PROGRAMPreferred Dining

A Taste of Partnering with TPAC

As one of the largest non-profit performing arts centers in Tennessee, TPAC plays a vital role in bringing the

arts to Tennesseans statewide. With shows in four venues, we serve nearly 400,000 people each year through performances, outreach, and education.

We celebrate being part of one of the most vibrant art communities in the nation,* thanks to our dedicated Middle Tennessee supporters. Our loyal patrons support us year after year as subscribers and donors. Thousands of Nashville households attend TPAC events every year, and with exciting programming and award-winning Broadway tours added every season we are always attracting new and diverse audiences.

We have the resources to customize our marketing promotions for every show and event on our stages. Let us put that knowledge to use for your restaurant.

*National Center for Arts Research, 2017

Serving up your Hospitality to our Patrons

Dinner, drinks, and a show combine to make a perfect night out. Our downtown Nashville location places thousands of

theatregoers in the heart of surrounding restaurants before and after every performance, and we want our

audience members to choose you first.

Our patrons are always looking for choices to enhance their theatre experience, and by aligning with TPAC, you’ll be able to

set yourself apart from competitors and become a stronger part of Nashville’s cultural community.

TPAC is synonymous with amazing experiences, and your restaurant is no different. Become a Preferred Dining Partner today and discover how TPAC productions can promote you.

Partner Benefits

Reminder emails — Sent 2-3 days prior to every customer’s

ticketed performance with link to Preferred Dining Partner

website. 54% open rate, 10% click through rate.

Preferred Dining Webpage and App

• Direct link from TPAC Preferred Dining page to your website

• Approximately 46,000 monthly visitors to the TPAC website

• Dedicated section for Preferred Dining Partners on TPAC Concierge App

Social Media

• 50,531 Facebook page likes

• 21,163 Twitter followers

• Logo inclusion for Preferred Dining Partners

Preferred Dining Flyer

• Created in-house and placed on the TPAC marketing table in the Andrew Jackson Hall lobby, as well as other rack card areas around TPAC

• Available all day to all attendees of TPAC and other daily traffic

Concierge App

Preferred Diningwebpage

Preferred Dining

TPAC has created a dramatic

impact in arts, entertainment, education, and economic vibrancy

throughout the state and has evolved into a community gathering place where citizens and students can connect in rich

and meaningful ways with the arts.

Partner Benefits

(cont.)

Inclusion in Print Materials

• On Stage — mailed to approximately 20,000 patrons three times a year

• Listing in each playbill for the season at the appropriate level

• Listing in TPAC’s Annual Report to the Community

Other benefits

• Opportunity to send one promotional message during the season to TPAC’s StageLinks members (approx. 30,000)

• Membership to the TPAC Corporate Saver discount program, providing discount TPAC ticket offers and pre-sale opportunities before the general public to employees and/or associates

• Invitation for two to the annual Partnership Luncheon event (February 2018), an exclusive event for TPAC donors

• Featured on our “Preferred Dining” digital slide on TPAC’s digital screen video system. TPAC has five screens located throughout the lobby spaces that activate during TPAC operating hours.

• Four Tickets to a TPAC Broadway show of your choice (subject to availability)

• Access to tickets for marketing promotions (Restaurant/Chef Week upgrade package)

On Stage Brochure

StageLinks e-newsletter

Preferred Dining

Join TPAC’s Preferred Dining

program to promote your restaurant

to TPAC patrons. TPAC is excited to

announce a more robust Preferred Dining

Program for the 2017-18 season. The program

will connect nearly 400,000 theatre patrons with

some of Nashville’s classic, newest, and

most popular restaurants.

TPAC by the Numbers

Here is some of the impact we make every year:

• Nearly 400,000 annual visitors at TPAC (60,000 season ticket holders)

• Over 500 performances in four venues

• 9.1 million marketing impressions generated

• Employed 92 full-time and over 200 part-time employees

• 200 volunteers

Our community is made up of hundreds of employees and volunteers, thousands of yearly visitors, and more unforgettable moments than we can count.

REMARKABLEATTENDANCE

One of the largest performing arts organizations in the Southeast. With nearly 400,000 attendees to TPAC performances, classes, and events

THOUSANDSof householdsin the Middle Tennessee area visit TPAC annually

Broad reach throughout the metro region and beyond

1%ONLY

from anyone zip code

POWERFUL AUDIENCES

79% have a Bachelor’s degree or higher 41% are between the

ages of 50-60

Half of all patrons live in the highest earning zip codes in Tennessee

$107,000average customerhousehold income

is the Tennessee median$47,275

WIDE-REACHING RESOURCES

People care and want to share their unforgettable experiences

OV

ER 9.1 millionimpressions per year with print, digital, TV, radio,and collateral media

55%of patrons have

a household income of

$100,000or more

309,766in the TPAC database

20% are Broadway season ticket holders

500+performances

in 4 venues50,531+FOLLOWERS

957SUBSCRIBERS

1,653,803TPAC PAGE VIEWS

last4 yearaverage

21,163FOLLOWERS

31,154BLOG VIEWS

last 4 years

FOR YOUR CONSIDERATIONTHANK YOU

TARA HAMILTON

Director of Corporate Relations615-782-4025THamilton@TPAC.org

Preferred Dining and TPAC

ARE A PERFECT PAIR