preschool california social media presentation
DESCRIPTION
Social media presentation given in early October for Preschool California. Revised to include newest statistics. This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.TRANSCRIPT
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Preschool California in the
Social Media Sandbox
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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia
Slide from “What is Social Media?” SlideShare
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Why Should Preschool California Hop into the Social Media Sandbox?
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Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009
Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation
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Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of
social media presence. NTEN, 2009 Survey
Image from Flickr. Data from “What is Social Media?” SlideShare Presentation
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Reason 3: Visiting a social networking site is now the 4th most popular online activity—
ahead of checking personal email. – Nielsen report, 2009
Image from 25Mag.com. Data from “What is Social Media?” SlideShare Presentation
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Reason 4: We can reach our
audiences.
From the grassroots…
Twitter users have children; of those, over 40% have children under 11 years old
42%
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… to our partners, allies and other ECE
advocates.
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If you’re not on a social networking
site, you’re not on the Internet.
– IAB Report on Social Media and AdvertisingApril 2008
“
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What Can Social Media Give Us?
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Up-to-date news source
Access to grassroots audience
Timely, immediate action
Increased web traffic and e-list
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Our Social Media Purpose
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• awareness of ECE, Preschool California, and our relationship with other stakeholders
• participation in advocacy campaigns and information sharing
• ECE engagement in social media
Increase
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Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort
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What Are We Doing with Our Social Networks?
Youtube: video repository
Facebook: Fan Page
Flickr: Photo Repository
Twitter account
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YouTube
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Flickr
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Staying Organized
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Followers
Followers
Facebook and Twitter statisticsLink tracking
Trial periodBrittney tracks gub candidates
Official debut
7/1565 followers
9/10: 181 followers
11/21: 465 followers
Twitt
er G
row
th
6/0322 followers
How Do We Measure Our
Progress?
01/10598followers
03/25790 followers
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Twitter gubernatorial debateAdvocacy campaignsHow can Preschool California work
together to further this effort? Policy updatesField updatesGiving our users “insider” information
What’s on the Horizon
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Thank You!
Questions?
All unmarked images in this presentation are from Flickr.com