prepared for: vancouver police department resident and business survey
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Prepared for: Vancouver Police Department Resident and Business Survey. Prepared by: NRG Research Group April 4, 2007. Resident & Business Survey. Presentation Outline. Research Objectives & Method Perceptions of Neighbourhood Safety & Crime and Victimization Satisfaction with VPD - PowerPoint PPT PresentationTRANSCRIPT
Prepared for:
Vancouver Police Department
Resident and Business Survey
Prepared by: NRG Research Group
April 4, 2007
NRG Research Group 2
Resident & Business Survey
• Research Objectives & Method
• Perceptions of Neighbourhood Safety & Crime and Victimization
• Satisfaction with VPD
• Support for Tax Increases to Fund Police Services
• Recommendations to the VPD
Presentation Outline
NRG Research Group 3
Resident & Business Survey
• NRG Research has been conducting this survey among Vancouver residents and business owners since 1998
• Study is conducted biannually
• Sampling - Businesses & residential households within VPD patrol district boundaries
• Total surveyed (biannually):
– Business n=400 (+/-4.9%)
– Residential n=800 (+/- 3.4%)
Research Objectives & Method
Research Objectives
Assess resident & business perceptions of crime and feelings of safety in each of the four patrol districts
Determine the rate of victimization among residents & businesses and the extent to which crimes are reported to the police
Assess satisfaction with police services, including the behaviour of police officers and other VPD personnel
Assess awareness of VPD policing and crime-reduction initiatives
Gauge support for tax increases to fund police services
Gather recommendations from residents & businesses regarding how VPD could improve police services in the community
NRG Research Group 4
Perceptions of:
- Neighbourhood Safety - Neighbourhood Crime - Crime City-Wide
NRG Research Group 5
Residential
30%
34%
30%
29%
27%
34%
33%
39%
35%
35%
18%
22%
25%
28%
2%
2%
2%
2%
3%
9%
7%
6%
11%
10% 22%1998
2000
2002
2004
2006
1, ONE OF THE MOST DANGEROUS 2 3 4 5, ONE OF THE SAFEST
Resident & Business Survey
• Trend toward residents & business owners feeling safer in their neighbourhoods.
Business
7%
6%
13%
12%
34%
31%
28%
26%
30%
35%
31%
32%
16%
20%
23%
5%
6%
11%
14% 15%2000
2002
2004
2006
1, ONE OF THE MOST DANGEROUS 2 3 4 5, ONE OF THE SAFEST
Q7Q11 - Impression of how safe you feel your neighbourhood is when compared to other neighbourhoods in the city.
Neighbourhood Safety
‘06 Top Box +/- ’06 vs ‘04
District 1 - 66% +4%
District 2 - 41% +4%
District 3 - 53% +2%
District 4 - 82% +6%
‘06 Top Box +/- ’06 vs ‘04
District 1 - 54% same
District 2 - 25% +7%
District 3 - 49% +13%
District 4 - 74% +3%
63% 55%
NRG Research Group 6
Resident & Business Survey
• Decrease in the percentage of residents & business owners feeling that there has been an increase in neighbourhood crime from 2004 to 2006.
Q8/Q12 - In the past 12 months, would you say the level of crime in your neighbourhood has…
Business
6%
8%
8%
5%
15%
14%
17%
16%
61%
60%
59%
62%
6%
7%
9%
8% 2%
3%
2%
1%
5%
4%
9%
10%2000
2002
2004
2006
INCREASED SIGNIFICANTLYINCREASED SOMEWHATSTAYED ABOUT THE SAME
DECREASED SOMEWHATDECREASED SIGNIFICANTLYDON'T KNOW/ HASN'T OPERATED IN CITY OF VAN. LONG ENOUGH
Residential
6%
6%
5%
7%
19%
14%
15%
18%
13%
58%
60%
62%
56%
65%
6%
7%
5%
9%
9%4%
1%
1%
2%
1%
3%
8%
10%
11%
6%
10%1998
2000
2002
2004
2006
INCREASED SIGNIFICANTLY
INCREASED SOMEWHAT
STAYED ABOUT THE SAME
DECREASED SOMEWHAT
DECREASED SIGNIFICANTLY
DK/ HAS NOT LIVED IN HERE LONG ENOUGH
Perceptions of Neighbourhood Crime
‘06 Top Box +/- ’06 vs ‘04
District 1 - 24% -17%
District 2 - 20% -5%
District 3 - 16% -11%
District 4 - 15% -4%
‘06 Top Box +/- ’06 vs ‘04
District 1 - 24% -1%
District 2 - 21% -4%
District 3 - 13% -14%
District 4 - 23% -1%
17% 21%
NRG Research Group 7
Resident & Business Survey
• Residents’ & business owners’ perceptions of crime in Vancouver as a whole contradict perceptions at the neighbourhood level.
Q9/Q13 In the past 12 months, would you say the level of crime in the City of Vancouver has .... ?
Business
10%
10%
24%
31%
38%
41%
43%
38%
12%
5%
12%
9%
1%7%
10%
12%
10%
30%
25%
1%
1%
10%
14%2000
2002
2004
2006
INCREASED SIGNIFICANTLYINCREASED SOMEWHATSTAYED ABOUT THE SAMEDECREASED SOMEWHATDECREASED SIGNIFICANTLYDON'T KNOW/ HASN'T OPERATED IN CITY OF VAN. LONG ENOUGH
Residential
11%
10%
28%
33%
33%
37%
41%
37%
9%
6%
10%
11%
1%
1%
9%
8%
12%
17%
34%
32%
10%
7%2000
2002
2004
2006
INCREASED SIGNIFICANTLYINCREASED SOMEWHATSTAYED ABOUT THE SAMEDECREASED SOMEWHATDECREASED SIGNIFICANTLYDK/ HAS NOT LIVED IN HERE LONG ENOUGH
Perceptions of Crime in Vancouver
‘06 Top Box +/- ’06 vs ‘04
District 1 - 45% -3%
District 2 - 37% -5%
District 3 - 44% +7%
District 4 - 44% +7%
‘06 Top Box +/- ’06 vs ‘04
District 1 - 41% +9%
District 2 - 31% -2%
District 3 - 36% -2%
District 4 - 50% +15%
43% 41%
NRG Research Group 8
Experiences with Victimization
NRG Research Group 9
Resident & Business Survey
• The incidence of victimization has decreased from 2004 to 2006 among both residents and business owners.
Q12/Q17. In the past 12 months, while at your place of business, has any member of the staff including yourself, a client or a customer been the victim of any crime (e.g. vandalism, theft, physical assault or a break & enter)?
Q13/Q19. Was (this/the most recent) crime reported to the police?
Experience with Victimization
Residential
21% 15%
15%
36%25%10%
2004 2006
DIDN'T REPORT CRIME
REPORTED CRIME
Business
28% 24%
17% 16%
45% 40%
2004 2006
NRG Research Group 10
Overall Satisfaction with VPD &
Perceptions of VPD Officers
NRG Research Group 11
Resident & Business Survey
• Overall satisfaction with the VPD remains relatively high with four out of five residents & business owners expressing satisfaction with the service provided by the VPD.
Q6/Q9. Overall, how satisfied are you with the service provided by the Vancouver Police Department?
Overall Satisfaction with the VPD
Residential
56% 52%
23% 28%
80% 79%
2004 2006
VERY SATISFIED
SOMEWHATSATISFIED
Business
58% 55%
27% 29%
84% 84%
2004 2006
NRG Research Group 12
Resident & Business Survey
• Evaluations across seven key attributes of officer effectiveness remain strong.
Q4. What qualities best describe Vancouver Police officers when they are responding to the public.
Perceptions of VPD Officers – Residential only
B. PROFESSIONAL
E. COURTEOUS
D. KNOWLEDGEABLE IN THEIR JOB
F. TRUSTWORTHY
G. HARDWORKING
C. EASY TO APPROACH
A. FAIR
Residential
39%
41%
42%
42%
39%
41%
44%
42%
38%
39%
36%
33%
49%
47%
49%
46%
44%
41%
47%
43%
41%
41%
46%
46%
46%
48%
33%
32%
87%
83%
84%
82%
80%
78%
82%
82%
84%
85%
86%
87%
88%
85%
2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
SOMEWHAT AGREE STRONGLY AGREE
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
NRG Research Group 13
Resident & Business Survey
• A higher percentage of business owners gave officers "top of the scale" rating in 2006, indicating that confidence in officers has increased.
Q7. What qualities best describe Vancouver Police officers when they are responding to the public.
Perceptions of VPD Officers – Business only
B. PROFESSIONAL
E. COURTEOUS
F. TRUSTWORTHY
G. HARDWORKING
A. FAIR
C. EASY TO APPROACH
D. KNOWLEDGEABLE IN THEIR JOB
Business
35%
38%
36%
45%
35%
41%
32%
37%
28%
37%
40%
45%
30%
37%
55%
55%
54%
43%
54%
47%
54%
46%
58%
49%
46%
40%
56%
48%
93%
88%
88%
84%
87%
84%
85%
86%
86%
86%
86%
89%
90%
90%2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
2006
2004
SOMEWHAT AGREE STRONGLY AGREE
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
NRG Research Group 14
Satisfaction with Contact with the VPD
& Communicating with the Public
NRG Research Group 15
Resident & Business Survey
• Overall, the incidence of residents contacting the VPD regarding crime or public safety problems has decreased from 2004.
• The incidence of contact has remained stable among business owners.
Q15/Q21. Whether you were a victim or not, at any time during the last 12 months have you personally had contact with the Vancouver Police Department about a crime or public safety problem?
Residential
31% 28% 25%36% 31%
1998 2000 2002 2004 2006
YES
Contact with the VPD
Business
41% 36% 36% 38%
2000 2002 2004 2006
YESYes – had contact with VPD in the last 12 months Yes – had contact with VPD in the last 12 months
NRG Research Group 16
Resident & Business Survey
• Courtesy is a particular strength
Q18A-C. Thinking about this last contact, how would you rate the service you received? / Q20. Thinking again about this last contact, how satisfied overall were you with the service you received for the Vancouver Police Department?
Satisfaction with Contact with VPD – Residential only
Residential
COURTEOUS
KNOWLEDGEABLE
THOROUGH
SERVICE RECEIVED (LAST CONTACT)
25%
22%
34%
33%
34%
32%
35%
33%
65%
65%
53%
49%
48%
45%
46%
39%
87%
81%
77%
72%
81%
82%
87%
90%2006
2004
2006
2004
2006
2004
2006
2004
SOMEWHAT SATISFIED VERY SATISFIED
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
NRG Research Group 17
Resident & Business Survey
• Relative to 2004, business owners in 2006 were more likely to give "top of the scale" ratings to the VPD.
Q24A-C. Thinking about this last contact, how would you rate the service you received? / Q26. Thinking again about this last contact, how satisfied overall were you with the service you received for the Vancouver Police Department?
Satisfaction with Contact with VPD – Business only
Business
COURTEOUS
KNOWLEDGEABLE
THOROUGH
SERVICE RECEIVED (LAST CONTACT)
19%
18%
24%
28%
25%
29%
18%
32%
72%
80%
72%
63%
63%
58%
67%
54%
98%
91%
87%
86%
85%
88%
96%
91%2006
2004
2006
2004
2006
2004
2006
2004
SOMEWHAT SATISFIED VERY SATISFIED
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
1
#REF! #REF!
NRG Research Group 18
Resident & Business Survey
• Communicating to the community regarding major arrests, crackdowns and crime reduction programs remains an aspect of the VPD that residents & business owners do not evaluate highly.
Q24B/Q35 Where 5 is excellent & 1 is poor, how would you rate the job of the Vancouver Police Dept at informing & communicating to the public regarding major arrests, crime reduction projects, drug crackdowns & crime prevention programs?
Business
43% 35%
14%14%
57%49%
2004 2006
4 5, EXCELLENT
Communicating with the Public
Residential
35% 36%
12% 15%
47% 51%
2004 2006
5, EXCELLENT
4
NRG Research Group 19
Support for Tax Increases to Fund Police Services &
Recommendations to the VPD
NRG Research Group 20
Resident & Business Survey
• Residents & business owners are generally supportive of a property tax increase to maintain the current level of police services.
Q26A/Q36. If it became necessary to increase the police budget to maintain the current level of police services in Vancouver, would you be prepared to support an increase in property taxes to cover the cost?
Business
62% 66%
2004 2006
YES, SUPPORT INCREASE
% = yes, support increase - Residential
62%
46%
66% 61%
2006
DISTRICT 1 DISTRICT 2 DISTRICT 3 DISTRICT 4
% = yes, support increase - Business
72%58% 60% 64%
2006
DISTRICT 1 DISTRICT 2 DISTRICT 3 DISTRICT 4
Support for Tax Increases to Fund Policing Services
Residential
61% 61%
2004 2006
YES, SUPPORT INCREASE
NRG Research Group 21
Resident & Business Survey
Residents• MORE VISIBLE/ MORE
PATROLS/ MORE PRESENCE
• MORE INVOLVEMENT/ COMMUNICATION WITH COMMUNITY
• INCREASE FOOT &/OR BIKE PATROL (GET OUT OF CARS)
• DO SOMETHING ABOUT PANHANDLERS & STREET PEOPLE
• TOUGHER DRUG ENFORCEMENT
• BETTER TREATMENT OF PUBLIC/ MORE RESPECT/ FRIENDLIER
Business Owners• MORE VISIBILE/ MORE
PATROLS/ MORE PRESENCE
• BETTER COMMUNICATION/ OUTREACH TO BUSINESSES
• TRAIN OFFICERS FOR BETTER SERVICE/MORE COURTEOUS/ BETTER PR
• DO SOMETHING ABOUT PANHANDLERS & STREET PEOPLE
• GET TOUGHER ON CRIME
Recommendations to the VPD
NRG Research Group 22
QUESTIONS?
For further information please contact:
Adam Di Paula, Ph.D.
Senior Vice President
NRG Research Group
T: 604.676-5641
www.nrgresearchgroup.com
NRG Research Group | Market & Public Opinion Research