predictive analytics: extracting big value from big data

- 1 -©2016 RapidMiner, Inc. All rights reserved.©2016 RapidMiner, Inc. All rights reserved.

Ralf Klinkenberg & Cindy Dustin

IntroducingPredictive Analytics Reimagined

with

©2016 RapidMiner, Inc. All rights reserved. - 2 -©2016 RapidMiner, Inc. All rights reserved. - 2 -

Today’s Agenda

• Brief Company Overview• High-value Use Cases• Accelerating the Predictive Analytics Lifecycle• Today’s use case: Churn Prevention• Live Demo• Q & A

©2016 RapidMiner, Inc. All rights reserved. - 3 -

RapidMiner is #1 OPEN SOURCE

Leader 2016, 2015 & 2014

Gartner Magic Quadrant for Advanced Analytics Platforms

Strong Performer 2015

Forrester Wave on Big Data Predictive Analytics

Innovation Winner 2015

Wisdom of Crowds for Advanced & Predictive Analytics,

Big Data Analytics &End-User Data Preparation

#1 Open-Source Platform

2015, 2014, 2013

Data Mining & Analytics Software Poll

Modern Platform toTurn Data into a Strategic Asset


Avoid RisksRisk Analytics

Unify internal and external data to holistically identify, analyze risk,

eliminate false positives & reduce the uncertainty of

outcomes, liabilities or losses

• Credit Scoring• Insurance Underwriting• Capital Planning • Stress Testing• Fraud Detection • Anti-Money Laundering• Rogue Trading• Cyber Security• Compliance

Increase EfficiencyOperations Analytics

Combine and analyze huge volumes of data in a fraction of

the time to identify potential anomalies or service

opportunities

• Supply Chain Optimization• Manufacturing Operations• Asset Performance & Utilization• Process Engineering• Capacity Planning• Call Center Operations• Retail Store Operations• Predictive Maintenance• IT Operations

HIGH VALUE Use Cases

Drive RevenueMarketing / Customer Analytics

Leverage the explosion of digital data to create true 360-degree

customer views & highly effective, personalized

interactions

• Customer Acquisition• Cross-sell/Upsell• Offer Optimization• Retention & Loyalty• Winback• Channel / Mix Optimization• Web Analytics• Pricing Optimization• Sports Analytics


RapidMiner is UNIQUE

Open-Source Innovation

Cutting-edge data science platform designed for

the Big Data era


Frictionless Operationalization

Prescriptive analyticscloses the loop between

insight & action

Lightning-FastData Science

Seamless orchestration accelerates predictive

analytics lifecycle

Self-Service Predictive Analytics

Effortless & guided design democratizes data science

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Speeds COMPLETE Predictive Analytics Lifecycle

PREP DATAQuickly connect, blend

and transform ALL data for BI &

Predictive Analytics

MODEL & VALIDATERapidly Prototype and immediately validate

predictive models

OPERATIONALIZEEmbed models directly

within business processes and data

visualization applications

ANY DATA SOURCE, ANY FORMAT AT ANY SCALE

ALL BUSINESS PROCESSES & DATA

VISUALIZATIONAPPLICATIONS


Today’s CHURN PREVENTION Use Case

• Here is what we are going to cover:– Visual Design Process– Data Import & Prep– Wisdom of the Crowds– Model Building– Honest Validation– Operationaliztion

Marketing Automation and CRM

• Now let’s build the process !!

A Modern Platform toTurn Data into a Strategic Asset

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Q & A

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predictive analytics: extracting big value from big data

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