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Present to Persuade Effective Presentations Career Academy for Research and Excellence email:[email protected] 1

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Page 1: Present to persuade

Present to PersuadeEffective Presentations

Career Academy for Research and Excellence

email:[email protected] 1

Page 2: Present to persuade

“Not all Great speakers are born…..

….some are trained too.”Presenting is a Skill…

Developed throughtraining, practice, and experience.

email:[email protected] 2

Page 3: Present to persuade

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THE 4 P’s of PRESENTATION

– PLANWHY

WHO

– PREPARE WHAT

– PRACTICE HOW

– PRESENTWHEN

WHERE

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PLAN -The Core Message

Why????

Reason For Presentation

Impact on Audience What Action

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REMEMBER YOUR 3E’s

EDUCATE

ENTERTAIN

EXPLAIN

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• Who???? - Assess Your Audience• – “Success depends on your ability to reach your

audience.” So Pitch to your audience:– Size– Demographics– Knowledge Level– Bias– Motivation

• REMEMBER:• Talk to Your Audience, rather than at them

PLAN -The Core Message

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Prepare -RESEARCH

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PREPARE - Structure

INTRODUCTION BODY

PREPARE - Structure Tell them what you are going to tell them

SUMMARY

Tell them

Tell them what you told them

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INTRODUCTIONTell them what you are going to tell

them

I - InterestingN - NeedT - TitleR - RangeO - Objectives

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MAIN BODYTell Them

• Structure the Theme

• 5 Need to know statements

• 5 Key words

• 5 Mini speeches / Excerpts

• Check Focus

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SUMMARYTell them what you told them

Tell them what you told them

Draw conclusions – capitalize

Point way forward

Closing statement -impressive

Give time for questions

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PRACTICE

• – Strong Opening• – Clear Point• – Reduces nerves• – Improves performance• – Logical Flow• – “So What” test?• – Strong Ending• – Helps judge timing• – Get familiar with aids• – Avoid over rehearsing

How????????? – practice, practice,

practice……

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PRACTICE – Delivery• – Vary Voice :

Voice Modulation to express emotion and emphasize point

• – Body Language: eye contact and articulation

• – Other aids: Slides,Handouts etc

• – Timing: Not too long, Not too short – Edit

• – Pace : Fast enough not to bore, slow enough to be grasped

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PRACTICE – Objection Handling

An objection is anything the prospect says or does that is an obstacle to smooth closing. i.e. interruptions,

questions, point oppositions, doubts, clarifications.

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They happen when………….• – All or part of the presentation was

misunderstood• – Participant is not convinced• – Hidden reason (stall)

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3 Steps to being a great Speaker

• Vocal Techniques– Loudness

– Pitch

– Rate

– Pause

• Body Language– Eye Contact, Gestures, Posture

• Use of Space– Can Everyone See You?

– Movement

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5 Presentation Tips

1. Smile

2. Breath

3. Visual AID

4. Notes

5. Finish On Or Under Time

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Keep Your Eyes on………

• Verbal fillers– “Um”, “uh”, “like”– Any unrelated word or phrase

• Movements that show nervousness– Swaying, rocking, and pacing– Hands in pockets/on dress– Lip smacking– Fidgeting

• Failure to being audience-centered

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Always Remember that…..

• Visual Aids are merely to………– Enhance Understanding– Add Variety– Support Claims– Create Lasting Impact– When they are used poorly they only serve to

be…• A Distraction…Deliver Ineffective Presentation……

Reduce impact of topic

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Polishing Presentation Skills

• Voice Modulation – Express Better

• Body Language – Kinetics

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Voice Modulation

“Friends, Romans, countrymen, lend me your ears;

I come to bury Caesar, not to praise him.The evil that men do lives after them; ”

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• Questions:– Why did every one have a

different tone for the same sentence?

– What did each tone deliver?

– Uses of Tone as Non-Verbal communication?

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• USE….– Voice projection– Meaningful Pauses– Pitch– Consonants, Vowels– Speak S L O W L Y ….

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• Typical Eye Movement– Upper left– Upper right– Lower left– Lower right

• Correct Eye MovementInto the Eyes of the Audiences talking to themthrough expressions while gauging them through their expressions

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• Remember………….While Preparing your Time resources, ideally must be divided between

60%• Content Development• Objection handling

40%• Tone / Pitch• Body Language• AV / aids for Presentation

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PRACTICE MAKES PERFECT !!

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Thank YOU

Email:[email protected]

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