predicting the future of events - ffea 2014
DESCRIPTION
What will events look like in 20 years? Here are our 30 predictions.TRANSCRIPT
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Time Capsule:Events in the Next 20 Years
#FFEA 2014
@danberger
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August 2014 @danberger #FFEA
● Get out of jail cardYou are free to leave any time.
● Join the conversationTweet at me @danberger and the hashtag #FFEA.
● Steal everything!Take as many photos/notes as possible.
Audience-Presenter Agreement
Interactive Exercise
Which of these is most important to you and why?
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I am an eventgoer.
I am an event planner.
I am an event believer.
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August 2014 @danberger #FFEA
1. Identify trends that will profoundly impact our industry.
2. Hear my predictions for what events will look like in 20 years.
3. Be able to execute your own futurist exercise.
Learning Objectives
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August 2014 @danberger #FFEA
Current Trends: Industry + Technology
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Businesses spend 1% of their revenue on events and meetings.
Meetings and events account for $565 B global spend.
Hotel revenue from meetings and events is $103 B.
“A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013
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Source: “Internet Trends 2014” by KPCB
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Source: “Internet Trends 2014” by KPCB
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Source: “Internet Trends 2013” by KPCB
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August 2014 @danberger #FFEA
Futurist (n)a person who studies the future and makes predictions about it based on current trends.
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August 2014 @danberger #FFEA
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“Corporate America will be excited about meetings.”
“Attendance via virtual holograms.”
“Speakers will be certified in adult education.”“Real-time seat availability.”
“Robots. Lots of robots.”
“Events will never end.”
“There will be more events.”
“Without A/V because we will use our smartphones.”
“100% customizable online on a venue’s site.”
“Attendees will have contextual information about other attendees.”
“No check-in.”
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August 2014 @danberger #FFEA
29 Predictions for the Next 20 Years
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August 2014 @danberger #FFEA
Categories for Predictions● The Discipline of Event Planning● Marketing● Technology● Logistics● Business Model● Content● Attendees
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August 2014 @danberger #FFEA
The Discipline of Event Planning
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Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute
There will be more events.
25% of Corporate Planners expect events in 2015.
Live Nation Concert Revenue was up 29% in Q1 of 2014.
Google search for sport tickets up 32% from 2 years ago.
Oh, and the middle class will grow from 2B to 5B by 2030.
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The number of event planners will continue to rise significantly.
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Event planners will be more strategic than ever.
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Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
TechnologyTech
nolog
y
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges, Check-in, etc
Email Marketing
Speaker Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The Meeting Planning Process Pyramid
LearningZone
(c) Social Tables, 2014
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Event planning will be a more respected and common field.
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“Meeting design” and “meeting consolidation” will be commonplace terms.
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LearningZone
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August 2014 @danberger #FFEA
Event Marketing
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Events will be a part of a full-365 marketing plan.
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Sponsorships will be integrated into the experience.
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LearningZone
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“Internet Trends 2014” by KPCB
True ROI will be achievable.
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August 2014 @danberger #FFEA
Event Technology
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Meeting planning as we know it will be automated.
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LearningZone
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Virtual audiences will be a basic component of events.
1990s 2010s
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Event planning software will be free and integrated.
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August 2014 @danberger #FFEA
Fits your workflow
Cloud-based (SaaS)
Open
Device-agnostic
Technology Scorecard
LearningZone
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Custom event apps willno longer exists.
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Group business will be booked mostly online.
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August 2014 @danberger #FFEA
Event Logistics
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Event space will be more commoditized than ever.
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LearningZone
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Everything you will need will be available on-demand.
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Event security will face some of its biggest challenges.
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August 2014 @danberger #FFEA
Event Business Model
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There will be a subscription model for events.
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LearningZone
(c) Zoura
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There will be no cash at events.
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Events will be crowdfunded.
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Free and illegal events will put our profession at risk.
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August 2014 @danberger #FFEA
Event Content
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Education will be the key component at meetings.
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Content will be crowdsourced.
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Events will be an artist’s dominant source of income.
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August 2014 @danberger #FFEA
Event Attendees
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Events will be smaller and more intimate.
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LearningZone
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Discovery will be seamless and perfect.
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People will pay more money to experience not attend.
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Announcing
How can sponsors help announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding?
Attracting
Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event?
Anticipating
Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event?
Entering
What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately?
Experiencing
Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc.
Engaging
How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged?
Exiting
How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc.
Extending
How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc.
LearningZone
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Audiences will be a thing of the past.
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Source: eMarketer, April 2014
Face-to-face interactions will be even more coveted.
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Events will be more important than ever.
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August 2014 @danberger #FFEA
Interactive Exercise:
Question: Which do you believe the most/least?Time: 3 minutesGroup: Pairs
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YOUR FACE HERE
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August 2014 @danberger #FFEA
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Happy 20th Anniversary, FFEA!
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August 2014 @danberger #FFEA
● Slides availablehttp://www.slideshare.net/socialtablesor give me a biz card.
● Contact [email protected]@danberger(917) 359-7757
Questions + Connections