New customer benefit

Just Lamps’ new PREMIUM data feed is the most comprehensive projector lamp data feed available

It’s designed to help you sell more lamps online BUT it’s only available to selected customers

Would you like to get on the first page of Google?

You could …….

Optimise your site for search engines – if you have the time and expertise (SEO)

Use Pay Per Click advertising – if you have the time and budget (PPC)

Or you could …. Maximise Google shopping opportunities – which is free and

instantaneous – BUT only if you have properly formatted, high quality data

Search Results

SEO results

Google Shopping results

PPC results

Whenever a product is searched, customers see results driven by SEO, PPC or Google Shopping

Click on Shopping Results to see ….

Google Shopping works for customers

Shopping results get multiple hits as there is an image shown Customers are drawn to Shopping results for the easy

comparison of vendors in one place Customers can see descriptions, specs and reviews, and

compare prices Rankings are unbiased and the results can be ordered by price

or relevance

Google Shopping can work for you too!

Submission is free There is no charge if the customer clicks your link and they are

now on your site You start being found in the results immediately if you submit

good data The Premium data feed will help with a high relevance score

Google Shopping is still new

Launched in 2010 in UK, Germany and USA From May 2011 extended to Netherlands, Spain, Italy and

Australia Now includes China, France and Japan You can get a head start on your competition as it is still not

widely understood by vendors

Google Shopping – the rules

Your datafeed must provide at least two essential ‘unique identifiers’• Brand e.g. Sony• GTIC – often referred to as an EAN or UPC code• MPN – Manufacturer’s part number

All supported models must be listed in one group The better your data, the better your relevance score Duplicated MPN or GTIC codes can get all your data rejected

Google Shopping – more rules

The data must match the landing web page:-• The landing page must exist for Google to ‘check’• The product detail must match• The price must match

Once you get rejected, it is very hard to talk to Google to get re-listed

New features

Product photograph

New features

GTIC codes (UPC for States and EAN for Europe and Asia)

New features

Manufacturer’s part number unique to each product

New features

Lamp source (Diamond Lamp or OEM)

Not just Google

The same data can also be submitted to other price comparison sites :-• Amazon• Pricerunner• Buy.com

Automatically updates your webshop with:- • latest products• specifications• pricing • stock levels • and much more - every hour

So to summarise

Will get you onto the front page of Google for free, tomorrow The only data feed from any lamp distributor which provides

all vital identifiers All information provided automatically – connect and forget Will help you sell more lamps online Is an opportunity to get ahead of your competition Will open up more sales avenues

How do I get it?

We ask you to meet a number of criteria :-

• Just Lamps is your preferred lamp supplier• We have a quarterly business review• You provide a quarterly forecast covering the following two quarters• Minimum volumes purchased are 100 lamps per quarter• There is a quarterly fee of £250 or €300

What do I need to do?

You must configure your site and submit the data in accordance with Google’s rules

Ensure your link message and landing pages are as clear as possible

Just Lamps’ IT department can advise you on this Once connected there is no further maintenance needed

Want to know more?

www.justlamps.net