preparing your billing system for the future: customer-centricity and convergence jennifer fellows...
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![Page 1: Preparing Your Billing System for the Future: Customer-Centricity and Convergence Jennifer Fellows Director, Intec Product Management](https://reader035.vdocuments.net/reader035/viewer/2022062517/56649ecb5503460f94bd973c/html5/thumbnails/1.jpg)
Preparing Your Billing System for the Future: Customer-Centricity and Convergence
Jennifer FellowsDirector, Intec Product Management
![Page 2: Preparing Your Billing System for the Future: Customer-Centricity and Convergence Jennifer Fellows Director, Intec Product Management](https://reader035.vdocuments.net/reader035/viewer/2022062517/56649ecb5503460f94bd973c/html5/thumbnails/2.jpg)
To the customer, convergence means nothing
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Jackson Pollack’s Convergence
It Could Be This…
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The Operators’ View
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Fast
Customers want it …
Easy
Accessible Convenient
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Giving Customers What They Want
Do you know their demographics?
What can your system really support?
Are you hindered by system limitations?
Can you empower the push to convergence??
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Reaching the Convergence Paradigm
Phase 1: It Must be the Network
Voice (+SMS) Network
Post event mediation
Billing
Next Generation
Data Network
Active mediation
IN
Product catalogueSubscriber
dataBalance
information
▲
$
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$
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$
CustomerCare
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$
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Reaching the Convergence Paradigm
Phase 2: Evolved IT
Voice (+SMS) Network
Post-paidRating & Billing
IN PlatformAdjunct IP
Rating/Charging
▲
$
Product catalogueSubscriber
dataBalance
information
Next Generation Network
active mediation
▲
$
▲
$
▲
$
CustomerCare
Post event mediation
▲
$
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Reaching the Convergence Paradigm
Phase 3: Convergent IT
Voice (+SMS) Network
Post event mediation
Convergent Charging, Billing and Customer
management
Product catalogue
Subscriber data
Balance information
Next Generatio
n Data Network
Active mediation
ServiceControlPoint
▲
$
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Without a truly convergent architecture, customer centricity remains elusive
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Enable Emigrants to Pay on Behalf of Your Customers
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Customer convenience
Increase penetration
Avoid infrastructure deficiencies
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Cross-Sell Between ServicesM
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Share Cap Plans Amongst Subscribers M
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Offer Postpaid Benefits with No Credit Risk
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Credit control
Stable revenue stream
No credit risk
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Allow Customers to Select a Credit Limit Within their Means
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Customer control
Increase share of postpaid
Limit credit risk
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How to Offer the Services Your Customers Want
Platform- Single view of customer, product
- One rating engine, one billing engine, one database
Pricing- For all types of events
- Usage, recurring, non-recurring, discounts, subtotals
- Multiple tariffs per event- The charge, a discount, subtotals, shared revenue
Products- Bundle services
- Increases options with simplicity
- Targets subscribers- Provide what customers really want