PrEP Campaign Implementation Outside of PhillyAntonio BooneOffice of HIV Planning

PS 15-1509

Principles of high impact prevention should guide the selection and implementation of activities and strategies to focus on MSM of color at substantial risk for HIV infection, and those living with HIV. MSM of color who are at risk for HIV acquisition but not eligible for

or decline PrEP will be provided risk reduction interventions, partner services if diagnosed with an STD, re-testing for HIV and STDs in 3-6 months, and behavioral health and social services

The purpose of this FOA is to support state and local health departments and their community partners to provide comprehensive models of HIV prevention and care services for MSM of color.

PDPH 15-1509 PROJECT NARRATIVE

PDPH states that PS15-1509 funding would enable:

The transition from point-of-care to 4th generation lab based testing.

Provide additional resources to reach MSM of color.

Support high risk HIV- individuals with PrEP/nPEP.

Partner Services Behavioral interventions Immediate linkage to care for

individuals with acute HIV infection

Goals: Reduce sexual risk taking Decrease testing barriers Combat LGBT stigma Inform young MSM about

PrEP/nPEP Empower young men to make

healthy decisions.

NEW YORK/#PLAYSURE

Launched December 1, 2015 Plan Includes both PrEP and PEP

First steps involved assembling key parties and establishing a PrEP workgroup.

Increasing community and provider awareness and access.

Supporting and monitoring appropriate implementation.

NY city and state Dept of Public Health used new and traditional media to promote PrEP

PrEPforSex.org/ #PlaySure HIVStopsWithMe.org Used twitter retweets to track the proliferation of

media. NY lessons learned included the importance of

well-designed PrEP /PEP materials The use of a data driven approach and the

difficulty of starting new PrEP/PEP sites Creativity and advance planning were key for

monitoring and evaluation of implementation

CHICAGO/#PREP4LOVE

Launched February 2016 AIDS Foundation of Chicago and Chicago

Department of Public Health co-convened Chicago PrEP Working Group

Goal: To improve awareness and access to PrEP

4 prongs of implementation, each carried out by various stakeholders/organizations

Healthcare access PrEP/PEP centers of excellence Media campaign.social marketing

Prep4Love.com/ #PrEP4Love HIVstopswithme.org

HIV workforce and provider training Fundraised to cover the costs of

campaign.

WASHINGTON/WE-ARE-1.COM

Composed of 12 community based organizations, agencies and health departments.

Developed multi-jurisdictional marketing/media PrEP promotion campaign for communities and providers.

Washington State Department of Health and state HPG outlined 6 outcomes

Suppressed viral load among those living w/ HIV

Decreased GC and Syphilis among PLWHA and MSM

Increased use of PrEP and nPEP Increased condom use Increased use of clean needles/syringes

SAN FRANCISCO

Developed by San Francisco AIDS Foundation, SF Department of public Health, Project Inform, Be The Generation, Gilead Sciences and other health agencies, CBO’s and PrEP advocates.

OHIO

Developed by AIDS Resource Center Ohio.

Includes free mobile app for download on Google Play and Apple Store

Received grant from National Library of Medicine

KEY CAMPAIGN COMPONENTS

Campaign website designs are simple

Basic PrEP101 No information overload

Campaigns are developed with community input.

Spokespersons/models are reflective of the community’s diverse populations.

Sites provide a list of all PrEP providers within in the area.

EMA’s with the most memorable and visible campaigns were developed by working collaboratively.

All sites provided links to CDC PrEP pages.

ADDITIONAL RESOURCES

My PrEP Experience Project Inform Prep Social Marketing presentation

James Pickett, AIDS Foundation of Chicago