presentación de powerpoint...• support the design and development of the mekong river dolphin...

MEKONG

DISCOVERY

TRAIL

PROJECT presented by

Dr. Harsh Varma

Director

Technical Cooperation

International Conference on

Community Development

through Tourism

Phnom Penh, 16 – 17 September 2014

• Mekong runs a 190km-long

course through Stung

Treng and Kratie provinces

• Great biodiversity and

habitat of rare freshwater

dolphins

• Natural beauty and cultural

heritage

THE GREAT MEKONG RIVER

TOURISM DEVELOPMENT POLICY

Focal points of National Tourism

Development Policy:

• North eastern Cambodia

• Community-based ecotourism

• Mekong River

• Supporting Government’s objectives and

efforts

• Framework of Sustainable Tourism –

Eliminating Poverty (ST-EP)

• Joint contribution and collaboration

between UNWTO ST-EP Foundation,

Ministry of Tourism of Cambodia, SNV

Netherlands Development Organisation,

Spanish Agency for International

Cooperation, and UNWTO

MEKONG DISCOVERY TRAIL PROJECT

MAJOR GOALS

• Sustainable forms of tourism and

diversification of tourism products

• Local economic development of north-

eastern Cambodia

• Conservation of the critically endangered

Mekong River Dolphin

MEKONG DISCOVERY TRAIL PROJECT

OBJECTIVES

MEKONG DISCOVERY TRAIL PROJECT – PHASE I

• Ensure that Kratie has a well-coordinated and integrated

approach to sustainable tourism development

• Increase tourism revenue in Kratie by extending the

average length of stay through product diversification

• Contribute to the development of Northeastern Cambodia

through the provision of tourism planning for Kratie city

and infrastructure for tourism

• Alleviate poverty through tourism and its backward and

forward linkages to other sectors

OUTPUTS


• Tourism Development Master Plan for Kratie Town

• Urban Master Plan to redevelop Kratie town’s water front

with a Visitor Centre and a River Dolphin Centre

• Plans for port facilities for passenger boats

• Plans for water front restaurants and night market

• Plans to upgrade transport systems in Kratie

• Recommendations for new accommodation


Figure: Example of

Village Guesthouse

Figure: Plan for water front

Figure: Plan for night market

Figure: Kratie Tourism Development Master Plan

OBJECTIVES

MEKONG DISCOVERY TRAIL PROJECT – PHASE II

• Support the design and development of the Mekong

River Dolphin Discovery Trail

• Introduce sustainable development for isolated rural

communities in Stung Treng and Kratie

• Encourage development of community-based tourism

• Diversify products and develop a variety of new tourist

destinations along the Mekong River in Stung Treng and

Kratie provinces

OUTPUTS


• Ecotourism and Community Development Plan

• Interpretation Plan and Trail Design Manual

• Trail guide book

• House-boat and Horse Cart Design Manual

• Product Development and Marketing Plan

• Mekong Discovery Trail logo and website

(www.mekongdiscoverytrail.com)


Figure: Logo

Figure: Poster promoting the Trail

Figure: Trail guide book

Figure: Web site

OBJECTIVES

MEKONG DISCOVERY TRAIL PROJECT – PHASE III

• Diversify rural incomes through tourism micro ventures

• Support capacity building programmes able to target

women, youth and disadvantaged minorities

• Encourage and support the protection, preservation and

conservation of cultural, natural and environmental

heritage through tourism

OUTPUTS


• Hospitality training for target communities in Stung Treng

and Kratie provinces

• Intensive English language training for representatives

from target communities, a horse cart association and the

100-pillar temple

• Sign-posting plans for the Trail

• Important products in place to create additional income

for local people (kayaking, bicycling, horse cart rides)


Figure: Mekong Discovery Trail product – kayaking

Figure: Mekong Discovery Trail product – bike rental

Figure: Mekong Discovery Trail product – horse cart ride

Figure: Mekong Discovery Trail product – bike routes

OBJECTIVES

MEKONG DISCOVERY TRAIL PROJECT – PHASE IV

• Promote private sector investment in responsible tourism

development

• Build capacity of stakeholders (central and provincial

level tourism authorities and local communities)

• Provide technical assistance in small-scale infrastructure

development

• Facilitate greater participation of the poor and

disadvantaged in the tourism economy

• Support the design and implementation of marketing and

promotional campaign of the Trail

OUTPUTS


• Tourism investment advisory and information package

(including 6 identified investment opportunities)

• Capacity development and business linkages between

private sector, local authorities and communities

• Construction of 4 food stalls and 2 stairs along/down the

Mekong river; and 2 toilets

• Intensive English tourism language training

• Design and operation of public/private partnership project

for waste management

OUTPUTS - continued


• Non-verbal communication toolkits

• Folding maps and posters

• Bill boards, information interpretation and interpretation

panels, signage

• Media spots,e photographic image bank

• Media communication strategy


Figure: Tourism investment information pamphlet

Figure: Stand of the Mekong

Discovery Trail at an investment

forum

Figure: Small-scale infrastructure development

A set of stairs leading down to the Mekong


Figure: Non-verbal communication cards

Figure: Training in waste management

Figure: Training in hospitality


Figure: Folding map of the Trail

Figure: Poster of the

extensive Trail

SALIENT ACHIEVEMENTS

MEKONG DISCOVERY TRAIL PROJECT – END OF PHASE IV

1. Awareness

2. Product development

3. Capacity building

4. Institutional structure

5. Marketing and promotion

OUTCOMES

MEKONG DISCOVERY TRAIL PROJECT – END OF PHASE IV

• Poverty alleviation

• Community involvement and participation

• Community development

Thank you!

Dr Harsh Varma

Director

Technical Cooperation

[email protected]

Visit us at unwto.org

mailto:[email protected]

presentación de powerpoint...• support the design and development of the mekong river dolphin...

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