prelisting kit cbd
DESCRIPTION
Adrian PetrucelliTRANSCRIPT
The difference is experience
We know how to get the most from the local market
The rapid expansion of the Greg Hocking
network is underpinned by two key factors:
our comprehensive experience in the local
property market and the first class service
and results we deliver to our sellers. It’s
impossible to deliver exceptional results without
understanding the intricacies and unique
characteristics of the local market and it’s
this experience and commitment from every
member of our team that can help you achieve
your property goals.
We can help you achieve your property goals
We understand and respect that entrusting
the sale of your property to an agent is a big
decision and one that should be made with
care and consideration. Our experience,
proactive buyer management strategies and
tailored marketing solutions give us total
confidence that we can achieve an optimal sale
price on your behalf.
We help ensure your property is presented at
its very best by offering a FREE consultation
with a professional property stylist who will
provide customised advice on how to make
your property stand out from the pack.
We achieve great results
Our reputation for achieving great results for
our sellers is something we’re very proud of.
Every member of our team is committed to
ensuring our track record continues to be one
of the best in the business because we like to
let our results speak for themselves.
We listen to your goals as a seller and make
a thorough assessment of your property and
its likely performance with particular groups
of buyers in the current local market for
properties of a similar size and type. There are
always ‘markets within markets’ and our vast
knowledge of these opportunities will help us
recommend the method of sale that stands
to deliver optimal results for your property,
whether that’s by auction, private sale or
expression of interest.
Why choose Greg Hocking?
St KildaOakleigh
Cheltenham
South YarraAlbert Park
Melbourne
Yarraville
Williamstown
We find more buyers for your property
Our sellers benefit from the strength and efficiency of the tight- knit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations
Our difference is your advantage
Your property benefits from the attention of our senior staff
We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very
best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means
our sellers benefit from the widest possible pool of potential buyers.
We’re committed to hard work
Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect
your property. The sales professionals responsible for your property are contactable anytime.
Our auctioneers know how to bring down the hammer
Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end,
which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to
encourage competitive bidding and how to wring every last dollar from purchasers.
Innovative and tailor made marketing solutions
We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express
electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our
weekly property magazine, we put your property in front of more eyes, more often.
We have qualified buyers ready to inspect
Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your
property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway
immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.
Meet the team dedicated to delivering more
Melbourne Level 4, 350 Collins Street
Greg Hocking City Residential focuses exclusively on Melbourne city living, incorporating the CBD,
Southbank and St Kilda Rd precincts.
Our City Residential team are dedicated experts with extensive experience and specialist
knowledge of the city’s most iconic and prestigious residential properties. Their market expertise,
comprehensive databases, and commitment to hard work consistently exceed client expectations,
and the team’s excellent reputation has earned them countless word-of-mouth referrals from
happy clients.
Whether you’re looking to buy or sell in the city residential market as an owner-occupier, an investor
or to arrange a corporate lease, you won’t find better knowledge, experience or service than at
Greg Hocking City Residential.
At Greg Hocking, we’re different.
The difference is experience.
Melbourne Office 8199 1600
The difference is experience
Your management team
CITY RESIDENTIAL
GREG HOCKING
Adrian PetrucelliDirector
Adrian Petrucelli is a city residential specialist who lives and breathes real estate in Melbourne’s
CBD. His drive, specialist knowledge and commitment to hard work consistently deliver the very
best results for sellers. Adrian has spent more than five years specialising in iconic city properties
such as QV, Temple Court, Concept Blue and Darling Towers.
‘‘For me, real estate is more than just a job,’ he says. I understand that for most of us, our
property is our most valuable asset,’ he says. Adrian’s comprehensive knowledge of the CBD
market, his passion for property and his commitment to achieving the best results for our
clients makes him a perfect fit for the Greg Hocking team. ‘Greg is one of the most experienced
professionals in the business,’ he says. ‘His knowledge and experience is like no other agent
and I’m thrilled to be working in a team of such high calibre.’ At Greg Hocking the difference is
experience.
At Greg Hocking the difference is experience.
To speak with a district specialist, call Adrian today on 0403 096 839.
24/7 marketing
All the major portals
greghocking.com.au
Cutting edge and mobile friendly
QR Codes
For quick
online access
Social media
Including full Facebook
property search
At Greg Hocking, we’re big believers in the
power of social networks and that’s why we
maintain a strong digital presence. With regular
market updates, professional insights into
market trends, profiles of key properties and
useful tips for buyers and sellers, we’re active
participants in the online community because
we know the value of connection.
While print still has a role in property marketing,
the importance of an online strategy for sellers
can’t be underestimated. At Greg Hocking
we have cost-effective ways of making sure
your property stands out online. We offer
a broad range of digital marketing tools to
showcase your property including placement
on all high performing real estate websites, QR
technology, social media and unique URLs.
We put your property in front of more buyers, more often
Through our extensive buyer networks and database that spans all Greg Hocking offices from
Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers
and buyer advocates. Our Express Alert system is designed to put your property in front of more
buyers, more often.
By registering on our website, buyers receive comprehensive updates tailored to their preferences,
starting with a comprehensive list of suitable properties currently available. This is a unique feature,
currently not often offered by other real estate alert systems, and ensures your property is brought
to the attention of new buyers regardless of whether your sales campaign has just begun or if the
campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including:
• New listings
• Open for inspections for the current week
• Auction reminders for the weekend
• Sold properties and changes from the previous week
Express Alert
Individual property websites
Online marketing has enormous online reach
and unbeatable convenience. Every month,
more and more buyers are searching for their
new property online. With apps becoming
increasingly sophisticated, buyers can have
your property in the palm of their hand any time
of the day or night, from anywhere in the world.
• A unique web address for your property
• Full property details
• Complete property map with Walk Score
and Street View
Your property in front of more eyes, more often
Eye-catching
property boards
Window displays
Local media
The Age
Local newspapers
Editorial exposure
Property magazine
Distributed weekly
Brochures
Created exclusively for
your property
Great results at Greg Hocking City Residential
Melbourne 402/20-26 Coromandel Place
SOLD $390,000 Bed: 2 Bath: 1
Melbourne 907/555 Flinders Street
SOLD $310,000 Bed: 1 Bath: 1 Car: 1
Melbourne 410/300 Swanston Street
SOLD $481,000 Bed: 1 Bath: 1 Car: 1
Melbourne 1814/22-24 Jane Bell Lane
SOLD $470,000 Bed: 2 Bath: 1 Car: 1
Melbourne 511/422 Collins Street
SOLD $305,000 Bed: 1 Bath: 1
Melbourne 1801/318 Little Lonsdale Street
SOLD $1,215,000 Bed: 3 Bath: 2 Car: 1
Melbourne 1409/325 Collins Street
SOLD $300,000 Bed: 1 Bath: 1
Melbourne 1802/318 Little Lonsdale Street
SOLD $950,000 Bed: 3 Bath: 2 Car: 2
Melbourne 1101/555 Flinders Street
SOLD $285,000 Bed: 1 Bath: 1
Melbourne 316/300 Swanston Street
SOLD $385,000 Bed: 1 Bath: 1 Car: 1
Melbourne 300/18 Russell Place
SOLD $435,000 Bed: 1 Bath: 1
Melbourne 2/3 Stewart Street
SOLD $489,000 Bed: 2 Bath: 1
Great results at Greg Hocking City Residential
Melbourne 214/300 Swanston Street
SOLD $430,000 Bed: 1 Bath: 1 Car: 1
Melbourne 1015/408 Lonsdale Street
SOLD $243,000 Bed: 1 Bath: 1
Melbourne 905a/639 Little Bourke Street
SOLD $302,500 Bed: 1 Bath: 1
Melbourne 1216/555 Flinders Street
SOLD $560,000 Bed: 2 Bath: 2 Car: 1
Melbourne 401/18 Russell Place
SOLD $405,000 Bed: 2 Bath: 1
Melbourne G04/336 Russell Street
SOLD $505,000 Bed: 2 Bath: 2 Car: 1
Melbourne 108/18 Russell Place
SOLD $446,000 Bed: 2 Bath: 2
Melbourne 201/181 Exhibition Street
SOLD $512,500 Bed: 2 Bath: 1 Car: 1
Melbourne 1225/422 Collins Street
SOLD $390,000 Bed: 1 Bath: 1
Melbourne 703/422 Collins Street
SOLD $545,000 Bed: 2 Bath: 1
Melbourne 314/99 A'Beckett Street
SOLD $235,000 Bed: 1 Bath: 1
Melbourne 102/300 Swanston Street
SOLD $593,000 Bed: 2 Bath: 1 Car: 1
Great results at Greg Hocking City Residential
Melbourne 40/398 Latrobe Street
SOLD $740,000 Bed: 4 Bath: 2 Car: 1
Melbourne 703/18 Russell Place
SOLD $625,000 Bed: 2 Bath: 2
Melbourne 106/18 Russell Place
SOLD $350,000 Bed: 1 Bath: 1
Melbourne 1229/422 Collins Street
SOLD $530,000 Bed: 2 Bath: 1
Melbourne 603/39 Queen Street
SOLD $405,000 Bed: 2 Bath: 1
Melbourne 2601/620 Collins Street
SOLD $820,000 Bed: 3 Bath: 2 Car: 2
Melbourne 1102/422 Collins Street
SOLD $390,000 Bed: 1 Bath: 1
Melbourne 602/ 20-22 McKillop Street
SOLD $342,000 Bed: 1 Bath: 1
Melbourne 2104/280 Spencer Street
SOLD $535,000 Bed: 2 Bath: 1 Car: 2
Melbourne 1102/172 William Street
SOLD $350,000 Bed: 2 Bath: 1
Melbourne 207/422 Collins Street
SOLD $360,000 Bed: 2 Bath: 1
Here’s what our clients had to say
Our commitment to providing premium service to our clients is more than just talk
Our clients always come first. We pride
ourselves on doing everything in our power
to ensure that the sale of your property is as
smooth and successful as possible. If we say
we’re going to call you with an update you can
be sure we’ll call. But don’t just take our word
for it, read what others have to say about us.
I was very surprised by the selling price at auction and can only conclude that you have a very substantial database of serious clients looking at an area of which you are profoundly knowledgeable and you obviously have an impeccable strike rate at selling apartments in this area of the city.
We have no hesitation in recommending the services of Adrian Petrucelli. From our first conversation through to auction day, Adrian was highly professional, diligent, efficient and personable. We appreciated his enthusiasm and genuine interest in achieving a positive outcome. In every respect Adrian’s services exceeded our expectations, as did the auction result.
I would really like to express my utmost appreciation and thanks to you and your staff at Greg Hocking Real Estate for your manifest professionalism and seamless efficiency in selling my apartment in what could be most kindly termed a subdued market.
It only took 3 weeks for the right buyer to be located and after some professional negotiating by Adrian our property was sold. We could not be happier with the service we received.
From the day my property was on the market until the settlement day, I was very happy with the result based on the current market. The campaign was short and precise with no issue. You kept me informed right through to the final stage, everything was perfect.
I felt that I was always kept in the loop and informed. Great service by Adrian. Thank you.
Thanks again for all the hard work leading up to the sale. No doubt the market changed significantly in late 2010, however I was very impressed with Adrian’s ability to extract additional value on the Auction day after the property passed-in.
Timeline of events
Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign.
Below is an indicative timeline of how this timing might apply to the sale of your property.
• Documentation is
signed confirming
the details of your
campaign
• Photography is
scheduled
• Ad copy is written
• Request Contract
of Sale and Vendor
Statement from your
solicitor/ conveyancer
• Property board is
ordered and erected
• Press ads are booked
and artwork created
• Your property will go live
on websites
• Property brochure is
created and printed
• Editorials are requested
for your property
• First week of open for
inspections conducted
• Vendor feedback report
• Press adverts to appear
• Second week of open
for inspections followed
by feedback to vendor
• Press adverts to appear
• Third week of open for
inspections followed by
feedback to vendor
• Vendor meeting to
discuss the campaign
so far
• Forth week of open for
inspections followed by
feedback to vendor
• Auction (where relevant)
PREP WEEK WEEK 1 WEEK 2 WEEK 3 WEEK 4
Your property’s unique selling features
No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure
we give buyers every reason to fall in love with your property.
What was the first thing you noticed about your property that made you want to purchase it?
What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area
What have you enjoyed most about your property in the time that you’ve lived there?
How would you describe your local neighbourhood?
What sort of buyer do you think is best suited to your property?
If you had to describe your property in just one sentence, what would you say?
1
2
3
4
5
6
Help us help you
In order from 1-12 what is most important
to you:
When are you thinking of selling?
Please tick:
Approximately what amount do you think your
home is worth?
Have you been referred to Greg Hocking
Real Estate? If so, by who?
Marketing Now
Price 12 months
Fees 3 days
Agency size 1-2 years
Liking the agent 1 week
Feedback
Open houses 1 month
Photography
Internet exposure 3 months
Client communication
Your agents negotiating skills 6 months
Agent services
The difference is experience
greghocking.com.au
Offices: Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville