PREMIER EDUCATION CLASSES AT

RECon Academy is a unique and exciting education opportunity with offerings from five educational classes focusing on leasing strategy, economic development, financial feasibility, development, design and construction and social networking. RECon Academy is an excellent opportunity to combine education with business while at RECon, the world’s largest retail real estate convention.

ABOUT THE CLASSES• Choose from five 3-hour courses – $50 for each class• All attendees receive a free ICSC publication and a discount on ICSC books purchased at the RECon Bookstore • A unique opportunity to learn from the industry’s most knowledgeable instructors

ABOUT THE FACULTYRECon Academy faculty enjoys a reputation and a prestige that few can match. The 2013 RECon Academy faculty members are not only leading practitioners in their own field, but they are also among the best teachers that offer a blend of academic excellence, real-world relevance, and practical application that provide participants with powerful tools they can use in their workplace.

EDUCATIONCLASSES

Sunday, May 19, 2013 2:00 – 5:00 pm

Advanced Components of a Successful Leasing Strategy Participants will examine options to effectively create a successful leasing strategy, learn how to deal with today’s pressures to identify a well thought out leasing program that increases rental income, and identify methods to create an optimum tenant mix while increasing occupancy. Engage with industry leasing professionals to learn how one can improve effectiveness by identifying the proper tenant mix for your center to accelerate the leasing process and achieve shopping center stability while maximizing income.

Diana Milligan, SCLSVice President, LeasingTaubman Centers, Inc.Bloomfield Hills, MI

WHY SHOULD YOUATTEND RECON ACADEMY?

Monday, May 20, 2013 9:00 am – 12:00 noon

How to Attract Developments That Bring Vitality to a Community Learn the types of developments that bring economic prosperity to a community from new retail development. Review the factors that benefit the community, such as jobs, real estate taxes, sales taxes, impact fees, revitali-zation of depressed areas—and learn the different ways that public officials and developers interact for mutual benefit, what steps to follow and what to avoid. Beyond site selection, the dozens of entitlement approvals can make building the project quite costly and unreasonable. Therefore, seeking the right match and understanding of the other’s needs and priorities is the key step for a productive partnership between government and the developer. This course also deals with different cate-gories of public-private negotiations and provide specific case studies covering both suburban development and downtown renewal.

Monday, May 20, 2013 2:00 – 5:00 pm

Using Social Networking and Texting to Generate Income Do you think of digital and social networking as just a personal interaction with Facebook, Twitter and LinkedIn? The world is changing fast and this course will get you caught up to speed on the new technologies and how professionals in the retail real estate industries are using these new tools to drive income for their business, whether they are retailers or representatives of real estate companies. This education course will show how smart phone and personal computer apps are used by shopping centers and retailers. Some of the take away tools will be creating social networking guidelines for your organization, developing a content strategy and developing a customer service model.

Tuesday, May 21, 2013 9:00 am – 12:00 noon

Current Trends in Development, Design and ConstructionIn today’s highly competitive and ever-changing retail economy, knowing the current trends in development, design and construction can make the difference between taking control of the marketplace, or losing control to your competition. The last five years have seen a radical change in the way we do business. Project types, deal structures, design innovations, tenant types, creative adaptive re-uses, and new construction techniques and management controls have evolved, all necessitating new ways of working (and surviving) in the evolving retail marketplace. The process of developing, designing, and building (or repositioning) a shopping center is the result of innovative thought, planning, teamwork, and effort. Our instructors will discuss what’s working today, and why!

Tuesday, May 21, 2013 2:00 – 5:00 pm

Quantifying Market, Site and Financial Feasibility

Learn how to use the latest technology tools to con- duct a market analysis for a new retail development, a redevelopment or an existing retail property. In this course you will learn to define a market area, determine sales potential as well as how to collect the market data needed to evaluate store demand, measure supply and then quantify the gap. We will also demonstrate how to use the market feasibility tools to identify “desired tenants.” You will learn how to find more tenants and close more leases by giving you market-based information to share with leasing prospects. You will also learn various ways to measure the financial feasibility of the project.

EDUCATION CLASSES

Co-hosted with CCIM

Ivan Baker, CEcD, AICP Director of Economic Development Tinley Park, IL

Joe MarinucciPresident & CEO Downtown Cleveland Alliance Cleveland, OH

Winsley Durand Omaha Chamber of Commerce Omaha, NE

Allison J. H. Thompson, CEcD, EDFPEconomic Development Director, City of Cedar HillCedar Hill, TX

Gary M. Ralston, CRE, SCLS, CCIM, SIOR, SRSPresidentColdwell Banker CommercialSaunders Ralston RealtyLakeland, FL

Ralph J Conti, CCIM, CDPFounder & PrincipalRa Co Real Estate AdvisorsAtlanta, GA

Jeffrey J. Gunning, AIA, LEED APSenior Vice PresidentRTKLDallas, TX

Gordon T. Greeby, P.E., SCDP ICSC Past TrusteePresidentThe Greeby Companies, Inc.Chicago, IL

Rob Mitchell, SCDPDivision Vice PresidentThe Whiting-Turner Contracting Co.Fort Lauderdale, FL

Jen Augustyn Principal The Dealey Group Dallas, TX

Angela Herlth-Sweeney, CMDVice President, Corporate Marketing & CommunicationsThe Peterson Companies Fairfax, VA

Corbett GuestCEOImaginuity InteractiveDallas, TX

Daniel WagstaffCEOPockestopDallas, TX

3. ENTER METHOD OF PAYMENT:o Check or money order made payable to ICSC enclosed for USD $o MasterCard o Visa o AMEX o Discover USD $

Name (as it appears on credit card) Account Number (include all digits)

Expiration Date (mo/yr) Signature

REGISTRATION FORM

Members Non-Members Amount

1. PLEASE ENROLL ME IN THE FOLLOWING CLASS(ES):o Sunday, May 19, 2013 2:00 – 5:00 pm Advanced Components of a Successful Leasing Strategy $50 $100

o Monday, May 20, 2013 9:00 am – 12:00 noon How to Attract Developments That Bring Vitality to a Community $50 $100

o Monday, May 20, 2013 2:00 – 5:00 pm Using Social Networking and Texting to Generate Income $50 $100

o Tuesday, May 21, 2013 9:00 am – 12:00 noon Current Trends in Development, Design and Construction $50 $100

o Tuesday, May 21, 2013 2:00 – 5:00 pm Quantifying Market, Site and Financial Feasibility $50 $100 Co-hosted with CCIM

TOTAL2. PLEASE FILL OUT THE FORM BELOW.Please Note: A separate registration form is required for each person.

Please check one: o Member o Non-Member

Name Membership ID #

Title

Company

Address

City State Zip code Country

Telephone Email 2013RA

THREE EASY WAYS TO ENROLLMail: ICSC Registration Department P.O. Box 26958 New York, NY 10087-6958 USAFax: +1 732 694 1800Online: www.icsc.org/2013RA

CONFIRMATIONUpon receipt of your registration form and payment, ICSC will send you a confirmation notice.

TUITION FEESPlease see the Registration form for full details. The fees for RECon Academy education classes are separate from the RECon Convention registration fees.

ICSC CONTINUING EDUCATION CREDITSSCLS, SCMD, SCSM: .5 per class

FOR MORE INFORMATIONPlease contact Jason Barnhart at jbarnhart@icsc.org or +1 646 728 3468.

“After attending the 2012 RECon Academy courses in Las Vegas, I was very pleased with the knowledge I was able to take back home to use in my career. In addition to the great networking experience, I was able to gain information needed towards my CSM testing. I highly recommend attending the RECon Academy for your own personal experiences and knowledge.”

Khanie Nomichit Associate Asset Manager L&B Realty Advisors, LLP Dallas, TX

“I have been a broker and developer for 27 years. I am involved with urban infill development in all phases. I have been attending RECon for many years. The RECon Academy classes have been the most enjoyable part of the con- vention. They are interesting and not only remind me of all the stuff I have forgotten, but keep me current on info I need. Speakers are knowledgeable and course material is technical and detailed. Being able to download the material to review whenever I want it is a great plus. I look forward to attending the 2013 classes.”

Mitchell Gerson Chief Executive Officer Gerson Real Estate & Development San Diego, CA

May 19 – 21, 2013Las Vegas Convention Center

Las Vegas, NV

FIVE EDUCATIONAL CLASSES FOCUSING ON:Leasing Strategy n Economic Development

Development, Design & ConstructionSocial Networking n Financial Feasibility