presença digital para pmes
TRANSCRIPT
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Presença Digital para PME’s
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Meu negócio
precisa mesmo
estar na
Internet?
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Dados da Internet????
Texto
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Se você não está presente
nas Mídias Sociais,
certamente os seus clientes o colocarão lá!
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Mídias Sociais constituem canais de relacionamento na internet nos quais existem diferentes possibilidades de
interação e participação entre os usuários.
Recursos da Web 2.0 como a capacidade de gerar mídia espontânea,
criar ou compartilhar conteúdo são outros fatores característicos.
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A importância do
Planejamento
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Definição do
investimento
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Seleção dos canais
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Diagrama de mídias
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Produção de campanhas
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Buyer Persona
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Marketing de Conteúdo
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Content Branded
• Falar sobre...
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1
3
5
4
6
2Humanize a
sua marca
Desenvolva
uma voz
comum
Incentive o
facilitador
Seja autêntico,
transparente
Escute os
clientes
Alimente a
personalidade
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Storytelling
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Conte histórias, Mas seja verdadeiro
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Novas Mídias
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Monitoramento
(SAC 2.0)
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Não comece a
falar antes de
compreender.
Esteja sempre
aberto e
preparado para
o diálogo.
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Resposta do Itau
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Logo do hootsuite e Google analytics
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Dashboard do Hootsuite
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“O que não é medido não é gerenciado.”
(Willian Edwards)
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Gestão de Crise
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Crie um plano de
ação
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Resolva antes que cresça
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O tempo é o seu aliado
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Conheça
o perfil
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Leve o problema para
um ambiente privado
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Em caso de erro, assuma
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Não realimente a situação
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Bonifique
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Encerrada a crise, ataque o foco
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Aprenda com a crise
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Case da Socila
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#Sucesso
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#Fail
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7 Dicas para o sucesso no Black Friday
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Negocie com fornecedores
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Seja inteligente com o estoque
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Leve tudo em
consideração na hora de precificar
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Comece a sua divulgação o quanto antes
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Valorize seus
clientes fiéis
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Não descarte os caçadores
de oportunidade
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Mídias Sociais é o lugar onde os
pequenos podem ser grandes.
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OBRIGADO!!!
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