prepare for leasing season: new features & best practices to drive your success (webinar slides)

1 2017 © AppFolio, Inc. Confidential.

Prepare for Leasing SeasonNew Features & Best Practices to Drive Your

SuccessMARCH 2017

THE WEBINAR WILL BEGIN SHORTLY


Prepare for Leasing SeasonNew Features & Best Practices to Drive Your

SuccessMARCH 2017

THE WEBINAR IS STARTING


Audio Check

Select Telephone or Mic & Speakers • Telephone – Dial phone number,

access code, and audio pin

• Mic & Speakers – Make sure speakers are on and volume is up


Ask Questions!

Type your questions in the Chat box

Q&A Panelists:

Harrison, Arezou & Katie


Webinar Details

Time: ~ 45 minutes

Webinar is being recorded

You’ll be emailed the recording & slides within 48 hours!


Meet Today’s Presenters

Jake Schlingman Training Manager

Dianne KrahenbuhlManager, Screening Services


• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go

Leasing Season Best Practices


Invest in marketing to save time

and get quality leads


Include Detailed Marketing Information• Complete the Marketing &

Rental Information sections • More detail now reduces

prospect questions later!

• Include pet policy and amenities

Including Pet Policy results in

20% more leads!


Add Multiple, High-Quality Photos• Showcase your entire

property and floor plan• Ensure renters know

what to expect• Improve the quality of

your leads!

Listings with multiple photos get

66% more leads!


Use YouTube Video Walkthroughs

• Add your YouTube Video URL under Marketing Information

• Appeals to the modern renter

• Reduces uninterested walkthroughs!

40% of mobile users use video

to make a decision


Post Vacancies With One Click• Post to Your Website• Post to Internet: 50+ sites• Activate Premium Leads


What is Premium Leads?

• Expand your marketing reach! • Placement on most popular pay-

to-list sites• Featured placement on free

listing sites• Only $10 per verified lead

receivedView Our Listing Partners:

http://learn.appfolio.com/apm/lp/103/partners.html





Manage All Listings in One Spot

Correct items in AppFolio to get

property listed

Available with Basic (free) and Premium listing sites

Links to view live listing online


Go paperless to avoid data entry

and appeal to renters


Appeal to the Modern Renter

• Go paperless & mobile friendly!• Enable Online Posting features

84% of renters search online from a mobile device


Customize Rental Applications• Ask if applicant is a

co-signer or tenant (or not)

• Require app fee• Customize questions &

instructions to avoid follow-up • ...and more!

NEW!


Stay Paperlessto avoid data entry• Don’t waste time with manual

or duplicate entry• Quickly move through full

leasing process to close prospects

• No need to fax or print!


1. Susie Finds Your Premium Listing


2. You Receive Susie’s Guest Card

*Coming Soon: Add a showing to your Calendar!

Email Susie

93% of received texts are read within the first

minute!

Katie Rudolph

[email protected], do you think something like this looks messier than the bullet points?

Katelyn Surak

i like this!! if the red boxes/text bug you, you can screenshot in jing and then use the power point text bubbles to control text/color. either way i think this sticks more than bullets!


3. Email Susie a Rental Application


4. You Receive Susie’s Application

Enable email notifications under My Settings so you never miss a

lead or new rental application:


Make quick, informed decisions about your

applicants


Before Screening an Applicant• Tip 1: Verify name, current

address, SSN & date of birth match identification information before screening

• Tip 2: Verify any unclear information on paper/manual applications

• Tip 3: Be sure to scan and upload manual applications to your AppFolio database

• Remember: Each screening places a hard inquiry on an Experian credit report

• Caution: Written consent is mandatory when screening/re-screening an applicant


Review the Applicant Summary

Rent Payment Summary

Experian RentBureau

1

2

3

4

5

Credit Summary (FICO 2)

Applicant Information

Eviction HistoryLandlord/ Tenant Disputes

Criminal History

Available within 1-2 minutes!


Reference Report Details

Rent Payment History:● Property name and status● Status/Date● Move in/out date● Outstanding amount● 24 Month Payment history

Credit and Collection History:

● Creditor name & type of account

● Status ● Last Updated/Origination Dates● Current balance/Past Due

Amount● Delinquency summary● 24 month payment history● Notes about current status


Criminal Search (Results Will Vary):

● Name● Date of birth (if provided by the

courts)● Date of the offense● Offense description (varies by

court)● Court location● Disposition (recent status)

Eviction Search:● Defendant (applicant)● Address of property involved● Filing Date● Case Number● Court the case is filed in● Judgement Amount (if

applicable)● Notice Type● Plaintiff name/contact

Reference Report Details


Stay Compliant!● Stay compliant with Fair Credit

Reporting Act (FCRA)

● Applicants denied based on screening report results must receive an Adverse Action (AA) Letter

● Generate & download AA letter from AppFolio, mail to applicant

● AA letter history is logged in the APM database on Rental Application


Contact Screening SupportContact us if:

● You cannot run a screening report.● You have questions about:

○ Credit trade lines○ FICO score○ Rent payment history○ Criminal history or eviction

history

How you can contact us:● Email

[email protected].

● Submit a support request through the Help Center.

Your Applicants can contact us:

(866) 359-3630www.appfolio.com/consumer

mailto:[email protected]


Execute Leases Online

(or print!)


Send Online Lease & Addenda


Print Leases & Renewals • Print to PDF button • Mark as Fully Executed• Upload to Lease Documents

section • Automatically shared to

Online Portal

NEW!


Stay organized at the office & on-the-go


The Dashboard shows recent leasing activity & quick links to leasing reports


Manage Guest Cards in Bulk• Track guest cards

submitted online or manually entered

• Use page filters to quickly find guest cards

• Bulk actions available!


Group Rental Applications• Group applications submitted

online or manually entered

• Keep roommates, or tenant & co-signer apps linked together!

• Convert group to occupancy with one click

NEW!


Track Upcoming Vacancies ● Leasing Expiration - See ALL

leases expiring in a select date range

● Unit Vacancy Detail - See which units are vacant and if posted to website and internet

● Owner Leasing - See leasing activity per unit in a select date range

Mobile friendly!


Review Leasing Performance● Leasing Agent Performance -

Track leasing activities per assigned user

● Prospect Source Tracking - Validate marketing sources

● Occupancy Summary - See occupancy stats by unit type in a select date range


Next Steps


• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go

Leasing Season Best Practices


Your Next Steps• Run the Unit Directory report and add Marketing Title &

Description columns to review & update marketing information

• Review and customize your Rental Application

• Enable email notifications & online leasing features

• Review tips for successful video walkthroughs: https://www.appfolio.com/blog/2014/08/why-you-cant-afford-to-skip-video-tours-webinar-recap/

https://www.appfolio.com/blog/2014/08/why-you-cant-afford-to-skip-video-tours-webinar-recap/


What’s Next?• Recording + Slides

posted to the blog within 48 hours

• You’ll receive an email when it’s ready!

• Start preparing for leasing season!


Thank You!

Jake Schlingman Training Manager

Dianne KrahenbuhlManager, Screening Services

prepare for leasing season: new features & best practices to drive your success (webinar slides)

Software