Crossroads Realty Team – Helping You Find Your Way Home!

Preparing for a Successful Home Sale

Linda MartignettiSERVING SOUTHEAST FLORIDA FAMILIES SINCE 2005

Welcome,

I realize that you have a choice when hiring an agent to help you sell yourhome and truly appreciate the opportunity to present my proven approach andthe results I’ve achieved for my clients. As your agent, there are several servicesyou can expect me to provide, including:

• Accurately pricing your home.

• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

• Providing unmatched marketing including professional photography, video, custom property web sites, and staging (when desired).

• Securing a qualified buyer within your specific time frame.

• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

Regardless of the price of your home, when you hire me as your Realtor, bothyou - and your home - will be prepared for a successful sale.

Warm Regards,

Linda Martignetti, BrokerCrossroads Realty Team954-464-5434

Linda

Linda MartignettiSoutheast Florida

Linda Martignetti has had the privilege of calling Southeast Florida her home since 2004. Born in New York, shemoved to Minnesota in 1982 with her husband and raised their 3 children. She relocated to Florida once hergrown children all found themselves planted here for various reasons. Linda is now blessed with 8 beautifulgrandchildren that keep her busy when not serving her many clients.

Initially, the challenges of trying to search for a new home while out of state, unveiled the need for dedicatedprofessionals to assist others trying to relocate and drew her to the real estate business. It didn’t take long forsuccess to follow as her passion for helping people, whether local or afar, became apparent to those needing realestate assistance. They needed to find that “trusted advisor”. With the then upside-down market and so manypeople forced into short sales to prevent foreclosure, many will tell you that her counseling has helped them seethings in perspective and calmed many a frantic and frightened seller. And most of all, she was able to negotiate asuccessful short sale so they could move on and rebuild their life. Buyers, on the other hand, will tell you theirstories of how Linda stuck with them until they found their perfect home and then guided them through theprocess providing valuable resources and referrals to get the job done.

Linda Martignetti has been a widely respected member of the Southeast Florida real estate industry since 2005.After hundreds of sales, her track record remains spotless, a record she attributes to always placing her clients’interests ahead of her own, providing attentive one-on-one service and knowing the contracts and proceduresextremely well. She believes that real estate is all about developing and building relationships with her clients, notjust buying or selling a home. Linda understands the emotions and finances involved in the purchase or sale of ahome and as a result, she dedicates her time and talents to effectively guide them through the process or realizingtheir dreams.

Linda is currently broker/owner of Crossroads Realty Team. With the ever-changing real estate market, she saw the need to put herself out there and lend that helping hand. “A Realtor has a lot more responsibility than that in any other service industry. We are dealing with people’s lives! And with so many people losing their homes due to circumstances thrown at them from the current economy and life, they needed to know that someone really does care.” That desire set the goal for someday putting together her own real estate company with a group of people that truly were “other centered”. Crossroads Realty Team is that dream. And as collective long-term residents of the communities we serve, we’re putting our knowledge together to work for you!

Linda has earned the prestigious CRS, CFA, CSSA, SRES, PPMC, and CLHMS Realtor designations. Fewer than 5% of ALL Realtors Nationwide have earned these designations. She is a proud Endorsed Local Provider for Dave Ramsey. ELPs earn Dave’s recommendation through their track record of success and commitment to fantastic customer service. She is also an affiliate of Homes for Heroes - awarding others for their service to the community. Linda is also a proud sponsor of 4KIDS of South Florida!

Licensed Real Estate Broker –Owner of Crossroads Realty TeamServing Broward and Palm Beach Counties

Direct: 954-464-5434Fax: 1-888-427-6865

Email: Linda@CrossroadsRealtyTeam.com

Company Website: www.CrossroadsRealtyTeam.com

“Helping You Find Your Way Home”

About Linda

The Crossroads Realty Team Process

DISCOVERY INSPECTION MARKETINGPROPOSAL

HOMEVALUATION

MARKETINGAGREEMENT

DISCOVERY – Here’s where we gather information from you– about your home, your reasons for moving, how quickly you need to move and where to, your concerns, etc.INSPECTION – It’s time to take a look at your home, note important features, upgrades and improvements, evaluate items that need attention, etc.MARKETING PROPOSAL – We will review of all the marketing, advertising and things we do to find a buyer for your home.HOME VALUATION – Pricing strategy and review of market activity in your immediate area.MARKETING AGREEMENT – Review and sign the marketing agreement should we both decide we want to work with each other.

Overview of the Selling Process

We utilize the three “P” principles to get your home sold FAST!

Preparing Your House To SellTo maximize the value of your house we need to implement

the 3 “C’s of Staging:

C 1. Clean! Spotless kitchens, baths, patios, and decks. Things you don’t routinely clean like ceiling fanblades, baseboards, ceiling corners, and more.

C 3. Color! Neutral colors are best with color accents. Bright and bold colors do not appeal to the broadest base of buyers which is our target.

Preparation is key to gettingyour house sold in the

shortest amount of time andfor the best price!

C 2. Clutter Free! Pack it up, throw it out, or donate it. You’re moving so now is a perfect time to clean house literally and get rid of things you no longer use or want.

ConditionPREPARING YOUR HOME FOR A SUCCESSFUL SALE

Unfortunately, you only discover potential deal-killing repairs after you are already undercontract - when the buyer hires a home inspector to scrutinize every aspect of your home.

When you list - and close - your home with me, I’ll walk through your home with you andmake suggestions on items that appear to be needing repair. Although, I am not a licensedexperienced inspector! Sometimes, a pre-listing inspection is one of your best investmentsespecially if the house has not been maintained as well as it could have been.

Discovering and repairing problems early in the marketing process places you incontrol, eliminating the stress of making repairs on the buyer’s schedule. Having yourhouse in move-in condition also helps you avoid delays to closing and demonstrates tobuyers, agents and the buyer’s home inspector that your house has been very wellmaintained. We want buyers to focus on how they would live in your home - not whatthey would have to repair.

Additionally, your house will stand out from the competition as a better value andcommand a higher price.

I will also recommend trustworthy, professional contractors to address any repairs that areneeded. The extent that these repairs are made will directly affect your listing price. Youhave the ability to command a higher asking price, and substantiate it, when your homeis in top condition.

In a Maritz Researchpoll, 63% of buyersresponded that theywould pay more for ahouse that is move-inready.

ConditionHOME WARRANTY

When your home is listed with me, it will be covered by a nationally-recognized home warranty from 2-10. The benefit to you is that many of the normal day-to day repairs are covered under this plan while your home is listed.

By advertising a comprehensive warranty for your home, we increase buyer confidence in your home and set you apart from the competition.

How Homes SellUNDERSTANDING HOW BUYERS EVALUATE HOMES

The marketing I will do to promote your home has only onepurpose - to increase awareness among potential buyersleading to in-person showings.

Once buyers reach your front door, the job of marketing is over!Your home must now compete with other homes in two areas; Features and Price.

If your home has more features that appeal to buyers –or your home is priced lower than comparable homes –your home will stand out as the better value.

Conversely, if your home lacks the features that potential buyers desire, your only option is to compete onprice.To be effective, your home should stand out as one of the top two to three best values in your immediate marketplace.

PRICING YOUR HOME FOR A SUCCESSFUL SALE

Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that - pricing yourhome accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes the highest price. Please keep in mind, the agentdoesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.

1. Poor Marketing – Gone are the days when an agent could simply place your listing with the local multiple listing service, stick a sign in the yard, and wait for another agent to bring forth the buyer. In the past 10-15 years, computers and the internet have changed the face of real estate. Most agents haven’t kept up. According to the National Association of Realtors, 95% of all home buyers use the Internet for house hunting. With Linda’s computer programming background and her continuous research and training in marketing, she implements sensational, effective marketing plans for all her listings.

2. Bad Photos – You might be surprised how many buyers say “NO!” to houses simply because of poor photos used in ads, internet or on the Multiple Listing Service. It’s even more amazing that agents let them discard a house based on that criteria, but it happens all the time. Good photos are not always easy to get. Make sure the house is well represented in all photographs. Linda provides amazing professional photos with attention to detail that will work to get your home SOLD!

3. You Had a Lousy Agent– Yep, they exist: Real Estate agents who mislead, misfire and misbehave. Their bad advice can cost you plenty in time, money, and the sheer hassle of keeping the place show-ready 24/7. The wrong agent will misrepresent (“Here’s what I can get for you if you list with me!”), not market it properly, fail to screen for qualified buyers, be unresponsive to interest from other agents and keep yu totally in the dark throughout the process. What’s more, if your agent is abrasive, arrogant, or simply unknowledgeable, other agents may not want the hassle of showing any of their listings to prospective buyers. Linda is well liked and well respected by agents in the real estate community and will work hard to get YOU the best price in the least amount of time. Plus you’ll get feedback on every showing, and great communication!

4. Pricing – Some home sellers want to price their homes above market value, because they think the cushion gives them more negotiating room. But what overpricing actually does is eliminate potential buyers. Others price their homes too low, causing potential buyers to wonders what’s wrong with it? Linda will work with you to get the most money in the least amount of time.

Factors that Influence Market Value

• Supply & Demand• Economic Conditions• Asking & Selling Prices of Competing Homes• Your Home’s Condition• Buyer’s Perception of Your Home

Factors with Little or No Influence on MarketValue

• The Price the Seller Paid for the House• The Seller’s Expected Net Proceeds• The Amount Spent on Improvements

The most effective method of pricing your home is to have a professionalappraisal. Of course, not everyone is in a position to do that and that iswhy we take extraordinary care to perform and accurate and up-to datemarket analysis of your property.

Benefits of having a professional appraisal:

• You receive an unbiased, third party opinion of the market valueof your home by a trained professional.

• You are positioned to quickly recognize and respond to a market offer.

• You are positioned to effectively challenge a low lender’s appraisal ofyour home, maintaining your higher contract price. A lender will considera well-known appraisers valuation - they will not consider an estimateprovided by a real estate agent.

• You avoid the common practice of a real estate agent “buying yourlisting” by suggesting a higher price than can be achieved. Because theagent would then be reluctant to suggest a price reduction early in themarketing process, you lose valuable time during those critical firstseveral weeks on the market.

PricePROFESSIONAL APPRAISAL

Pricing Your Property To SELL!

We must consider:1. Recently sold, comparable homes2. Homes you will compete against3. Are we in a buyer’s market or seller’s market

We are looking for that “bullseye” price which will result in:1. Higher Offers2. Less inconvenience for you3. A faster Sale!

Buyers will compare:1. Other Houses2. Location3. Amenities4. Condition

In the end your house needs to tip the scales in favor of buyers choosing it over others.

Pricing Your Home CorrectlyAttracting maximum buyer interest

Current market conditions determine the value ofyour home. Proper pricing is crucial.

• Realistic pricing achieves maximum price in a reasonable time

• Improvement costs are almost always more than added value

• Houses that sit on the market for a long time tendto not be shown

• The price should not exceed the value by more than 5 percent

If you overprice your home:

• It makes other homes more attractive and can help sell the competition instead

• Your home will be shown to fewer prospective buyers You may lose buyers who would bewilling to negotiate

Pricing Your Property To SELL!

We must consider:1. Recently sold, comparable homes2. Homes you will compete against3. Are we in a buyer’s market or seller’s market

Understanding Home Valuations

Top 5 Reasons why you can’t trust the accuracy of a Zillow estimate.1. Zillow doesn’t know anything about the condition of your home or the updates you’ve put in your

home.2. Zillow has little or no knowledge about your lot, your views, are you walking distance to the best

schools, are you on a water lot, etc.3. Zillow’s data is often inaccurate and they don’t always compare apples to apples.4. Another reason their data might not be accurate is because they can’t keep up with the market

shifts going on (interest rates going up or down, or seasonal markets, etc.5. Zillow is now out there buying homes. Do you think Zillow is going to pay you top dollar for your

home? They offer below market value And they don’t charge a commission but they charge a 7 –12% service fee!!!

Understanding Home Valuations

Because each house is different, we will customize a marketing plan especially tailored to your house. Using worksheets like below, we ask you to identify highlights of your house, neighborhood, and other things that would entice a buyer. (Part of Discovery)

MarketingMARKETING YOUR HOME FOR A SUCCESSFUL SALE

Your home is now priced accurately and looks great. Let’s show it off!

The marketing of your home will reflect anestablished history of how buyers search for, and purchase, homes.

*95% of buyers use the Internet during theirhome search.

*95% of all home sales in Florida are co-brokered.This means there is a listing agent who represents you, the seller, and anotheragent who represents the buyer of your home. As a result, marketing toRealtors® is our most productive activity.

*The most effective way to get the attention of productive agents and buyers isthrough accurate pricing and great photography.

Exclusive Home Selling Action Plan

PRE-MARKETING:

Inspection to get your home in “showcase” showing condition. Install lockboxOption to have home professionally or virtually staged if vacant.Necessary repairs and touch-ups to the property determined and scheduled. Room measurements taken.Marketing Photos and HD Video taken of the property and emailed to the

seller for Approval.*Marketing description written and submitted to Seller approval. Custom color flyers ordered and delivered. Complimentary Seller Home Warranty Coverage (during listing period)* Copies of all listing documents made and emailed to seller. Property inspection ordered(if chosen by Seller)Your property pre-marketed and promoted through all real estate networks

*some items limited based on fee schedule and price of home

Exclusive Home Selling Action Plan

MARKETING BLITZ:

Place home on the Regional MLS (Multiple Listing Service) 30-plus professional photos of your home posted on the MLS and syndicated to thousands of

real estate websites.HD Video Tour posted and syndicated through Youtube.com and other sites. Custom property website set up with your address

(Ex.- https://9320carringtonavenue.thebestlisting.com/) Zillow”Walk-Through-Tour” For Sale yard sign installed where allowed. Social Media Blitz with custom videos. Place on multiple Facebook page Real Estate Business pages. Reverse prospecting query activated on MLS to any agent/buyer searches that match your

property. Zip Flyer E-mail sent to thousands of Agents in your market area about your property.Optional: Saturday or Sunday Open House event the first weekend on the market.Open House Event published to ALL REALTORS for their buyers. Feedback gathered from agents who have shown your home. Report to Seller of all showing activity and feedback during the first few days on the market. Scheduled update call to evaluate all market activity, feedback, and offers.Offers presented to seller. Best offers negotiated to get you best terms and price. Sales contract executed, Escrow opened and closing date scheduled.

Phase 2: (In the unlikely event an acceptable offer has not been achieved: Email report on number of prospective buyer inquiries, showings, buyer calls, internet hits

and web leadsUpdated Comparative Market Analysis(CMA) done for Property and sent to Seller Scheduled update call from (Agent) to evaluate all market activity., feedback, and pricing. Pricing and Marketing Strategy adjustments as necessary.Open House Event scheduled.Marketing Blitz repeated until successful sale of property.

Keep in mind, the marketing plan is only the marketing aspect of your listing. All of our dailyand weekly activities are focused on getting qualified buyers in your home and generating anacceptable offer for the sale of your property. This is followed by the negotiating stage oncewe receive one or more offers. Third is the escrow/pending stage once we execute a salescontract on your property, which culminates in a successful closing. Our highly skilled groupis working diligently at every stage to represent you and to serve your best interest. Thanksagain for the opportunity to represent you in the sale of your property and assist you in thismove in your life.Committed to your best interest,

Linda MartignettiLicensed Real Estate Broker –Owner of Crossroads Realty Team

Exclusive Home Selling Action Plan

Promoting your property to sellStatistically over 90% of home buyers use the Internet in their searchfor a new home. That is where your home needs to be found.

Because each house is different we willcustom tailor a marketing plan just for

you and your house.

Whether you love it or hate itsocial media plays a big partin marketing and promotingyour house for sale. We makesure you’re found there too.

Because we’re Internet veterans we will ensure your house is found on the world wide web (www) and seen by potential buyers not just in the US but all over the world.

• How can you benefit from Crossroads Realty Team’s Coming Soon Promos?

• Marketing your property that is not yet in the MLS to gauge interest and create early demand for your coming soon property

• Gain valuable feedback on your property from potential buyers before your property officially goes up for sale

• Showcase your coming soon property by adding photos and a thorough description of it to the Coming Soon Portal

Promote Your Coming Soon PropertySharing your property with potential buyers before it's on the market

Pre-Launch Campaign!

MarketingINTERNET MARKETING

Your home will be placed and syndicated on hundreds ofthe world’s leading real estate web sites for maximum exposure.

Here are just a few of the sites where your home will be found. . …

CraigsList

Your home will also be marketed extensively on Facebook, theworld’s leading social media site, as well as Instagram, YouTubeand LinkedIn

I will market your home using several proven approaches,including highly-targeted ads, video, photos and more.

Facebook represents an opportunity to reach tens of thousandsof local Florida residents on a site where they already spend alot of time in addition to out of state buyers.

SOCIAL MEDIA MARKETING

When you sell with me, your property will be featured on sites like:• CrossroadsReatlyTeam.com• Realtor.com• Homes.com• Zillow.com• Trulia.com• Sun-Sentinel.com• Redfin.com• LeadingRE.com• LuxuryPortfolio.com* • LuxuryRealEstate.com* • All Major Real Estate Brokerage websitesAnd much much more…

*Select areas and price points apply. Not all MLSs participate in the data feeds to these sites. Appearance of your property on individual sites is contingent upon localized proprietary feeds. Long & Foster has a business relationship with the abovecompanies at the time of this printing. Such relationships are subject to change without notice. Information believedaccurate but not guaranteed.

Reaching Millions of Potential BuyersA global online syndication strategy

Key features & benefits of your home’s customized website:

• A convenient, one-stop shopping experiencewhere visitors can view property details,photos, maps and more

• Superior online presence that uniquelyshowcases your home with pictures anddetailed information for prospective buyers

• Neighborhood and community informationEasy-to-share via email and social media sites

• Easy access to get more information orschedule showings of your home

• Visitors can contact me immediately anddirectly to inquire about your home

A Customized Single Property Website for Your HomeOne key element of our extensive digital marketing strategy

My Buyer’s List

Market Your Home To Other Realtors To

Bring Their Buyers!877Info Line

Advertise Your Home On Top Real

Estate Sites

Open Houses

Advertising Sends Traffic to the Website

Innovative, Targeted Marketing for SocialMedia With Videos Created by Me!

Top Notch Professional Photography and Zillow "Walkthrough" Videos

E-MAIL MARKETINGYour home will also be marketed using the latest video email technology, enabling agents and potential buyers to watch ahi-definition video of your home directly from their email.

Sent to more than 6,000 active real estate agents and area residents, these emails have generated a tremendous response formy clients - leading to increased awareness and showings! I am one in only a few of the only agents in the Fort Lauderdale andsurrounding areas to utilize this advanced marketing service.

Avoiding Common Go-To-Market Mistakes

Not thinking like a buyer While it’s difficult to think like a buyer,it’s important you make every effort to doso. Remember, potential buyers need tosee your house as their home. So together,we will make it as easy as possible forthem to do just that.

Following buyers around when buyingWhenever possible, try not to behome when your property is beingshown to prospective clients. Theyneed to envision your home as theirown, so it’s best they do so on theirown

Limiting market exposure While real estate is certainly a localbusiness, it’s critical to reach thelargest pool of potential buyers foryour home. Increased market exposurecan increase demand and often lead toa better sale price. My company and Iwill work to garner the greatestattention for your property

Not knowing your competition Evaluating the competition is partof the competitive market analysisand will help position your homeproperly in any market. And, if acompetitive home sells, we will usethat knowledge to evaluate yourhome’s relative position in themarket

FIVE STAR RESPONSEHow we communicate

Did you know that according to the National Association of Realtors, that on average, it took Realtors over 24 hours to respond to an inquiry on a home inquiry? That’s not acceptable to us and it shouldn’t be to you either.Because of that, we have a 5 minuteGuarantee Response Time – so anytime anyone inquires on any of the homes we have listed, we have systems in place and are responding within 5 minutes.

With You Every Step of the WayCutting through the complexity

Finding a buyer is just the beginning. I will also assist you with all of the subsequent details that must be managed to ensure a successful real estate transaction.

The Top 7 Questions you Must Ask Any Agent Before You List Your Home!NOTE: You should ask these questions over the phone before you agree to meet with the agent!

Question Linda’s Answer Other Agent’s Answer

Correct Answer Did agent give the correct answer?

What % of the asking price do you average on your

listings?

98.6% of asking price Should be at least 96% or more

Does agent get at least 96% of asking price?

What’s the average number of days it takes

you to sell a home?

30 days or less Should be 40 days or less

Is their average days on market less than 40 days?

Do you have a team or work alone?

I have a team yet I work with all my

sellers one to one to provide personal

attention

I will not turn you over to my team. You deserve personal

attention

Does the agent have a team to assist with processes?

Do you sell real estate full time?

Yes! I am full time! Should be full time Does agent sell real estate full time?

How long have you been a Realtor?

Full time Realtor for 16 years.

Should be at least 3-5 years full time

Does agent have at least 5 years experience?

Do you use social media, internet and up-to-date marketing platforms?

Linda has spent 25 years in computer design and marketing

Computer savvy, understands online and social media marketing

Is agent comfortable with up-to-date marketing technology?

Why should I hire you over the competition?

Excellent negotiatorKnows your marketAlways AvailableExperienced MarketerGets Results!

Excellent negotiatorKnows your marketAlways AvailableExperienced MarketerGets Results!

Did agent provide you with good reasons why to hire them?

The sale of your home is one of the largest financial transactions of your life. This interview will help you avoid choosing the wrong agent.

NO SALARY– I work strictly on a commission/brokerage – fee basis, and not paid a salary of any kind.

INDEPENDENT CONTRACTOR - I am an independent contractor and am only paid when a transaction is closed and the title is transferred.

DIVISION OF BROKERAGE FEES – When I earn a brokerage fee, it is divided between the real estate companies in the transaction.

OVERHEAD– Crossroads Realty Team incurs expenses and overhead, just like any other business or independent contractor.

TAXES/LICENSE FEES – Like all US Citizens, we must pay taxes (Federal and State), FICA, and any other obligations as self-employed professionals, including but not limited to, state licensing tax, Board of Realtor membership dues, continuing education fees, etc.

EXPENSES– We also incur marketing, promotion and operating expenses, above and beyond the licensing fees and dues.

TIME– When I am working with you, I am investing my time to help you sell or acquire property. Since time is our greatest commodity, your loyalty to me is highly regarded.

SATISFACTION– Your satisfaction is evidenced by referrals of friends and family, and is the ultimate compliment and sign of gratitude that you might demonstrate.

I will continually strive to provide you with the highest qualify personal service and offer every technological advantage that you can expect.

Your Loyalty and Business are Greatly Appreciated! Sincerely,

Linda

Testimonials“I have a little story to tell. I had originally contacted Linda inJanuary, but then decided not to sell. She was veryunderstanding, and I appreciated how she handled myconcern for not being ready to list my home at that time.When I finally decided to sell my home, I was spending thewinter in Pittsburgh taking care of a friend who wasdiagnosed with cancer…..I never did get back to my house. Icalled Linda who had been keeping in touch with me. I gaveher the code to go in and survey the house. Three days later,my house was sold! All contracts were handled expertly viacomputer and email and phone. Linda did an amazing job forme. I emptied the house and closed on August 20, 2019.Linda is a very dedicated professional and a lovely lady!”

– Mary Healy, Coral Springs

“Linda was such a resource for me from A to Z. Preparingprofessional photos and marketing. My home was on themarket for 4 days when I had my first offer. My home soldvery fast and I could not have done it without her. I woulddefinitely recommend Linda Martignetti to anyone needingan excellent realtor!”

– Amroutie, Coconut Creek

“Great professional. I was always excited and pleased at herturn-around with information. I would recommend LindaMartignetti to anyone who is looking for an honest and truereal estate professional. Linda has always kept myself andpartner abreast of the ups and downs of the real estate marketand has always provided us with great information. I amgreatly thankful for having her represent myself and partner.Thank you Linda for an outstanding job. Could not havedone it without you!!”

– Milton Lopez, Fort Lauderdale

“Linda Is a brilliant agent. She gave me factual informationthat helped me come to my decision to sell. She was alwaysavailable and gave me timely information. My experiencewas amazing because of Linda!”

– Maria Rose, Coral Srpings

“Linda is the best Realtor I have ever dealt with. I have 10plus purchases, sales and rentals. I would highly recommendher for any transaction..”

– Ed Hackett, Coral Springs

Please visit crossroadsrealtyteam.com/testimonitals for more….

You are invited to join a long list of seller who have successfully SOLD their homes by allowing me to utilize my HIGHLY EFFECTIVE marketing system. Get the results you’ve been looking for and enjoy the satisfaction of working with an experienced, competent, hard working Realtor who gets homes SOLD!

Cancellation Guarantee

"We are so confident that our real estate system will work for you, that we guarantee you the right to cancel your listing agreement at any time prior to receiving an offer to purchase your home, with no penalties or obligations, if you feel our service doesn't live up to our promise."

Cancellation GuaranteeEntering into a listing agreement with a real estate agent can be a risky business. Every sales representative will promise the world when it comes to effectively marketing your home, but how many of them can back that up with solid performance? According to a recent survey, 72% of home sellers were dissatisfied with the performance of their agent, even if that agent had sold their property. And, most listing agreements lock you into long-term commitments and lengthy broker protection periods with heavy cancellation fees. In other words, it's an agreement your agent can get out of, but you can't.

I'm offering you a way to list your home that is totally risk-free.

Linda’s Top Tips for Showing Your Home!

When it’s time for buyer’s agents to show your home, all your preparations will be worth the effort. Here are a few final tips that can add that extra

★The television and radio should be turned off. Let the buyer’s agent and buyer talk, free of disturbances.

★Be absent during showings. Many prospects feel like intruders when owners/occupants are present. They tend to hurry away, or fail to ask their agent the questions they’d really like to ask. Your absence will put buyers at ease, and give them a chance to spend more time looking at your home and absorbing its advantages.

★Leave drapes open for light and airiness.

★Set tables with flowers and linens.

★If it’s evening, all lights should be turned on to give the rooms a larger appearance and a cheerful effect.

★Be sure the kitchen sink is free of dishes and rooms are uncluttered. Make sure trash baskets are empty.

★Make sure rugs are clean and straight.Set a comfortable temperature. Do a “once over” cleaning—vacuum, sweep, and dust.

★Final check every room.

★If you must be at home during the showing, be courteous but don’t force conversation with the potential buyer. They want to inspect your house— not pay a social call.

★The buyer’s agent knows the buyer’s requirements and can better emphasize the features of your home when you don’t follow along. You will be called if needed.

★Never apologize for the appearance of your home—after all, it has been lived in.

★Let Linda, your Realtor, discuss price, terms, possession and other factors with the customer. As a trained negotiator, she is better qualified to bring negotiations to a favorable conclusion.

★If buyers just drop by and aren’t accompanied by a real estate agent, it’s best not to show your home. Ask for their names and phone number, and provide it me for follow-up. I screen calls so you don’t waste time showing to someone who isn’t qualified or, worse yet—a potential burglar.

★I use an electronic key-box system that agent’s must access in order to obtain the key. This key-box records which agent showed your home (and the exact time and date, so that I can track showings and request feedback.

Linda’s Top Tips for Getting Your Home Sold Fast!

The First Impression Counts - Let’s Make it a Positive One!The most important single reason that a home sells is its Emotional Appeal. Over 90% of buyers in today’s market buy on emotion. Looking at your house through “buyer’s eyes” can help you prepare your home to sell for the best price, in the least amount of time. When you begin preparing your home, begin outside and work y our way in. Make up a “to do” list as you go along, keeping in mind the importance of first impressions.

EXTERIOR TIPSIt’s estimated that more than half of all houses are sold before buyers even get out of their cars. Stand across the street from your home and review its “curb appeal”. What can you do to improve the very first impression?★Keep sidewalks and patios hosed off. Hose down house siding to remove

cobwebs and dirt. Hose down your garage and clean your driveway of any grease spots. A garage can be an important selling point for your home, and a good spraying with a garden hose and just a drop of industrial strength cleaner can make a big difference.

★Mow, trim, weed, and water lawns andgardens. Add a fresh layer of mulch or gravel if needed and plant flowers for color.

★The front door is one of the first things prospective buyers see. If it shows signs of wear clean it, stain, it, or paint it.

★Make sure the doorbell and porch lights work.★Remove trash and debris from the yardand around house.★Remove extra vehicles fromview.★Repair any fences or gates.★Remove holiday lights that may still be hanging.★Paint exterior window sashes, trim, and shutters painting the entire exterior

can be an expensive and unnecessary venture — unless there is bad blistering or peeling.

★Apply fresh paint to wooden fences★Buy a new welcome mat★Place potted flowers near the door★Clean windows inside and out★Power wash the home’s exterior★Ensure gutters and downspouts are firmly attached and functioning

INTERIOR TIPSWhen showing your home to prospective buyers you want to make everything look spacious, organized, bright, warm, and “homey.” Start with a full housecleaning from top to bottom.Don’t let dirt and clutter obscure your home’s good points. A cleanhome will sell a lot faster than a dirty one.Be sure walls are clean and free of dirt and fingerprints consider a fresh coat of paint if washing doesn’t do the trick.★Wash all windows andsills.★Curtains and drapes should be freshly cleaned.★Arrange furniture to make rooms appear spacious and attractive.★Evaluate the furniture in each room and remove anything that

interrupts the flow or makes the room appear smaller. Consider renting a storage unit to move the items off-site.

★Clean all light fixtures and ceilingfans★Have carpets cleaned★Make minor repairs★Replace any burned out light bulbs. You can make rooms seem

warmer and brighter by using high intensity light bulbs that give the house a warm glow.

★Discard or replace any dying houseplants.

KITCHEN & BATH TIPSThe bathrooms and kitchen are focal points for most buyers. Be sure those rooms are clean and clear of clutter.★Clear extra appliances, accessories, etc. from counters.★Polish sinks and remove stains.★Clean appliances thoroughly inside and out.★ Straighten and remove excess papers fromkitchen memo area.★Clean out your cabinets and drawers and add shelf paper and utensil

trays to make them look as organized as possible.★Buy a new shower curtain.

DE-CLUTTERING TIPSEliminating clutter will give your home a more spacious look. By removing or storing things you don’t need, you create a roomy, comfortable feeling that will be inviting to prospective buyers. If a house is too cluttered, buyers have trouble imagining themselves and their belongings in it. Remember, when in doubt move it out!★Clean out closets to display their roominess.★Prospective buyers love to inspect for storage space, so it’s important to make

whatever closets you have look as spacious as possible. Another trick is to clear the floor space in closets. This simple strategy will make the closet ‘appear’ as large as possible.

★Be sure clothes are hung neatly and shoes and other objects are neatly arranged. If something you have stored away hasn’t been worn or used in the last year, chances are it never will be. Give it away, sell it, or pack it neatly in a box and store it in the garage.

★Have a garage sale! Not only will you be reducing clutter, but you can use the money you earn to finance your touch-ups.

★Straighten bookshelves and removeunnecessary papers from coffee tables.★In children’s rooms, straighten or store extra toys and remove distracting

posters. Arrange toys to look fun and inviting, open a book on a night stand, add a flowering plant and arrange decorative pillows or shams on the bed.

★If you have a spare room or storage area, turn it into an area with a purpose. If it’s too small to be a bedroom, turn it into a hobby center, study or office.

★Again, consider renting storage space to move out items you won’t need before you move.

CLEANING TIPSWhen a home is clean, it gives the impression that it has been well cared for. Some fresh paint and a one- time professional cleaning service can make your house look like new.★Be sure every room smells as good as it looks, ★paying special attention to pet areas,children’s ★nurseries and bathrooms.★Polish all brass and chrome fixtures.★Polish mirrors sothey sparkle.★Scrub and wax floors.★Have carpets professionally cleaned and deodorized.★Clean and deodorize garbage areas.★Clean sliding door track so that the door moves quietly and smoothly.

REPAIRING TIPSMaking little repairs can make a big difference. Although many families learn to live with a broken doorknob or a cracked window—all of these little things should be fixed when selling your home. The savvy homeowner concentrates his efforts on cosmetic repairs that cost relatively little but return a lot on the investment (don’t forget those first impressions!).★Repair leaking faucets, running toilets, grout,and caulking as

needed.★Replace any cracked windows and torn screens.★Patch and paint wall andceiling cracks.★Repair or replace loose doorknobs, drawer pulls, sticking doors

and windows, warped drawers, cabinet handles, towel racks, switch plates and outlet covers.

★Tack down any loose molding and glue down any lifted wallpaper.

NEUTRALIZINGTry to create an appearance that allows the buyers to picture themselves living there. Neutral paint, décor and carpeting create a home for any life style.★Eliminate distracting colors and accessories so that buyers can

concentrate on positive impressions.★Brighten things with fresh paint. White, off white,or beige walls

make a room look bigger and lighter.Interior painting costs very little, and it can make a big difference in buyer perception—so go ahead and do it.

DON’T OVER IMPROVEPreparing your home for sale doesn’t need to be expensive or time-consuming, as long as you keep up with normalmaintenance. In the event you do not have the time to do the cleaning or repair work, consider hiring a professional: it could save you time and money later. And a few hundred dollars well spent can be the best investment you’ll ever make. Remember, you need to think like a buyer now and have a critical eye.

In addition to the services we’ve covered, you can expect me to provide the following:

SERVICE

• Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off toother agents or assistants. I monitor every showing to ensure your home is presented properly and togather valuable feedback.

• Regular communications regarding every aspect of my efforts and the results of those efforts as well as anychanges in the market, including new listings, price changes of competing homes, sales and how we shouldre-position your property to remain competitive.

• Assistance negotiating offers and preparing contracts.

• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied withthe results of your sale.

WHAT ELSE YOU CAN EXPECT FROM ME

Thank youThank you for the privilege and opportunity to present thispre-listing plan to you. I hope you have found thisinformative. If you have any questions, please let me knowas I am always here to help!

I look forward to meeting with you and helping youachieve a successful sale.

With Warm Regards,

Linda Martignetti, BrokerCrossroads Realty Team954-464-5434

Linda