’s this book…
“cold email doesn’t work!” - me. (facepalm)
1 customer.and it was the same one we already had.
me, on the phone.
“probably won’t work…”
1.secret formula to Predictable Revenue is…
consistent top of funnel +
consistent process
5 to 15 customers2 months
no successtalked about features
great successtalked about customers
2.social proof is critical.
$10k - $84k MRR12 months
inbound vs.outbound
3.specialize your sales roles… don’t juggle.
$84k - $167k MRRlonger than a year
4. focus on quality first, then quantity.
Niche workbookhttp://predictablerevenue.com/niche
5.7x improvement in results by niching down.
““Our plans miscarry because they have no aim. When a man does not know what harbour he is making for, no wind is the right wind.”
- Seneca
bonusthe CEO sets the sales strategy.
things i sharedsecret PR formulasocial proof is key, inbound vs outbound,quality vs quantity,importance of a niche
steal my learningmake new mistakes
thank [email protected]@collinYVR