presentaciones marcos grilanda - ecommerce day buenos aires 2016
TRANSCRIPT
The power of cloud applied to retail
GrilandaHead of Southern Cone Amazon Web Services
AWS in 10 years
Active customers per month Run rate
1,000,000+ $11B+ 58%YOY growth
Q2 2015 to Q2 2016
10XInstalled Base
What’s ComingTechnology is deconstructing industries
100% LOB apps will be mobile by 2017
6 API Calls per App (avg)
½ of them not owned by mobile app provider
90% of the world’s data created in last
2 years
Velocity and Volatility
Contextual
80% of new cloud workloads data
intensive
from Operational to Real timeto Predictive
75B of devices connected to internet
by 2020
9.4 devices/person
Edge Network Economy
Todays Shopper Journey
Data: Competitive advantage
Data should allow you to connect this exploding inventory, exploding selection, exploding social dynamics…
…down to be a highly relevant experience for a consumer.
50% of competitiveness is directly linked to companies’ digitalization levels.
“Every 100ms delay costs 1% of sales”
EXPERIMENT FREQUENTLY#1
ELASTIC CAPACITY+ NO CAPEX & RIGHT COST ALLOCATION+ PAY AS YOU GO+ AVAILABLE ON-DEMAND
= NO RISKS
MEASURE, IMPROVE, AND ITERATE#2
Monolithic Application
Services
Microservices
The Story Of Amazon.com
= 50 million deployments a year
Thousands of teams× Microservice architecture
× Continuous delivery× Multiple environments
FOCUS ON YOUR BUSINESS#3
Focus on a simple implementation of your idea
Start with a minimal core set of features
Release, then listen to your customers & iterate
Minimum Viable ProductSmallest thing I can do to test my idea?
• + 105 years• +114 stores• + 4500 employees• 20% sales through Ecommerce.• All-in migration – 100% cloud• Black Friday – in a single day, they received
40,000 more orders than what they get in a month
• 8th largest global ecommerce traffic• 15 countries• 3200 employees (800 in IT)• Moved to AWS in US:
• 200 applications• 100 deploys per day• 2M requests per minute• 1500 instances
• Fast and flexible to business• 40% reduction cost• Cloud supported business growth• 30 million users in Latin America • 30% growth last year
• 150 Millions of images when migrated to S3• Business Intelligence – Customer Lifecycle
Management• WebSite• Migrating ALL IN to AWS
Q&A