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Business Plan

BY: Najib Aidid Mahad BA. HRM

COLONY HOTEL AND RESTAURANT

EXECUTIVE SUMMARY Colony Restaurant.• We launched this business for financial benefits, gaining well customer, encouraging

entrepreneurs, contributing fund to the national economy, creating jobs for the unemployed youth of the country etcetera. The components of our Restaurant are meeting halls, wedding halls, setting places, eating seats and the like.

• Our Hotel Colony is located in the center of Hargeisa near the National Theatre, This area hasn’t standard Restaurants and it’s over populated place that’s why we have chosen it. We can say it’s an appropriate place for this restaurant.

• Colony is attractive apartment and well-built building. This building contains four floors which has Huge parking that has area of 17m2, children’s ground that all the children can play the weekends, Eid Festivals and Summer times. Our restaurant has a wide rooms and lounge seats.

• The Foods we will Produce include: pizza, chicken, fish, meat, Sandwiches Beef burger, Sheep meat, pasta with fish, pasta with meat, meat with rice, chicken with rice, rice with fish, Liver with Bread and all

• other meats. And many kind of drinks Like Fresh mango, Orange, cocktail, banana with milk.• Our anticipated capitalization consists of a budget of $250,000; along with $25,000 borrowed

money from the government Owner's equity derives from joint savings of six Parteners.• The company will have a comprehensive marketing, advertising, and promotion campaign that

will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts.

• The company has planned to offer its products at a slightly higher price than that of its competitors. This is to provide credibility to its clients as an upscale establishment that provides a unique menu. This will also provide the funds to cover the higher than expected operating costs due to the differentiated and expanded menu.

• Basic information of the Business• Business: Hotel and Restaurant• Business name: Colony Hotel And restaurant • Business Type: Product and Service provider• Business form: Partnership/Private Public Partnership (PPP)• Location :Hargeisa, Somaliland

KEYS TO SUCCESSLocation. : is essential to us, we need to be close to our market because we are not

trying to get people to travel to reach us.

The right food: The Right food that we produce is key of our success

That we will attract our Customers with suitable price and high quality service

• So There Are Two Main Purpose For This Business:

To Gain Many Profit

To Cover All Need Basic on Restaurants

and Hotels

BACKGROUND

• Type Of The Organization • The Production Of the Organization • Our Objectives : Mission And Vission • Location and Premises • Ownership And Management • Over view Of the Readers •  • 1.4 Definition of The organization • Colony Hotel is a Hotel with Restaurant that Produces Services and Products. the Type of Our Business is a

Partnership That Consist of members including Owners, Managers, Supervisors and Other Members. This Company will cover The Social Needs For The Hotel and Restaurant.

OBJECTIVES OF THE BUSINESS

• There Are Two Main Approaches Of our Objective And They Are :-

• A:Mission

B: Vision

• Our Objectives Are involves These Two Approaches, according right plan of the

Company or The Needs of the customers .

  Missions

• The Colony will be an upscale deli specializing in a combination of fast hot or cold

sandwiches and salads plus specific recipes focusing on the Hargeisa Customers

Missions Colony will follow a differentiation strategy that will provide unique or hard to find choices to Colony . Colony seeks to achieve the following goals:•Cash flow self sufficiency by the end of the first year. •Repay debt from original financing by the end of the second year. •Provide an income for founder-owner with income growth possibilities.•Sales over $20,0000 in the first two years.•Sales of more than $100,000 by the fourth year.

CONTINUE

• And there Are So Many other Missions That the Has, According To the Achievements and Goals of the Company. And They Are:-

• To ensure that each guest receives prompt, professional, friendly and courteous service. • To maintain a clean, comfortable and well maintained premises for our guests and staff. • To provide at a fair price – nutritional, well-prepared meals – using only quality ingredients. • To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each

guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

• To be aware of and act on our responsibilities as a good corporate citizen to: * provide a safe, clean and attractive place for guests to enjoy and for employees to work in; * ensure ecologically sound management practices at the restaurant and in our surrounding gardens and woods; *

• To provide an exceptional dining experience that satisfies our guests' grown-up tastes by being a "Cut-Above" in everything we do.

VISION

This Approach will focus on What we want to achieve After 5 more years.And where we want to reach in the Future Time … And it indicates these Following Terms:- •To attempt any Opportunity That we Could Make money.•In Estimation To Gain a profit that has a Value 0f $2 Million dollars for the coming eight years.•To ask every customer what he/she willing to contribute us.•To create a tangible reputation•To Make Funds that helps small business and the people who has idea Like this …. •To help people be satisfy our Product  •To reach our product every village in Hargeisa.•To help people enjoy life, or offer an affordable solution to their needs

• And Another Visions That the Company Has are :- • Online Retailer• “We intend to provide our customers with the best online shopping experience from

beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.”

• Within the next 12 months Colony will become known to be no.1 in service, to have the best staff, and to serve the best restaurant .

• We provide fresh modern cuisine and beverages in a unique environment with friendly yet un-intrusive service to a high volume of customers through effective teamwork and communication.

BUSINESS STRATEGY

• Competitive Edge• Our competitive edge is the menu, the chef, the environment, the management,

the service and our friendly place! We will have an international menu and our food will be made with the freshest ingredients and produce available. The chef has an excellent taste for what fine dining is and requires. Our environment is elegant and comfortable and our decor is warm and relaxing. Great service is very important to us. The management and servers will handle every detail to make customer's special evening even more special! All this and our great atmosphere will make customers want to come back again and again!

MAIN COMPETITORS

• Our biggest competition is in the city , which has a large selection of restaurants. Currently, many people who live in Hargiesa. With the redevelopment in Hargeisa. And with Restaurant, we will convince these people to stay in Long Branch and eat at our restaurant.

• There are three restaurants in Hargeisa that are similar to Colony . These are also the two most popular places in Hargeisa.  Each of these restaurants will be important to us. We feel the clientele they have is the class of clientele that our restaurant will appeal to.

• The first place is an Maansoor restaurant, open All the days in the week and serves lunch and dinner located uptown on Broadway. It is very busy for lunch as well as at dinner time. Their price range is $7-$15 for lunch and $12-$24 for dinner entrees. 

• The Second place is Sumer-time restaurant at the Ocean. They open seven days a week, dinner for two without wine averages $100. All these three restaurant are our local, difficulty competitors.

MARKETING CLIENTS

• Due to the appropriate place of Our Hotel & Restaurant we are willing to get a large number of Clients with different classes especially elite customers. We anticipate launching three branches two In Hargeisa and One in Ceel-Sheikh Beach at summer season.

• The branch of the centre of Hargeisa is the largest and widest Service provider. • Branch in Jigjiga yar Village: this will locate in jigjig yar Village near NGUC that

provides both product and services.• The Branch that we plan to open in Ceel-Sheikh beach will provide the clients an

adequate services and products in summertime season because as we aware of there are many tourists who visit the country in this season.

MARKET TARGET

• our market target is a to receive good customers and we have good employee that working in area of market to attractive many buyers that want to pay something we have like foods ,sleeps ,swimming and play ground that playing football sometimes and drinking like tea coffee so if you sleep our hotel one night 25% will be Discount for you and we have many customers that every day come again and again to eat our product the customers they are choice our product to quality and low price if we are produce our product high price {skimming } the customer they will go then we will produce nice price and food quality organizational goals depend on determining the needs and wants target

RESEARCH AND DEVELOPMENT

• Every company they have department of research and development and we have many employee those works in that area to collect or they know the customer what they need develop the plan for gathering it efficiently and presenting the plan marketing management .there are many steps should be following are :

• Gathering secondary information • Planning primary data collection • Some company they use secondary data but we start our company the new data collection the population

that live in area .our department research and development , there many approaches when take data • Observational research: when the data is gained by the observation relevant people action and situation • Survey research: is gathering primary data by asking people questions about their knowledge or where you

went to make research and development • Sometimes we take data and we making survey there different method that asking questions like

questionnaires, telephone interviewing and personal interviewing

PRICING STRATEGY

• Our pricing strategy will focus on providing high quality, healthy food that is quick and has a unique flair. Because of this, we expect to be able to charge somewhat more for our products than other stores, as long as the customers agree that the food is better than average. the price our Colony restaurant and hotel we selling one food normal price

• Every day our Colony restaurant and hotel what coming those eating or sleeping our Colony 65% that customers eating our fast foods that foods consist or contains dinner and lunch breakfast and 30 percentage that sleeps our restaurant when the costumers that will sleeping in Colony hotel one person he sleep one month we gives five days that to be free they price pay are twenty five days they will pay small price that happy our customer the place we sitting our costumer is large place that we welcome open hand and chest happy to increase our product and service we will hope our Colony restaurant to reach the neighbor regions . The staff is really friendly, and the food is amazing

• Product and service • The products we produce are different types such as • Sandwiches• Meals• Steak• Meat• Chicken • Chips• Pasta and fish, pasta and meat, pasta and chicken, rise and camel, rise and chicken etcetera.

• The drinks are different types we produce are:• Banana,• cocktail, • orange,• banana milks,• mango apple,• Soft drinks (Pepsi cocola,water soft sprite another drinks}

• Tea we produce our restaurant are:• Somali tea,• coffee with milk,• Coffee Chena• We hope that Our customers will satisfy with the product we produce

• Services: our main Services that we intend to our beloved customers are • Playing ground • Swimming pools• ,cinema, sleeping rooms • meeting halls • lounges area • Luxury Places, • High speed Internet • Gym• Wide Parking• that our customers enjoy its view price product and service our price is a very low because our customers have different income

levels when we come to the business of Colony hotels with low price we became famous in short times and a lot of costumers joined our business because our low price

MARKETING PROGRAM

• We will employ three different marketing tactics to increase customer awareness of our Restaurant. Our most important tactic will be word-of-mouth/in-store marketing. This will be by far the cheapest and most effective product that has a quality and good features of our marketing programs.

SALES STRATEGY

• Our sales plan is to establish and maintain position with our local customers. The strategy is to build more customers in order to increase revenue. Sales in our business is client service. It is repeat business. We will focus on making all our customers happy with our food, service and entertainment options.

• Our strategy in the restaurant is to have an experienced staff that know the food, and liquor. We will train every new employee so they will fit in with Gabri's concept, which is "Wonderful food, reasonably-priced and knowledgeable service in an outstanding atmosphere."

• Human resource Department:• Our employees will consist of different people that perform different jobs such as

Manager, Assistants manager, Cashiers, Reception, Cookers, Waiters, Cleaners etc the table below will show their Qualifications, Experience ,Numbers, And their type.

HOTEL STAFF

Human Resources by Type

Number Experience/Qualifications

Cook 8 8 years

Receptionist 3 Degree/2years

Waiters 8 3years

Cashier 2 Degree/2years

Manager 1 Degree/5years

Cleaners 6 1year

Assistants Manager 2 Degree/1year

Total 30  

• Financial Start up Funding • Currently, the company is owned by the original 5 founders and one

unlimited partner, who each will contribute $50,000 for the same amount of share, 25%. This amount ( 250,000) will more than cover start-up requirements, and provide the business with a cash cushion to use for expansion over in first three years.

FINANCIAL REQUIREMENT

Start up Expenses _ _ _ _ _ _ _ Land expenses 80,000

Equipment Expenses 40,000

Insurance expenses 10,000

Stationary expenses 15,000

Legal expenses 5,000

Total Expenses 150,000

   

Start up Assets _ _ _ _ _ _

Cash required 30,000

Beginning inventory 20,000

Long term assets 25,000

Other current asset 15,000

Supply 10,000

Total Assets 100,000

TOTAL REQUIREMENT 250,000

Financial requirement

• Legal frame work environmental social risk•  • Social frameworks: when give our customer or we selling the risk food or Haraam food we are product its clear we have eating legal food

that gives our costumer • Changing lifestyle of people in any given fast food more expensive, the cost impact of the food and the restaurant does not have high

expectations, and a good restaurant should be taken advantage of credit card, such as the quality and want to have more convenience and fun to hang out with others.

• Technology framework:• Technology, for a fast food restaurant does not offer a high impact. Colony in terms of integrating technology to improve itself. For managing

their operations. Easy payment, wireless • u should follow internet technology, in order to arrange for their customers, to manage its logistics supply chain management. • Legal frameworks:•  Colony has to follow many rules and regulations of the market. Such as hours of work, the law firm as registered owner of a firm or

organization.

• Staffing Process• Colony practices managerial function of Staffing in filling and keeping filled

passions in the organizational structure through identifying workforce requirement, recruiting, selecting, placing, appraising, compensating, and developing both candidates and current job holders in order to accomplish their tasks efficiently and effectively.

MARKET ANALYSIS SUMMARY

• We have three main markets:• People who work in the downtown area during the day, who will be

looking for walk-in good food and convenience for late breakfast and lunch.

• Surrounding businesses looking for phone-in lunch for business meetings.

• Workers with families looking for take-out food to take home for family dinner at the end of the workday.  

• Conclusion • Colony Restaurant.• The Main Purpose that we opened in This hotel are many purpose Like: Financial benefits, to gain good

customer and so many other purpose . We consider that The people living in that Area to have acces all various supplies. This hotel will consist conference hall, meeting hall, wedding hall, setting places and sleeping parts and so other parts . you also find additional service like Internet high speed, reliable workers that will do any thing you need in this Restaurant .

• The Foods That we are Producing are : pizza, chicken, fish, camel meat, goat meat, Beef burger, Sheep meat, pasta with fish, pasta with meat, meat with rice, chicken with rice, rice with fish, Liver with Bread and all other meats. And Many kind of drinks Like Fresh mango, Orange, cocktail, banana with milk.

• Colony seeks to achieve the following goals:• Cash flow self sufficiency by the end of the first year. • Repay debt from original financing by the end of the second year. • Provide an income for founder-owner with income growth possibilities.• Sales over $400,000 in the first year.• Sales of more than $500,000 by the third year.