prefix capabilities summary

The Right People. The Right Process. Right from the Start.

CAPABILITIESPRESENTATIONPrepared For: You

Prepared By: PREFIX Retail Solutions

March, 2009

3159ViaDeCabelloEncinitas,CA92024


(858)756-6240(858)759-7031Fax

www.prefixgroup.com


•  A task force of Retail & Marketing Specialists

•  A Process-Driven Approach to developing individual stores, rollouts and Retail infrastructure

•  A unique blend of experience in building Brands and Retail Operations

•  A menu of services—offered a la carte or in concert—ranging from Financial Grounding through Market Launch

EXECUTIVESUMMARY

MARKET PLAN & REAL ESTATE

DESIGN & CONSTRUCTION

“Hammer/Nail”icon

STORE OPERATIONS

“CashRegister”

icon

STORE LAUNCH & MARKETING

The Right People. The Right Process. Right from the Start. 2

The Right People. The Right Process. Right from the Start. The Right People. The Right Process. Right from the Start.

EXECUTIVESUMMARY

METHODOLOGY

A Rigorous Approach to any scope of work…

…whether augmenting a client’s existing Retail team and infrastructure…

…or performing as a turnkey, de facto Retail Department.

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EXECUTIVESUMMARY

METHODOLOGY

The “Sweet Spot” A balance of:

BRAND IDEALS;

LONG-TERM BUSINESS CASE ;

IMMEDIATE FINANCIAL OBJECTIVES.

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Powerful Brands & Visionary Managers seeing the opportunity to enter this critical, high-margin consumer-direct channel;

Existing Retail Businesses looking to take advantage of the current economic environment, but needing to support existing infrastructure with fast, flexible execution;

Existing Retail Operations that have had to cut their internal resources, whether at a corporate or store level;

Venture and Private Equity Firms with Retail concepts either incubated or in their portfolios, but without the expertise to efficiently activate them.

EXECUTIVESUMMARY

WHO SHOULD BE A CLIENT?

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Founded in 2009, PREFIX™ is comprised of professionals with direct experience in bringing brands to market through Consumer-Direct channels.

This has involved: Concept Retail Stores; Temporary “Pop-Up” Retail; Shop-in-Shops; Ecommerce; and Event Activation

EXECUTIVESUMMARY

WHO HAVE WE WORKED WITH?

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Denver, CO


PRACTICES

MARKET PLANNING & REAL ESTATE

SERVICES

>  Financial Modeling

> Market Entry Plan

>  Site Location

> Real Estate Searches

>  Lease Negotiation

>  Local Liaising:

>  City Agencies

>  Neighborhood Associations

BENEFITS

>  Actionable Budgets

> Holistic View of Roll Out

>  Benchmarked Locations

> Minimized Legal Fees

> Minimized Number of “Surprises” Threatening Timelines and Budgets

“ONE CITY BLOCK MIGHT AT AS WELL BE A MILLION MILES.”!

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PRACTICES

DESIGN & CONSTRUCTION

SERVICES:

> Co-Develop Client Briefs

> Develop RFPs and Source Vendors >  Architecture >  Millwork/Fixturing >  Construction

>  Secure Permits

>  Project Manage Design & Construction

BENEFITS

>  Brand-Driven Directives

>  Appropriately Complex Vendor Evaluation

> Coordination of Disparate Vendors, Permits, etc. to Protect Timelines

> Constant Value Engineering

>  Accountability Throughout Process

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“THE MOST REWARDING AND MOST DANGEROUS PART OF IT.”!


PRACTICES

STORE OPERATIONS

SERVICES

>  Sales Generation

> Custom Systems & Processes

> Human Resources

>  Training Manuals

>  SOPs

> Merchandising Optimization

>  BOH Operations

BENEFITS

> Dependable Forecasts

> Optimized GPM

> Reduced Shrink

> Reduced Employee Turnover

> Reduced Compensation as Percentage of Sales

>  Scalable Systems

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“IDENTIFYING INDIVIDUAL NEEDS AND CUSTOM SOLUTIONS.”!


PRACTICES

STORE LAUNCH & MARKETING

SERVICES:

> Market Outreach >  Database Development >  DM Campaigns >  Market Priming Programs

> CSR & PR/Media

>  Launch Events

>  Coops with Local Alliances

>  Visual Merchandising/POP

BENEFITS:

>  Pre-Opening Awareness

> Cost Effective Impressions

>  Integration with Ecommerce

> Cost Effective Launch Events

> Consistent Storytelling

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“LOOKING FOR WAYS TO PLUG INTO THE COMMUNITY”!


CASESTUDIES

>  Development of 3 Permanent Stores, 3 Markets

>  Flagship, Street and Mall Properties

>  Integrate Retail Operations into a Wholesale Business

6,400 S.F. Flagship, Boulder, CO

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SCOPE: Strategy > Store Launch


> Sustainability > Product Education > Community Areas and Programs > Educative Elements > Storytelling

Customers are greeted by a combination of art installation and education on the local flora.

CASESTUDIES

The Brand Assignment

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> Fixture & Staff Productivity > Promotions Productivity > Revenue, Margins & Profitability Ramp > Build-Out Cost & Capital Payback Targets > ROIC

Marketing involves: brand-right themes; partnering

with local businesses; and fostering customer loyalty.

CASESTUDIES

The Business Assignment

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CASESTUDIES

>  Integrate Asia’s Third Largest Cosmetics Company into the U.S. Market

>  Develop Corporate Infrastructure & Systems

>  Source Real Estate, Vendors and Project Manage Store Openings


1,000 s.f. store, Fashion Island, Newport Beach, CA (at left); Cover Story around the U.S. launch (above right)

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CASESTUDIES

>  Develop Strategy for Store Operations Alongside Corporate Restructure

>  Launched BEBE SPORT Brand and New Stores to Support It

>  10 stores involving Canada, Hawaii, Bay Area, Mall of America, MN


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CASESTUDIES

> Integrate Retail into a $40 Million, 150 Year Old, Family-Owned Business

> Develop First Freestanding Company-Owned Stores Since the Original Manhattan Apothecary in 1851

> Integrate Retail Concept into Nordstrom (shop-in-shops)


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SCOPE: Temporary Retail

CASESTUDIES

> Test Market for Potential Permanent Retail (Los Angeles, CA)

> Lead Acquisition

> Develop Community Partnerships, e.g., Whole Foods

> Provide Inventory Liquidation

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SCOPE: Temporary Retail/Festival

CASESTUDIES

> Produce Large-Scale Events (300,000+ Attendance)

> Secure & Manage Vendors, Entertainment, Corporate Sponsorships

> Develop PR: Event Releases, Story-Pitching, Media Interviews > Partner with Local Retailers in Upscale Denver Shopping District

Denver, CO

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“Engaging the community was a big goal for our retail project. We wanted to create environments that fostered conversations and interactions. That’s what our brand is about and I believe we came up with some very creative ways to make that happen.”

Beaver Theososakis, Founder, prAna

“With a massive influx of retail real estate hitting the market and a lack of competition, 2009 will be one of the best years in decades for retailers to plan expansion. I can easily see agile businesses like PREFIX helping clients to land grab and develop creative, compelling retail projects.”

Steve Cutter, President, Lockehouse Retail Group, Inc.

“We had less than eight months from original concept of the bebe sport brand to our first store opening. Danielle was an integral part of the success. She integrated the brand into all details of the business.”

Patrick McGahan, Vice President of Store Operations, bebe

CASESTUDIES

TESTIMONIALS

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Rick Bolton, Co-Founder & Strategy Specialist

760-815-9663 [email protected]

CONTACTINFO

CONTACT INFO

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