presentación de powerpointmedia.firabcn.es/content/lead_retrival/documents...
TRANSCRIPT
Index
1. About Lead Retrieval
2. Setting up the service on the Web Portal
1. Logging in the Web Portal
2. Dashboard
3. Company Code
4. Surveys
5. Tags
6. Uploading documents and links
3. Logging in the App
1. Log in
2. Entering the Company Code
4.Using the App
1. Scanning Leads
2. Lead Profile and adding notes
3. Surveys
4. Tags
5. Sending documents
6. Saving the contact info
7. Reporting
5. Stats for your leads on the Web Portal
6. Managing information on your Leads
01. About Lead Retrieval
Lead Retrieval is a service for capturing and
tracking the leads you secure at an event,
fair or convention.
The Lead Retrieval systemhas twocomponents:
With the Mobile Solution, the user can scan in their leads, make surveys, create tags and
send documents. The scanned leads are synchronized with the Web Portal.
The Web Portal provides access to the information and statistics derived from your leads.
This is where the surveys and tags are created and documents are uploaded and shared.
The Mobile Solution comes with the Lead Retrieval App, installed, set up and ready to use. It
will be delivered to your stand.
The Mobile Solution (device
with a special App) scans
the visitor's entry badge
and then converts it into
leads.
The Web Portal acts as
a database to help
manage your leads.
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AppWeb
Portal
Lead
Retrieval
02.Setting up the service on the Web
Portal
2.1. Logging in the Web
Portal
The Administrator is the manager of the
Lead Retrieval system and has access to all
the Web Portal functions. Fira will assign
the role of Administrator to the person
indicated on the purchase form as the
manager of the service during the event.
The initial login to the Web Portal can
only be made by the Administrator at the
following URL: lrback.firabarcelona.com
For security purposes and simplicity, we recommend there be only one
Administrator. If for organizational purposes more than one administrator is
necessary, please contact us at [email protected].
The Administrator must log
in with the credentials sent
by the Lead Retrieval team
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02.Setting up the service on the Web
Portal
2.2. Dashboard
On the homepage of the Web Portal, the Administrator
will find a dashboard that lists the most important
information on the progress of the team's performance
and the leads they are capturing.
Performance graph:
Performance by day, including
the number of leads and scans
per day.
Stats on scans and leads.
Pie chart: Displays the
information on leads classified
by tags.
What is the difference between a lead and a scan?
A lead is basically a visitor to your stand. Scan your visitors' badges to get leads.
The same visitor (lead) can come to your stand several times, and each time they
are scanned, it counts as a new entry.
Team members:
Details such as your badge
code, role and total leads, used
for tracking purposes.
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02.Setting up the service on the Web
Portal
2.3. Company Code
Occasionally, the Administrator has to change the
company code for security reasons, which can
be done in the Licenses section. A new
‘Company Code’ will be automatically
created according to certain guidelines, so it
cannot be a code of your choice.
Click on this button to
change the ‘Company
Code’.
If you want to disconnect a
user from scanning, click on
this icon.
Upon changing the Company Code, no scan user may log into the App until they
have been informed of the new Company Code. We do not recommend this
function unless strictly necessary.
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02.Setting up the service on the Web
Portal
2.4. Surveys
The survey that can be performed through the
mobile device App must be created in the Web
Portal by the Administrator. An unlimited
number of surveys can be created.
To create a survey, look in the ‘Surveys
Section’ > ‘Surveys’ and click on ‘Add
Survey’ .
‘Description’ is the field to
describe the survey. This will
not be visible on the App.
‘Survey Name’ is the name of
the survey which will be visible
to the App user. Always select
‘Visible’ as default.
‘Add Questions’: Select the type of question from the 5 available (single
selection, multiple selection, short text, long text, date).
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02.Setting up the service on the Web
Portal
2.4. Surveys
Click on ‘Mandatory’ if you prefer this
question to be required and the survey can
be considered complete.
Leave ‘Visible’ as the default setting,
unless you prefer to leave a question
to be edited at a another time.
Go to ‘Add Answer’ to define the
answers to the questions you have
created.
Click on ‘Order Answers Alphabetically’ if
you prefer answers to appear alphabetically in
simple or multiple selection of questions.
When your questions and answers have been
defined, you can edit, remove or order them by
using the buttons located to the rightof each.
Simply click on ‘Save’ at the end of the screen
when the survey is finished and it will be created.
If you want to see a preview of your survey,
go to the‘Viewer’ tab.
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02.Setting up the service on the Web
Portal
2.5. Tags
When a lead is scanned, the user will have the
option of tagging it in any previously
established category previously created on the
Web Portal. This can be used as a filter for
contacting potential customers after the event.
Only the Administrator can create categories
and tags. To do this, go to the section
‘Tags’ in the Web Portal and fill in the
corresponding fields. This process can be
repeated at any time to create a new tag.
‘Category Name’: Select and give
a name to generic fields, such
as ‘Interest in our products’
‘Tag Name’: Make a tag that allows you
to filter any search you may need after
scanning, such as ‘Interested in our
App’.
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02.Setting up the service on the Web
Portal
2.6. Upload documents and
links
Once a contact is scanned with the App, you
can send documents such as catalogues
or product presentations. To do this, you
must first upload these documents to the
Web Portal from the ‘Documents’section.
Make sure your leads have permission to open the links you send them.
You can upload up to 10 documents and
links.
Upload documents or add links, such as
a video tutorial you have on YouTube, or a
product presentation from a public Dropbox
folder.
Upload documents can be in
any standard document format: pdf, Excel,
PowerPoint, Word, zip, etc. Uploaded
documents can be a maximum of 5MB.
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03. Logging in the
App
To log in to the App, you need to be registered as an event
attendee and have a ‘Company Code’ assigned to your company.
This code must be shared with the scanner users by the person
in charge of the Lead Retrieval service at your company. There
are two steps: ‘Log in’ and ‘Input Company Code’
3.1. Log in
There are two ways of logging into
the App:
Scanning in your own badge. This is the
quickest and easiest way. You must swipe the
QR code located on your badge under the
camera on your device so that App obtains
your contact information and logs you in
automatically.
‘Manual Access’. 2 options will appear:
1.Click on ‘Badge ID’ and enter the 8-digit code
that appear in the lower right below the QR code
on your entry badge. Click on‘Badge Login’.
2.Go to the text fields ‘Username’ and
‘Password’ and enter your event registry
credentials you received when you first signed
in. Click on‘User Login’.
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03. Logging in the
App
The ‘Company Code’ is the common login code
needed by all the users from the company
utilising the Lead Retrieval service. It consists
of six characters (3 letters + 3 numbers) and
will be given to the administrator of the company's
Lead Retrieval service.
Enter the ‘Company Code’ into the text
field and click on Validate’ to access the
homepage of the App.
The registered user name will appear in the top left
corner. By clicking on the logout button, the user can
close their session in the App.
3.2. Entering the Company
Code
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04. Using the App
4.1. Scanning
Leads
The App provides two different scanning modes:
‘Fast Scan’ and ‘Advanced Scan’.
You may select the mode you prefer by clicking on
the buttons shown on the App's homepage. The
selected mode will appear in yellow.
To scan a lead, place the badge QR card below the camera on the device. The
camera on the App will automatically recognize the code at which it is pointing, and
the information of the lead will be captured.
‘Fast Scan’: Scans contact without switching to the
advanced functions. One contact can be scanned and the
device remains ready to scan another. This is useful for
scanning all the people who come into the stand.
‘Advanced Scan’: Scans one contact and then accesses
the advanced functions (surveys, notes, document
share). It is best to use this function when a sales
rep scans potential customers for a specific
product. Once the lead is scanned, he/she can take a
survey, or you can share a catalogue via email.
‘Manual input’: Goes to a screen where the user has to
enter information from the lead's badge needed to be
taken down. A lead without a badge can also be
recorded, simply by manually entering the data.
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04. Using the App
4.2. Lead Profile and adding notes
Once the lead has been scanned in the
‘Advanced Scan’ mode, the advanced functions
will appear.
You have access to the contact data and can
add notes, take a survey or send documents to
your lead.
Click on this icon to access the contact information
or lead profile. Here there are various tabs:
‘Contact Details’, ‘Job Details’, and ‘Surveys’.
You can browse the tabs to see this information.
Additionally, you may save the contact
information directly into to the telephone's
planner.
By clicking on the ‘My Leads’ button on the App
homepage, you can access the list with all your
leads. Select one of the leads to view their
profile.
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04. Using the App
4.3. Surveys
Once the contact has been scanned using the
‘Advanced Scan’, the advanced function screen will
appear. You will be able to access the contact
data, take notes, make survey or send
documents to your lead. By clicking on ‘Surveys’
you will begin to perform a survey on your lead.
In ‘Surveys’, on the App homepage, you can access the surveys to display them, see
a preview of the questions and align them internally amongst your teams.
First select a survey from those which you
have determined on the Web Portal.
The survey is taken while you answer different
questions. You can easily scroll between
questions and record them when you like, even if
you haven't finished the survey. You may re-open
it from the lead's profile in order to continue or
edit the survey.
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04. Using the App
4.4. Tags
There are two ways of tagging a contact:
1. After scanning a lead in the ‘Advanced Scan’,
mode, just click on the tag icon and select which tags you
want to apply to that contact.
2. You can also access the list of scanned leads
at any time and select a specific contact.
Tagging a contact: Select from the tags
previously created on the Web Portal and apply
them to this lead.
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04. Using the App
4.5. Sending
Documents
On the advanced function screen (after
scanning a lead in the‘Advanced Scan’ mode) click
on ‘Documents’ to send documents to your lead
via email. You can also do this from the main
screen by clicking on the ‘Documents’ icon and
entering the email address of the person to whom
you want to send the documentation.
An email with the document links will be sent to the lead's email address, who will
then be able to download the documents by clicking on them.
Select which documents or links you want to send
to your lead from the list of documents previously
uploaded to the Web Portal. Then click on ‘Send
Documents’.
A new screen will automatically pop up with
the email of the lead which you have scanned
in, requesting your confirmation.
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04. Using the App
4.6. Saving the contact info
The user can easily save their contacts into their own telephone by selecting the lead and click on the contact
agenda icon.
4.7. Reporting
The reporting function on the App is limited, although the Web Portal offers a more thorough function and
statistical information.
The App reporting function can be accessed from the homepage by clicking on ' Reports’.
You can view statistics such as daily leads and scans (one lead may have several scans if they have
been scanned at different times).
For more detailed reporting and information displays on your leads, we recommend
entering the Web Portal, where you will find more comprehensive information and
statistics.
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05.Stats of your leads on the Web Portal
Stats for your leads on the Web Portal
The Web Portal provides stats on your leads and reports
with different options and filters. Enter the Web Portal
and see the ‘Reporting’ section.
There is the option of viewing the stats of your
leads per day, per hour, or by scanning user.
You can also view stats by the different tags
and categories of the leads you have scanned.
There are pie charts to the right to easily
interpret the data.
Only the Administrator has access to the
consolidated information of the company. Users
may not have access to this information, but they
can access all the information on their leads.
The scan user can only access limited functions on the Web Portal.
Filter by date and/or user, and select how you
want to display the information (by tag, by
hour...)
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06.Managing information on your
Leads
Managing and Exporting
Information on you Lead via the
Web Portal
Users can access the Web Portal be clicking on
the ‘leads’ section in order to view the information on
their scanned leads. Only the Administrator can
view all the consolidated leads and filter by scan
user.
Your lead / scan report will be produced in seconds, and once created, you will receive
notification by email.
The information may be easily exported in
an Excel fileto be included in your CRM at a
later date. Click on the ‘Export’ button.
By clicking on the edit icon to the right of the
lead icon, a page will pop up where you
can view all the following information:
Contact Data, Job Data, Surveys, Notes.
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06.Managing information on your
Leads
The visitor information may be easily exported
in an Excel file to be included in your CRM at a
later date. Click on the ‘Export Leads’ or
‘Export Scans’ button and your lead
/ scan report will be produced in seconds. Once
created, you will receive notification by email.
What is the difference between a lead and a scan?
A lead is basically a visitor to your stand. Scan your visitors' badges to get leads.
The same visitor (lead) can come to your stand several times, and each time they
are scanned, it counts as a new entry.
Generate lead reports using the ‘Export
Leads’ or ‘Export Scans’ buttons.
Access the download screen by clicking on
‘Download exported Leads/Scans’.
By clicking on the edit icon to the right of the
lead icon, a page will pop up where you
can view all the following information:
Contact Data, Job Data, Surveys, Notes.
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+34 93 233 2773
Contact us:
Carry the fair
in your pocket
Fira de Barcelona Av. Reina Maria Cristina s/n 08004 Barcelona,
Spain T. +34 93 233 2000