presence of cosmetics on social media

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SOCIAL MEDIA BENCHMARKING & COMPETITIVE INTELLIGENCE Top Cosmetic Brands

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SOCIAL MEDIA BENCHMARKING & COMPETITIVE INTELLIGENCE Top Cosmetic Brands

SO SOCIAL MEDIA BENCHMARKING COMPANY

We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across

Facebook, Twitter, YouTube and Pinterest.

Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.

FOR BRANDS

THE

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Facebook – An Overview

March 2013

UNMETRIC SCORE FOR FACEBOOK

Brand Name Unmetric Score

MAC Cosmetics 59

Maybelline New York 51

Clinique 41

L'Oreal Paris USA 37

Urban Decay Cosmetics 36

Estee Lauder 34

Lancome (United States) 32

Benefit Cosmetics 32

The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.

Facebook – An Overview

March 2013

BEST CAMPAIGNS OF THE MONTH (Amongst these brands)

1.  Bene!t Cosmetics- Catchy Slogans

2.  Estee Lauder- Mad Men campaign

3.  Maybelline – Campaigns around Color

Estee Lauder- Mad Men campaign

Estee Lauder ran a campaign linking itself with the Mad Men TV show!

Maybelline– Campaigns around Colour

Most of the posts in March, revolved around the theme of different colors as they are prepping for Spring!

Benefit Cosmetics- Catchy Slogans Bene!t Cosmetics ran a campaign on Facebook with catchy slogans, the posts had a

lot of engagement and a great response from its fans.

Fan Page Demographics

Clinique Estee Lauder Maybelline

SO

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Twitter – An Overview

March 2013

UNMETRIC SCORE FOR TWITTER

Brand Name Unmetric Score

Clinique 61

Loreal 61

Maybelline 54

Estee Lauder 43

Revlon 37

Burt’s Bees 37

The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.

Notable Brands & Metrics on Twitter

March 2013

Brand Name Total Followers Followers Growth Number of Tweets Average Response Time

Clinique 112,203 0.83% 441 22:15:15

Maybelline 75,304 6.09% 252 2:25:52

L’Oreal Paris 63,669 7.57% 1763 11:00:13

Estee Lauder 53,721 4.93% 124 11:01:06

Revlon 37,864 5.56% 50 2:28:42

Burt's Bees 35,793 8.94% 129 6:34:14

Maybelline – Twitter Presence

The Data shows that Maybelline is Very active on Twitter. Most of their tweets are replies and they tweet round the clock

L’Oreal – Twitter Strategy

L’Oreal had a Popular campaign called the #askthehairexpert Most of L’oreal’s activity on twitter are replies to fan posts.

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

YouTube – An Overview

March 2013

UNMETRIC SCORE FOR YOUTUBE

Brand Name Unmetric Score

MAC COSMETICS 62

Maybelline New York 49

Lancome USA 36

Clinique 35

Urban Decay Cosmetics 29

Estee Lauder 23

L'Oreal Paris USA 23

The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.

YouTube – An Overview

March 2013

TOP VIDEOS OF THE MONTH (Amongst these brands)

1.  Maybelline – Color Whisper

2.  MAC – Best Buddy Balm

3.  L’ Oreal – Ever Style Comercial

Video Statistics

Maybelline Color Whisper™ delivers truly translucent, sexy, soft, see-through gel color. Pure color pigments

are suspended in a weightless gel with no heavy waxes or oils, leaving just a kiss of shine.

Maybelline – Color Whisper

MAC – Best Buddy Balm

"Every age, every skin type." Find out why Cher calls Prep + Prime BB her "Best Buddy Balm."

Video Statistics

Video Statistics

L'Oréal Hair Expert Johnny Lavoy shows you how to create a bold and edgy look for short hair using EverStyle Strong Hold Defining Gel and EverStyle Strong Hold Styling Spray.

L’Oreal – Ever Style Commercial

ANALYSIS OF

BRANDS ON PINTEREST

Followers, Pins, Repins, Boards etc

Pinterest– An Overview

March 2013

Top Pins of the month (Amongst these brands)

1.  Maybelline – Wise Words

2.  Estee Lauder – Metalics

3.  Clinique– Fan Re-pins

Maybelline – Wise Words

The Metrics:

Estee Lauder– Metalics

The Metrics:

Clinique – Fan Re-pins

The Metrics:

Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.

About Unmetric :

THANK YOU

Please contact us at

[email protected]

for more information