predicting the ipad report

8/6/2019 Predicting the iPad Report

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Predicting the iPad

17 Predictions about iPad A Report and Presentation byKisky Netmedia2nd June 2010

Author: Katie Lips for Kisky NetmediaLicensed under a Creative Commons Attribution Share Alike license.Page 1 of 20 | June 2nd 2010
http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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Predicting th e iPadI was asked to give a talk about iPad at an event at the Contemporary Urban Centre in Liverpoolon 2nd June. Whilst were working hard on making Little World Gifts even more gorgeous on iPadthan it is on iPhone it isnt nished yet and so Id felt that Id like a fraud just talking about howcool iPad is for anyone creating awesome content. So I attempted to pull together a few iPadpredictions, to add a little more value to event, to at least get people thinking about where all ofthis is going. Theres plenty out there on the blogs, and at other great events, but I wanted to heardifferent perspectives from outside the mobile industry. What does a content producer think?What are the ideas from the retail sector? How will this change organisations, museums andgalleries, the arts and education?

One contribution that caught my eye is this:

iPad is the real legacy of the One Laptop Per Child project. Designed for the developing world, OLPCunwittingly unlocked the demand for low-power netbooks, culminating in iPad; what began as 'the

people's computer' gave us the 'hipster's clipboard'. - Imran Ali

So this paper is the result of a short period of research, of canvassing my friends for their opinion,of gathering the odd iPad related tweet, and bringing it together as a list of iPad predictions. Youllhave heard some, but hopefully not all, before. Here goes...

But rst, lets get over the Device Rev iews!

Yeah its small, lightweight, portable with great connectivity and a range of apps. Its also easy touse and looks good; of course. And for a decent yet succinct hardware review go here . Size,speed, connectivity, apps and battery life are all covered.

If youre talking device features however, you really are missing the point. As does this other iPadas a device review in the Telegraph 1 . But were not here because Apple brought out a newdevice. As with Previous Apple innovations (from their pushing of the Wi Standard, to deliveringa simple way to (shock horror) buy music, to creating a new mobile ecosystem, its not just aboutthe device.

The iPad conversation is not like a conversation about an even smaller iPod, or a slightly lighteriPhone with a better camera, no, this is the start of a conversation about how yet again Apple willchange how we use technology, what we do with it, and as a result will change how we behave.

And talking about dramatic shifts in behavior, onto the rst prediction on the list. Lets get to therst one on the list. Guys, youre all gonna have to join us girls and get yourselves a handbag 2!


1 http://www.telegraph.co.uk/technology/apple/7087088/Apple-iPad-review.html

2 http://www.gottabemobile.com/2010/05/04/are-ipad-man-purses-manly-enough
http://www.telegraph.co.uk/technology/apple/7087088/Apple-iPad-review.htmlhttp://industry.bnet.com/technology/10006718/apple-ipad-review-entrepreneur-road-warrior-approved/http://www.gottabemobile.com/2010/05/04/are-ipad-man-purses-manly-enoughhttp://www.gottabemobile.com/2010/05/04/are-ipad-man-purses-manly-enoughhttp://www.telegraph.co.uk/technology/apple/7087088/Apple-iPad-review.htmlhttp://www.telegraph.co.uk/technology/apple/7087088/Apple-iPad-review.htmlhttp://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenseshttp://industry.bnet.com/technology/10006718/apple-ipad-review-entrepreneur-road-warrior-approved/http://industry.bnet.com/technology/10006718/apple-ipad-review-entrepreneur-road-warrior-approved/


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1. iPad will end thefascination with small.This is not just about men carrying bags. If the iPad makes it as an uber popular devicewe re going to see an end with the fascination with small. No longer must mobilecomputers t in your pocket . We ll see more tablets, more devices that aren t afraid to bethe size they need to be to to what they need to do.

Why?iPad may prove that no longer must mobile computers t in your pocket. We ll see moretablets, more netbooks, more hybrid devices that aren t afraid to be the size they need tobe to to what they need to do. Instead of making everything smaller, I predict other devicemanufacturers will experiment with larger devices, larger screens, devices that aren t

afraid not to t in a pocket.



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2. iPads will replacebusiness laptops.Entrepreneurs already have one. Everyone at SXSWi (2011) will haveone. Tech and Creative Business types will get one within 12months. Others will take a little longer to convince the IT department,but it will happen. Members of the European Parliament are alreadythere!

Why? A common complaint with company-issued laptops is that theyre incredibly locked-down andrestricted, owing to the IT departments concerns about spyware, viruses and similar. However,the iPad operates in a completely different way from the standard computer - its closedecosystem and app approval process mean that viruses are non-existent and even novice userscan be left free to install software without worrying about it causing damage.

The availability of a standard business software suite in the form of iWork means that those whoneed access to basic word processing and spreadsheets, but arent necessarily hugely techliterate, can use these without the maintenance, updates and complications that come with amore traditional laptop. Indeed, its been suggested that Members of European Parliament couldall be equipped with iPads in order to allow them to stay better connected while away from theofce. Although UKIP MEP Marta Andreasen suggested that this was inappropriate given that

many of the older MEPs don't even know how to use the internet properly 3,

it actually seems like the simplicity and closed nature of the iPad make it a far more appropriatedevice for non-tech savvy business users than traditional laptops.


3 http://www.theregister.co.uk/2010/05/25/meps_to_get_ipads/
http://www.theregister.co.uk/2010/05/25/meps_to_get_ipads/http://www.theregister.co.uk/2010/05/25/meps_to_get_ipads/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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3. iPad will force a declinein single use devices.Its a chameleon. Now its textbook. Now its a TV. Now its a photoframe. Now its a Newspaper. Now its a film. Now its a novel. Nowits a till. Now its a music sequencer.

Why?iPad is whatever you want it to be (iPads will be used to run single apps) turning them into singlepurpose devices. We will soon stop thinking of the iPad as slate or tablet in favor of referring toits current use. Whilst some feel that iPad just isnt necessary, or is at least unjustied as apurchase because they already have many devices that do all those things; that perfectlyexplains why its appeal is so brad. Don McAllister explains:

iPad offers better value proposition than dedicated devices although in some instances (for exampleKindles battery life and clarity in bright sunlight) dedicated devices offer some advantages. The

beauty of iPad is that it's a blank slate and has unlimited potential.

Small retail businesses can easily use an iPad plus a specialist app in place of a single-purposepoint of sale computer or till. The aforementioned Square is a good example of how the iPad canbe used simply as a cash register, although companies such as Lecere are creating far morespecialised point of sale software for use in restaurants and similar. Such POS systems typicallycost over $20,000 to set up, compared to a cost of around $2000 for the iPad software 4.

"I think if Apple could develop a lite version of Garage Bandthen it'd be an amazing musical notepad for guitar players. You could take it to a practice room, you could take it on holiday with you


4 http://www.tuaw.com/2010/04/27/company-to-begin-testing-resturant-ipad-pos-system/
http://www.tuaw.com/2010/04/27/company-to-begin-testing-resturant-ipad-pos-system/http://www.tuaw.com/2010/04/27/company-to-begin-testing-resturant-ipad-pos-system/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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and wherever you are you've got a fully featured recording suite." - Chris Vinnicombe, editor of Guitar Magazine

Instead of spending thousands of dollars on a devices like the Lemur [multitouch surface for controlling audio, video and lighting software during live performance], musicians and DJs will be able

achieve a similar experience with a $499 iPad running third-party audio controller software. -Canadian musician Clayton Worbeck

Why buy three or four devices when iPad can become any number of them? (And no we haventthought of them all yet!)

4. iPad is new computing:

not just casual but social.You will pass it around and share it. You will use it whilst sat on thecouch. You will use it in the kitchen. You will use it with otherdevices.

Why?Netbooks are pitched as the computers for casual users: ideal for checking Facebook whilewatching television, and maybe writing the occasional document. However, netbooks are basedon an outmoded paradigm originating from a time when everyone who used a computer used itprimarily for content creation. Desktop publishing or graphic design required a mouse, a

keyboard, and a lesystem.Now though, the majority of consumers use their computers for content consumption - readingwebsites, watching lm clips, possibly playing games. So by abandoning the way weveaccepted computers should be, Apple has been able to create a device in the same price bracketas many netbooks, but rather than simply being a cut down desktop offers advantages that areonly possible with a complete rethink.

This rethink is about where and how you use a computer, and what for. It throws open the notionof a computer being super precious, locked up, device on which your space is secret.

I can see iPads being used as both shared devices - Kitchen iPad, Living room iPad as well as personal devices. Everyone in the family with their own personal device congured with their services -

email, feed reader, etc. - Don McAllister

Whilst iPad has the ability to morph seamlessly from one mode of use to another (making itcasual), it also breaks the mould of the personal computer, and stops being quite so personal.Instead it is possible that many family members might use it in the home, and that manycolleagues may make use of the same device in the workplace. The iPad then enables socialcomputing. Rather than social networking whereby many people get together whilst apart, socialcomputing enabled by iPad will see people participating in computing activities together whentheyre in the same place. Scrabble is a great example that allows several players to all play thesame game on multiple iPads.



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5. TV will become bothmore solitary and moresocial.Well be watching the box less with the family and snacking on ourown choice of TV via our iPads. Whilst this takes us away fromshared experiences in the living room, we will share more TVexperiences more with our friends elsewhere.

Why?iPads form factor lends itself more to informal watching on your laptop than a laptop computerwith keyboard. Will become the rst personal TV device, perhaps moving television from beinga social, communal experience in the living room to being more solitary. This is likely to beexacerbated by the fact that the iPad offers more personal choice of programming than traditionaltelevision, through on demand movie rentals via the Netix app or iTunes itself to makingwatching TV on demand services that have previously been consumed via a laptop such as BBCiPlayer more comfortable to use.

Further, the ease of getting legal lm content onto the iPad via services like iTunes may mean adecrease in piracy via peer-to-peer services. Its a much simpler and more enjoyable experienceto download a lm on the iPad itself via a legal service than to use a P2P service on anotherdevice, convert it to an iPad compatible format and move it to iPad via a 3rd party service like

Dropbox. While computing freedom advocates may see this as a bad thing, it shows the benetsthat Apples style of curated computing can have for content businesses, allowing easiermonetisation as the App Store did for software.

Importantly the iPad has an appeal as a device which can add to your terrestrial TV experienceover and above other devices:

I can imagine vegging in front of terrestrial tv (ambient) doing a bit of art research or watchingustream at the same time! - Mike Stubbs, CEO at FACT Foundation for Art and Creative Technology.

iPads portability lends itself to use while watching television (for example online conversationsabout what youre watching), but its size allows these interactions to take place in a morecomfortable and meaningful way than on a phone.

My personal opinion is that Apple is set to revolutionise TV for us all. iPad could soon bedelivering what we want, when we want it, and that we are just at the start of a revolution in theconsumption and distribution of TV and broadcast content.



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6. iPad will let us all feelits ok just to consume.iPad will prove itself to be about consumption. Not creation.

Why?99% of activity online is consumption and not creation. Whilst home and personal computers

were created to enable us to create, its been pretty clear that recently weve been consuming.iPad recognises that and embraces it. Of course, youll be creating too, but the consumption bit isgoing to be really really good. iPad will help many of us to stop feeling guilty that we have work todo and will help us to kick back, buy and enjoy some content that someone else worked hard tocreate.

iPad makes using a computer less of a "commitment" - taking the computer out of computing and making bits palpably and tantalisingly tangible. - Imran Ali



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7. iPad will be a greatGaming platform.More people will buy more games. Casual gamers will try new typesof games. Non traditional games will become even more popularthan they were on iPhone.Why?In the same way the iPhone turned many people into casual gamers by putting easy access tolots of titles in their pocket, the iPad is likely to create more gamers by bringing a gaming deviceinto the lives of people who would never think of buying an Xbox - by stealth. Alexandra Petersof Firemint, who developed the hugely popular Flight Control on iPhone, says:

The App Store ecosystem and in particular the existing billing relationship with customers is a massive advantage for iPad. Buying any content from iTunes is an incredibly smooth discovery and purchasing process. Apple tightly controls both the software and hardware experience to the extent where you don't think about them as separate aspects of the one device, and that will be very difcult

to rival in a device where the hardware and software have been developed separately.

Simply, for people who arent hardcore gamers and are unlikely to go to a specialist gamesretailers, or go through the somewhat convoluted process of setting up their credit card and wion a console the Nintendo Wii, the iPad is the simplest gaming experience.

People are likely to be more comfortable using the iPad at home sat on the sofa than they wouldan iPhone, meaning the touch and accelerometer input mechanisms that have made the iPhone

itself such a popular gaming device can be used to their fullest to create console-quality games,as opposed to the casual games that have proven popular on the iPhone.

The iPads form factor and touch interface allows for gaming experiences that arent possible onother devices. For example, consoles have long attempted to recreate a board game experienceon screen, but the fact that users can gather around the iPad laid at on a table or pass it fromperson to person makes this a much more natural experience. The fact that games can be runacross multiple iDevices simultaneously also allows for exciting new multiplayer experiences -imagine racing games with each player using a separate iPad. The Scrabble iPad app lets playersuse their iPhone as a letter tray with the while the rest of the game takes place on the iPad itself.Its easy to imagine the myriad other gaming opportunities around various device combinations.



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8. iPad will be good forthe music industry.iPad is suddenly grabbing the music industry's attention. Could it bea new digital savior?

Why?While the iPad may not be an ideal music listening device in the way that the iPod and iPhone are,it opens up new opportunities for music in other ways - for example, one of the most popularapps at the iPads release was Tap Tap Radiation, a Guitar Hero-like game featuring music fromacts like Lady Gaga and Pink. Darren Hemmings, Digital Marketing Manager for renowned musicdistributor and publisher PIAS says:

For me, the iPad has potential to introduce further opportunities around music as a product ingredient, in much the same manner as the iPhone before it. With iPhone apps, music content

owners were able to either licence their work or create new offerings involving them, thereby openingup another potentially very protable revenue stream. Thanks to the iPads larger interface we are

already seeing a surge of interest in it as a DJ and music manipulation tool, and provided such appscan be monetised in the same way - content owners will benet from another means to draw

revenue from works they control.

Despite reservations about the iPad as a day-to-day listening device, Darren also says:

However one thing I think the iPad could yet deliver on is a more complete music experience, fusingextensive metadata, liner notes, artwork, biographies and more with the music itself to not just revivethat feeling older music fans have of sitting with an LP in their hands, admiring art and reading lyrics

etc, but also going beyond that to connect works by producer, engineer and other factors in a manner never possible before.

Through making digital music a more desirable product than the devalued stand-alone MP3, the

music industry may be able to increase its revenues and bring the idea of ownership to digitalproduct in a way that is normally only applicable to games.



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10. iPad will cha nge thedelivery of h ealthcare.Well see iPads where we see people doing a lot of standing up,where we see people delivering front line services in mobilesituations, and that includes healthcare.

Why?Every doctor and nurse needs an iPad - says John Doerr of iFund.

According to VentureBeat: Representatives from Apple have visited executives for Los AngelesCedars-Sinai Medical Center three or four times to talk about the Apple tablets potential for medical

professionals at Cedars-Sinai.

I think [the iPad is big news for healthcare providers and patients]. Despite its lack of a camera, the iPad will push healthcare away from the medical ofce and away from the desktop. Ted Eytan,

Kaiser Permanente (US health insurance co) 5

There are already iPhone apps that are used in medical contexts - Airstrip 6 monitors patients vitalsigns and noties doctors if there is something they should be aware of. This shows an appetitefor the innovation and ease of use that Apple devices provide, with the larger screen allowing it tobe used as an always-up-to-date electronic health care records system instead of paper-basednotes 7.

That said, there are concerns about the durability and the devices water-resistance (it needs tobe disinfected!) compared to purpose-made healthcare computers, but with Apples apparentkeenness to get in on this market who knows what may come.

Whilst those in the UK will recognise that the NHS or other publicly funde d service may be slow toadopt a proprietary technology platform, the NHS is generally known as innovative in its adoptionand promotion of new technology 8.


5 http://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/

6 http://www.airstriptech.com/

7 http://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.php )

8 http:/ /www.nic.nhs.uk/
http://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.phphttp://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/http://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.phphttp://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.phphttp://www.airstriptech.com/http://www.airstriptech.com/http://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/http://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenseshttp://www.cedars-sinai.edu/http://www.cedars-sinai.edu/


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11. iPad will revolutionise Teaching and Learning.

iPads will be in a classroom near you soon. Whatever yourelearning. Whatever youre teaching.Seton Hill University in Pennsylvania is giving iPads to its 2100 students and 300 staff starting this

Autumn. Mary Ann Gawelek, vice president of academic affairs at the university said:

Those big, heavy textbooks that kids go around with in their backpacks are going to be a thing of the past. We think its leading to something thats going to provide a better learning environment for all of

our students. Were hoping that faculty will be able to use more of a variety of textbooks becausetextbooks will be a little bit less expensive. 9

Low cost and exibility of the iPad must make a serious impression on the education marketplace -even at the basic level of removing the need for text books. Still lots to see in this space now the

devices are available - Don McAllister

While simply moving from printed to digital textbooks is useful in itself, the real advantage of theiPad is the new types of teacher-learner interaction it allows for in the classroom.

Mary Wallace is Head of Product Management Software at Promethean the leading educationaltechnology provider. Mary describes the iPads immediacy as a key agent in how it will affectclassroom interactions:

We should not look at the iPad for the product itself, but for what it represents; an enabler, an aggregator, a way of passing ideas and data around. Peoples expectations of interacting with devices

are different now than what they were 3 or 4 years ago. Instead of several large hunks of plastic and wires on a table, which you probably have to share, people now expect and enjoy a small,

personal device in their pocket which is promiscuous it welcomes everything.

When I see people using the iPad I see them holding it close to their body almost like a small puppy or a child. Will this change the way that tasks and ideas are worked through? I dont know, but the notion dominant in UK education of personalisation is shooting off now in some challenging and

unmapped directions.

The education sector has attempted to harness technology in innovative ways - using the web as

a new education delivery mechanism, harnessing web technologies to create new learningsoftware. Education however has not benetted from mobile computing (particularly), thepersonal computer it seems was not the right device for the classroom - constrained by lockeddown operating systems and restricted connectivity. The iPad however represents somethingnew for the education sector, and something very appealing for the education technology sector.

Alan Carpenter, Director of Creative and Consultancy Services at Lightbox Education talks usthrough it: For me iPad is the rst device to enter the market that has a real chance of being the truly rst game-changer and replacement to the currently undisputed master thats stood the test of time in a learning

context the pen.


9 http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/
http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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12. iPad... Coming to acar showroom near you.Even if you are not planning on buying an iPad, chances are youllbe getting your hands on one anyway. Whether you like it or not.iPad will be huge for retail.

Why? Already we have seen how the iPad may change shopping in the real world - last week Mercedes-Benz Financial, which provides loans and leases, equipped 40 of its car dealerships with an iPadloaded with its MB Advantage application. Dealers can use the application to see the latestdiscounts and begin the credit application process rather than dragging customers away from thecar theyve fallen in love with and into an ofce. Its easy to imagine how many othershowroom-style retailers could adopt a similar strategy, with roving salespeople able to acceptpayments and take customer details on the move 11.

Indeed, it wouldnt be surprising if very soon, Apple stores themselves start to make more use ofthe iPad as a point of sales device rather than the Fujitsu handsets used at the moment.


11 http://blogs.wsj.com/drivers-seat/2010/05/26/mercedes-uses-ipads-to-speed-deals-end-cubicle-culture/
http://blogs.wsj.com/drivers-seat/2010/05/26/mercedes-uses-ipads-to-speed-deals-end-cubicle-culture/http://blogs.wsj.com/drivers-seat/2010/05/26/mercedes-uses-ipads-to-speed-deals-end-cubicle-culture/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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Square 12 allows merchants and individuals to take payments via the iPad and iPhone. It comeswith a credit card swiper peripheral that lets any store or business person take credit cardpayments. While this is something of a slightly gimmicky utility on iPhone, the iPad version can beused in place of a custom-built point of sale device. The larger screen allows customers to signfor purchases with their nger, plus the app generates email or SMS receipts, calculates sales tax,and comes with an online accounting dashboard to keep track of sales. The potential for iPad inthe retail sector is huge... and very exciting.

13. iPad... Coming to amuseum near you.Youll be handed an iPad when you walk into a museum. You will beable to access far more information about what youre experiencing,your museum journey will be far richer, and more personalised.

Why?For many years museums have attempted to redene their role as the guardians of historical culture , using the latest technologies to become facilitators of participation . The web has been adriving force, radically changing how museums interact with audiences, locally and globally.Whilst the web has been exploited voraciously by museums as a way to offer information andeducation, the goal of creating a truly participatory environment is yet to be achieved. There is adisconnect between web based environments and the physical space of the museum. Mobiletechnologies have sparked enormous interest amongst progressive museum designers as a wayto engage audiences but as yet there have been few mobile projects which have made asignicant impact.

This has been due to the historical difculty of creating bespoke mobile technology servicesimposed by the incumbent mobile operators and handset manufacturers. iPhone can fill a void here,but iPad can do even better. Were all used to using an audio tour as we walk around an exhibition butan iPad can offer so much more. We predict therell be specific apps for curating your own tours, forcompiling your favourite works of art your own gallery. Therell be a shift how the relationshipsbetween gallery and museums and audiences are played out, therell be new ways museums canmonetize content and experiences, new ways for us all to get involved in creating not just our ownexperience of a museum, but everyone elses too.

Author: K atie Lips for Kisky NetmediaLicensed under a Creative Commons Attribution Share Alike license.Page 16 of 20 | June 2nd 2010

12 https://squareup.com /
https://squareup.com/https://squareup.com/https://squareup.com/http://creativecommons.org/about/licenseshttp://creativecommons.org/about/licenses


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14. iPad will make Designmore important.iPad will make us more discerning about what we consume. Anddesign will become more important than it is on the web right now.

Why?iPad apps already available in the app Store are really exciting if they use the space, and thetouch sensitive input well. Theyre essentially bigger and better. And more valuable.

Were predicting that people will pay more for better apps with better content. We will favorpublishers who woo us with gorgeous looking stuff. And whilst we may be content with amateur

content online, theres something mysterious about the iPad device that means but well pay topdollar for content that makes our iPad look as well as feel amazing.



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15. iPad will us makehappy to pay more.We will pay more for better experiences. As we get more used tobetter, higher quality apps and content on iPad, we will expect otherplatforms to look and feel that good, and we may even get tired ofthe advert laden internet as we know it. And on iPad, even the adswill be better.

Why?App developers, content publishers who put more effort in will do better. iPad will play apart in creating a divide between the ad supported blogs and web sites and the content wewill come to trust and pay for on iPad. For many this represents something to fear although

for others it offers a fabulous opportunity - to prot from delivering high quality content andservices.Author: Katie Lips for Kisky NetmediaLicensed under a Creative Commons Attribution Share Alike license.Page 18 of 20 | June 2nd 2010


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If iPad can make digital content more valuable it could rejuvenate many industries as itdoes so. As it does that it also creates new opportunities for developers and publishers. Ifcould take the focus away from free and put the spotlight on quality .

As we become happy to pay small amounts for high quality content and services, we ll

expect everything else to be high quality too - even the ads. And that s where iAds comesin. iAds (by Apple) means that the end user experience lives up to the hype across bothcontent and ads, and it means developers of those high quality apps will earn furtherrevenue from getting involved in the iPad platform.

16. iPad couldrevolutionise TV.It wont be TV as we know it, but is Apple really up to somethingelse with iPad?

Why?The ad platform is already underway with iAds - which are interactive & video ads in HTML 5.Ready for mobile, ready for iPhone, now iPad, next TV? Whilst some whove eyed up the IPTVspace have failed (Joost.com), there are successes (Hulu.com), and now with Google announcingGoogle TV - is everything still to play for?

17. iPad will favor fewer,

but better developers.Less apps. Better apps. A better deal for quality developers.Why?The App Store is full... of 180,000 apps and counting. A ridiculous amount of choice, or anoverloaded amount of unnecessary, low quality, failed attempts to make a fast buck. As the goldrush of iPhone apps has proven to be a rather empty promise, developers with real talent arestepping up to the plate. The App Store, the iPhone and iPad platforms should not be seen as away to turn old gold; into new money - porting old apps and games from old paradigms will notwork here. Instead we need to see new games, new content, new utilities that utilise the iPads

form factor and features, make the most of it, and add to it. We cant imagine what the killer appswill be yet. We think therell be a lot of cool uses of iPad, but itll take talent to realise them.



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CreditsPredicting iPad has been written by Katie Lips at Kisky Netmedia. Katies a mobile strategist andadvisor to brands, agencies, and new platers in the mobile space. Katie is also Founder at LittleWorld Gifts, a startup focussed on revolutionizing virtual goods - on mobile platforms.

Thanks to Jonathan Deamer at Kisky Netmedia for collating the research, and writing a good partof this paper. Thanks also to all who participated by sending me predictions, suggestions,comments, hopes and fears. They are:

Thanks to: Imran Ali, Alan Carpenter at Lightbox Education, Jonathan Deamer at Kisky Netmedia,Filmmaker Deena Denaro, Andy Goodwin at Liverpool John Moores University, Darren Hemmingsat PIAS UK, Helen Keegan at Mobile Monday London, Don McAllister at Screencasts Online,Thibaut Roufneau at Wireless Industry Partnership, Paul Stringer at Little World Gifts, MikeStubbs at FACT, Mary Wallace at Promethean for contributing.

Image CreditsiPad http:// www.apple.com Giant iPad http://w ww.madeinhollywood.ie/blog/apple-ipad-followin g-our-trend/ South by Sou thwest http://news.cnet.com/8301-13772_3-20000406-52.htmlDesign http://www.phaido n.com/phaidondesignclassicsPay more http://www.tgdaily.com/francis-sideco/4 8367-shock-apple-over-inates-ipad-price-tag Museum http://giz modo.com/5511678/apple-ipad-reviewCars http://w ww.insideline.com/mercedes-benz/ Pile o f books http://www.ickr.com/photos/callu mscott2/280532292/sizes/o/ House La st Supper http://davincithegenius.ning.com/pro les/blogs/more-hit-series-last-supperDiscerning http://commons.wikimedia.org/wiki/File : _ .jpgSwiss A rmy Pocket Knife http://www.slipperybrick.com/ 2006/10/giant-swiss-army-knife/ Watching TV http://c ache.gawkerassets.com/assets/images/13242/2010/04/ watching_tv.jpg Social Com puting http://www.ickr.com/photos/kevlar/4489078674/ Clas sroom http://www.wiza rds-keep.com/ 3D TV http://www.thevine.com.au

Steve Jobs on the iPads Origin: http://video.allthingsd.com /

Author: Katie Lips for Kisky NetmediaLicensed under a Creative Commons Attribution Share Alike license.
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