Predictive Analytics Innovation

Gain greater insight with Predictive Analytics

April 18 & 19, 2013Sheraton Hong Kong Hotel & Towers

Confirmed Speakers

Confirmed Speakers• Senior Director, Marketing Analytics, Expedia• Head of Operational Risk, Citigroup

• Global Director of eCommerce, Kimberly-Clark• Head of Customer Intelligence, Prudential Asia• Head of Market Data, Deutsche Securities• Project Manager, Sun Life Finance• Chief Risk Officer, Home Credit• Manager, Pricing & Retail Revenue, Walt Disney• Head of Special Enterprise Risks, SEO Group• Senior Vise President, HSBC• Chief Risk Officer, Haitong International Securities

• Executive Director, China Consumer Sector Equity Research, Daiwa Captial Markets

• AVP, Market Valuation and Risk Management, Merrill Lynch

• Chief Risk Officer, Asia Pacific, Natixis• Director, CRM. Touchmedia• Director, Strategic Planning & Brand Development,

Infiniti Motor• Head of Risk Analytics, MSCI• Founder, Secret Ingredient

• Head of BI & Analytics, Home Credit Bank

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

Past Delegates include

• Director, Analytics, Ask.com

• Director, Insight, Red Bull

• Vice President, Google

• Senior Director, Starbucks

• Director, Analytics, Coca-Cola

• Director, Insight, EA Electronic Arts

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The Predictive Analytics Innovation Summit brings together thought-leaders from the industry for an event acclaimed for its interactive sessions and high-level speakers.As many organizations are now working with unmanageably large data sets, the importance of using and maintaining an analytics platform which can cope with this scale of information is essential. This presents both a challenge and opportunity as organizations must identify patterns and gain actionable results in order to gain a crucial advantage over competitors. Illustrated

intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit offers solutions and insight from the leaders operating in the Predictive Analytics space. Predictive Analytics Innovation will help your business understand & utilize data-driven strategies and discover what disciplines will change because of the advent of data. With a vast amount of data now available, modern businesses are faced with the challenge of storage, management, analysis, visualization, security and disruptive tools & technologies.

About The Summit

Speaker Information

Alex is currently the Director of Customer Intelligence Analytics at Prudential Regional Office in Hong Kong.  He specializes in transforming insights into revenue, with extensive experience in customer segmentation and prof i l ing , propens i ty model l ing , t r igger event development, and next best offer to deliver the right solutions to customers at the right time and through the most effective communication channel. He has worked in a variety of industries including financial services, digital marketing, and advertising in multi national firms such as JPmorgan Chase, Citibank, and Ogilvy Mather. He is passionate about data and the hidden treasure behind it.

Alex ZhangHead of Customer IntelligencePrudential Corporation Asia

Maximize Your Marketing ROI by Wining Your "Swing" Customers

Not all customers are created equal.  So who should we spend most of our precious resource or attention on?  The prevailing strategy is that those high value or VIP customers get the most benefits out of   organizations today as a reward for their loyalty or larger financial contribution. However, the ultimate financial success of your organization may not hinge upon those customers above.   Instead, customers who are indifferent to your products or services with your competitors' may turn out to be the deciding factor of your financial success.   This presentation will shed insight on why these "swing" customers matter, and how you should tackle this challenge to maximize your marketing ROI and to achieve a greater financial success.

Henry Chui is a strategic planning and business analytics professional, specializing in forecasting, planning, revenue management, and pricing. He has extensive experience gained from working in a variety of corporate and start-up environments, both domestically and abroad. Henry began his career in the United States where he worked in Coca-Cola Enterprises before returning to Asia to join a PRC-based venture capital firm in Fuzhou. Currently, Henry is the Manager of Revenue Management & Analytics in Hong Kong Disneyland Resort where he leads the strategic planning efforts for a variety of revenue streams including admission tickets, hotel bookings, merchandise sales, and food & beverage sales.

The Engines of Growth of Hong Kong Disneyland Resort

The popularity of theme parks in the Asia Pacific regions have grown significantly over the past 5 years, what have been the engines driving this phenomenal growth? Henry Chui shows that the relative importance of the various factors involved can be estimated quantitatively and how predictive analytics was applied through scientific knowledge and principles in order to construct a demand forecast. The results enable more accurate projections about the prospects of the theme park business and determine appropriate strategies for the future.

Henry ChuiManager, Pricing & Revenue ManagementThe Walt Disney Company

Speaker Information

Liwei MaSenior Director, Marketing AnalyticsExpedia

Dynamically Predict Who Will Travel Where & Book Which

Conversion and retention are two top priorities for all marketing executives today and we all know that getting a new customer would cost five to ten times more than keeping an existing one. Retaining more existing customers would generate huge profits for the company because those retained customers will stay longer, buy more and give a larger part of their “wallet share”. So, how to retain more existing customers? In this session, I will walk you through a common sense retention strategy, delivering the right product to the right customer at the right time.

Liwei Ma is Senior Director of Marketing Analytics at Expedia. Previously, Liwei was Senior Director of Business Analytics and Insights at Big Fish Games and Head of Customer Analytics and Strategy group at Apple. Liwei has more than 15 years of marketing strategy and analytics experience with companies such as Apple, Yahoo, InfoSpace, Chase and E-Trade. Liwei has an MBA from Texas Christian University and a Ph. D from Indiana University Bloomington.

Liwei MaSenior Director, Marketing AnalyticsExpedia

Liwei MaSenior Director, Marketing AnalyticsExpedia

The Role of Risk Models in Financial Decision-Making

Risk models are supposed to provide financial managers with an indication of potential losses in the future, allowing them to make decisions to limit the unintended consequences of adverse market conditions. The most recent financial crisis has (yet again) demonstrated that predictive and prescriptive risk models have significant weaknesses in low-probability / high impact situations. Heavy reliance on such risk models may in fact encourage excessive risk taking just before systemic shocks occur in the financial markets. Possible improvements to quantitative risk models are discussed and a risk management framework outlined that takes into account the limitations and weaknesses of quantitative risk

Based in Hong Kong, Christoph Michel is responsible for Market, Credit and Operational Risk Management for Natixis in Asia Pacific. He brings 25 years of experience in senior management positions in front office, risk, operations and finance functions in commercial and investment banks as well as in hedge funds in Europe and in Asia. Previous employers include JP Morgan, UBS, Credit Suisse and Nomura. He studied Mathematics, Economics and Business Administration. He completed his studies with an M.A. degree from University of Zurich and an M.Sc. from the University of London.

Christoph MichelChief Risk Officer Asia PacificNatixis Asia Pacific

Association Analysis For Consumer Finance Fraud Discovery

In fighting fraud in consumer finance, traditional tools such as fraud models and decision trees provide adequate analytical power for common fraud types. However, fraudsters are often adaptive and fraud can pop up at segments of the portfolio that may be hidden from detection (small segments, segments not within the key variables of model or decision tree, etc.). We are presenting a new approach and tool to augment the traditional tools through association analysis.

Tianwei Xu was appointed Chief Risk Officer for Home Credit Asia in November 2012. Mr. Xu joined Home Credit from Genworth Financial in the U.S., where he was the Vice President of Enterprise Risk Management for Global Mortgage Insurance Business. Prior to joining Genworth in 2009, he spent nine years at GE Capital Consumer Finance in the U.S. serving various leadership roles in Americas and Global Risk Management. Mr. Xu started his risk management career in 1997 with Mercedes Benz Credit Corp., where he was a credit risk manager for three years. He holds an MBA degree from Georgia State University in the U.S. and a BA degree in Management from Nanjing University in China.

Tianwei XuGroup Chief Risk OfficerHome Credit Asia

Speaker Informationfrom Southern Methodist University in Dallas, Texas. He earned his Master’s in Operations Research and MBA in Finance from the University of California at Berkeley. Raj is a CFA charterholder and a member of the CFA and GARP institutes.

Risk Analytics in Financial Industry

Over the past decade, we have seen increased volatility in financial markets. Two of the biggest drawdowns in global financial markets since 1900 have taken place since 2000. Raj will share how risk analytics can provide an early warning signal to help investors better anticipate crisis as well as share best practices on managing investment risk in turbulent times.

Raj Manghani is a Managing Director and Head of Risk Management Analytics for the APAC region at MSCI, Inc. He has been with MSCI, Inc and its subsidiaries since 2001 having held senior roles in the Americas and the Asia Pacific region. In 2012, he relocated from the US to Singapore to assume his current role.

During his long tenure with MSCI, Inc, Raj has been involved in developing predictive financial risk analytics solutions for the investment management industry.He is a frequent speaker at MSCI hosted as well as industry events on a range of topics that relate to leveraging predictive analytics for investment decision making.

Raj holds an undergraduate degree in Computer Science

Raj ManghaniManaging Director, Head of Risk Management AnalyticsMSCI

Leveraging Subjective Insights to Go Beyond the Math

Most corporate talent is divided into operational and technical. The operational may drive decisions through subjective “gut” instinct and what they intuitively have come to know through years of real-world experience. The technical may eschew the subjective with its inherent biases and risks for human error. They instead rely on the math to find the truth. Unfortunately, the preferred language of executives is usually not math. So what is the solution? It is only when these two forces are combined, that the greatest results can be attained in predictive modeling and executive communication. Real-world examples will be shared.

Voted a “rising star” of the decade for the automotive industry by Automobile Magazine, Chas Murphy has spent his career in automotive challenging antiquated processes with scientific method. He is credited with building the first multiple regression industry forecasting model for Audi and pricing power model for Infiniti. Currently the Global Director of Strategic Planning and Brand Development for Infiniti, Chas is responsible for the global expansion of the premium brand. Chas has a BS in Psychology from Colorado State University and an MBA from UC Berkeley where he won multiple marketing analytics competitions. Currently, he is completing an MS in Predictive Analytics from Northwestern University.

Chas J. MurphyDirector, Strategic Planning & Brand DevelopmentINFINITI MOTOR

Liwei MaSenior Director, Marketing AnalyticsExpedia

Peter is working as the Head of Special Enterprise Risks at SEO Group. His responsibilities include Design and develop insurance solutions for clients across all Insurance Lines; promote and develop SEO Clients capabilities for their Business Development and new Markets.

With a background of specializing in insurance solutions for all Insurance Lines, Peter has extensive experience in developing insurance programs with unique benefits for clients. Peter analyses markets and corporate structures to create and implement new more efficient structures which created new Markets and raise of corporate Revenue. Now

Peter HawrankeHead of Special Enterprise RisksSEO Group

Speaker Information

Liwei MaSenior Director, Marketing AnalyticsExpedia

Analytics from Specialized Platforms – How Consumer Attitudes Impact the Niche

Digital media has propagated to the most remote corners of consumers’ lives. Creating a complete picture of a consumer is not just about collecting the right data but also about understanding how to read consumer preferences in different contexts – not all digital touch points are the same. To leverage predictive analysis, marketers must know the digital sources; understand how the consumer’s attitude to these channels can alter the meaning of data; and know how to test assumptions. This presentation will focus on aspects of channel optimization unique to China and from the perspective of a targetted media platform. 

Chuck Van Buren is the CRM Director at Touchmedia. Working with a specialized database of interactions from Touchmedia’s in-taxi touchscreens, his team has developed of the new Touchcontact service to help clients generate leads and improve sales conversion. Prior to joining Touchmedia, Chuck worked at the digital agency Roundarch Isobar in New York – managing multivariate testing, analytics, and search marketing campaigns. Chuck also served as Technology Lead for Wireless Generation, the insights division of News Corporation’s Amplify. Chuck received his Bachelor degree in Electrical Engineering from Massachusetts Institute of Technology and his MBA from Cheung Kong Graduate School of Business.

Chuck Van BurenDirector, CRM TouchMedia

Liwei MaSenior Director, Marketing AnalyticsExpedia

Leverage Analytical Tools in Managing Operational Risk for Global Banks

Global financial world has been hit by a series of Operational risk events, more notable events in recent years are: US subprime mortgage crisis which is a combination of credit and operational risk event; Rouge Trader at UBS who caused US$2.3B loss; Knight Capital electronic trading error; HSBC’s AML event; Standard Charter’s settlement with US government on money transferring for Iran….the list goes on, each every is costing banks hundreds of millions if not billions of dollar in loss. Learning from past experience is the best way, but sometimes it can be costly, therefore for banks to detect emerging risk using analytical tools becomes increasing important: Finding correction between loss and key risk indicators; finding anomaly in loss trend; more importantly in recent years, scenario analysis becomes a great tool for capital planning, COB and serves many other purpose.  

Fan Gao Joined operational Risk in June 2011 as the Head of Operational Risk for Asia Pacific Region. She has worked for Citi for the past 11 years in various Risk leadership roles. Fan brings 13 years of consumer credit risk management experience. Most recently she was the Head of Risk Management for Affluent Market, a 50 Billion credit card portfolio within N.A. Cards. She has broad expertise across the entire credit lifecycle spearheading revenue generation & loss mitigation activities. She also has extensive experience working with regulators and internal audit. Prior to joining Citi, Fan worked at J.P.Morgan Chase and American Express. Fan obtained a B.S. in Applied Mathematics from Tsinghua University and a B.S. in Mechanical Engineering. She was also awarded an M.S. in Mathematics from Auburn University and a Ph.D. in Mathematics from the University of Michigan. 

Fan GaoHead of Operational RiskCiti

Liwei MaSenior Director, Marketing AnalyticsExpedia

the challenges that come with running a small business and seeing it scale. Unfortunately he finds little time for anything else so don't ask him about his hobbies.

Max moved to Asia in 2008 with one of the world's largest real estate service firms.   He soon realized that his true passion was pursuing entrepreneurial endeavors. After being accepted to business school at INSEAD, he launched Secret Ingredient in 2011 with his chef partner in order to provide a convenient solution to home-cooking.  Max loves

Maximilian Von PoelnitzFounderSecret Ingredient

Speaker Information

Liwei MaSenior Director, Marketing AnalyticsExpedia

Analytics Incorporation into Finance and Management Processes

Topics covered in presentation include1. Keys to successful transformation with the use of analytics 2. Real world case studies of "predictive" and "prescriptive" analytics in Sales Transformation, Services Transformation and Workforce Management3. Barriers to analytics adoption and how to overcome them

Pankaj Srivastava is a Director at IBM where he leads teams focused on Sales, Services and Workforce Transformation through the use of advanced analytics. Mr. Srivastava has over 18 years of experience in areas ranging from Business Analytics and Sales Transformation to Strategy Consulting and Product Management. He has had extensive experience in driving revenue and profit growth through global strategic initiatives that have helped to transform IBM as well as many other companies in telecom and high-tech industries.   He holds an MBA from The Wharton School, University of Pennsylvania, an M.S.E.E. from University of Connecticut and a B.Tech (Elec. Engg.) from IIT Bombay. 

Pankaj SrivastavaDirector, Services & Workforce Transformation & Analytics IBM

Liwei MaSenior Director, Marketing AnalyticsExpedia

Analytics Incorporation into Finance and Management Processes

The presentation will include the following 5 points:1. Economy slow-down requires higher effectiveness2. Finance, Marketing and Risk - opposite analytical forces of effectiveness3. Lower cost of service + higher margins + fixed risk = utopia?4. Analytical convergence - an effective way to effectiveness5. Will converged predictive scoring guide to higher profits?

Kirill drives comprehensive business analytics, business intelligence and customer intelligence development in Home Credit Bank (Russia). Earlier he led management information system creation in the largest private Russian bank Alfa-Bank. His target is to increase corporate profitability, merging financial techniques, deep customer intelligence and process acumen. Previously a consultant in Accenture and PricewaterhouseCoopers, Kirill optimized financial and product management, reengineered business processes, implemented information systems.

Kirill LyadovHead of BI & AnalyticsHome Credit Bank

Liwei MaSenior Director, Marketing AnalyticsExpedia

Mr. Deng received a Bachelor’s degree in International Business from the University of International Business and Economics in Beijing, and two Master’s degrees, MBA in Finance and MS in Quantitative Method and Modeling, from Baruch College.

Mr. Benjamin Deng is AIA Group’s Head of Derivatives & Analytics. At this position, he is the main architect for AIA’s ALM strategies, quantitative modeling, as well as derivatives strategies. He came to Hong Kong in 2007 to establish AIG’s Asian (ex. Japan) Market Risk Management. Prior to that Mr. Deng worked in New York as a Head of AIG ERM Middle Office. 

Benjamin DengHead of Derivatives & AnalyticsAIA

Schedule

Networking Drinks 17.00 - 19.00

April 19

Session One 09.00 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

April 18Day One 09.00

10.30

11.00

12.30

14.00

15.30

16.00

17.00

19.00

09.00

10.30

11.00

12.30

14.00

15.30

16.00

17.00

Session Five 09.00 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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The Information

Silver Pass

US$895Access to all sessions &

networking events

US$695 Early Bird Price

IE. Membership

US$600Over 500 hours of industry on-demand presentations. View & download keynote

presentations

US$600

Gold Pass

US$1195Access to all sessions, networking

events & annual subscription to IE. membership

US$995 Early Price

Registration Pricing

Predictive Analytics Innovation SummitDate: April 18 & 19, 2013 Location: Hong KongVenue: Sheraton Hong Kong Hotel & Towers Details: http://analytics.theiegroup.com/pa-hongkong/venue

For larger groups or special requests contact Ryan by calling +852 81990121 or email ryuan@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register

+852 8199 0121 +1 323 446 7673 http://analytics.theiegroup.com/pa-hongkong/registration

Group Discount Offers

3 Silver Passes: USD1650 (USD550 per attendee)5 Silver Passes: USD2500 (USD500 per attendee)3 Gold Passes: USD2550 (USD850 per attendee)5 Gold Passes: USD3750 (USD750 per attendee)

F TI L

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options Early Bird Silver: US$ 695 Attendees ____ Early Bird Gold: US$ 995 Attendees ____ IE. Membership: US$ 600 Attendees ____

Regular Pass Options Silver Pass: US$ 895 Attendees ____ Gold Pass: US$ 1195 Attendees ____ IE. Membership: US$ 600 Attendees ____

Group Discount Pass Options 3 Silver Passes US$ 1650 (US$ 550 per attendee) 5 Silver Passes US$ 2500 (US$ 500 per attendee) 3 Gold Passes US$ 2550 (US$ 850 per attendee) 5 Gold Passes US$ 3750 (US$ 750 per attendee)

For larger groups or special requests contact Ryan Yuan by calling +852 8199 0121 or email ryuan@theiegroup.com.Group passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipIE. Membership: 12 month access to over 500hrs of industry on-demand presentations. View IE. Membership details

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CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before March 15, 2013 incur an administrative charge of 50%. If you cancel your registration after March 15, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormPredictive Analytics Innovation SummitApril 18 & 19, 2013 | Hong Kong | Sheraton Hong Kong Hotel & Towers For registration or more information on the program, please call Ryan on +852 8199 0121, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Introductory Pass Options until February 1, 2013 Introductory Silver: US$ 495 Attendees ____ Introductory Gold: US$ 795 Attendees ____ IE. Membership: US$ 600 Attendees ____

Sponsors

For sponsorship information contact Lin at lduan@theiegroup.com

Bronze Sponsor Associate Partner

Exhibitor

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Associate Sponsor

Flagship Summit Expected Attendees CXO

April Chief Strategy O�cer SummitApril 18 & 19Hong Kong

Financial Forecasting & Planning Innovation Summit April 18 & 19Hong Kong

Big Data Innovation Summit April 18 & 19Hong Kong

Predictive Analytics Innovation SummitApril 18 & 19Hong Kong

JuneBig Data Innovation Summit June 13 & 14Singapore

SeptemberBig Data Innovation Summit September 19 & 20Sydney

OctoberBig Data Innovation Summit October 17 & 18Beijing

Chief Strategy O�cer SummitOctober 24 & 25Shanghai

Financial Forecasting &Planning Innovation SummitOctober 24 & 25Shanghai

Sales & Operations PlanningInnovation SummitOctober 24 & 25Shanghai

Big Data Innovation SummitOctober 24 & 25Mumbai

Financial Forecasting & Planning SummitOctober 24 & 25Mumbai

Partnership Opportunities: Lin Duan | lduan@theiegroup.com | +852 8124 1228 Attendee Invitation: Ryan Yuan | ryuan@theiegroup.com | +852 8199 0121

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