presentatie belastingdienst 20 10 2008
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Presentatie Belastingdienst 20 10 2008TRANSCRIPT
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COMBINECOMBINECOMBINECOMBINECOMBINECOMBINECOMBINECOMBINE
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blogosphere blue ocean branding city marketing co-creation coach coaching
collective intelligence covergence communication conflictbemiddeling contactmoment
corporate citizenship corporate storytelling creative class crowdforcing
cyberdigma delicious digg event-driven communication eye opener free music
gadgets hotellerie hotello hospitality human potential idea infotainment inspiration
internet
2008 trends leadership lovemark MVO meeting masters mindz.com
network no-frills ontology ontmoeten ontwikkeling overheid people personal branding
planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim
seats2meet second life sellaband semantic web social capital social networking social
media stakeholders story telling tag tagopshere talent toerisme transumer
trends trendslation trendslator trend watcher trend watching trust ubiquitous
computing user-generated content vergaderen vertrouwen Web2.0 wiki you zara
Agenda
Longtale
Media kanalen & Guerilla
tactiekb.v. Burger
Web 2.0 & Trends
Sociale netwerken
Imago & Marketing
e-Participatie
Strijd om aandacht
Timeline
Abundance
Van mono naar stereo
Nieuwe media
Crouwdcloud
BrandgagementFree publicity
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Heeft u het heb- of het web-gen?
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2.0 + betekenis = Web 3.0
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Life should be stereo
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1 + 1 = !mpact
Ratio
Realisatie
Push
Bereiken
Monoloog
Commercie
Verveling
Kopieergedrag
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Samenwerken
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“2.0 Branding; van push naar pull”
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Authenticiteit
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SOCIALE NETWERKEN!
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Technologie
Sociale veranderingen
“SocialComputing”
Technologie verhoogt de snelheid en krachtwaarmee sociale veranderingen plaatsvinden
Sociale krachten beïnvloedentechnologische ontwikkelingen engepersonaliseerde toepassingen
© 2006, Forrester Research
Sociale Netwerken
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Microblog: Personal touch
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De ‘B.V. IK’
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Generatiekloof
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Losbreken:
•geboren 1945-1955•Grote gezinnen•Nauwelijks scheidingen•Strakke autoritaire opvoeding
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Ontworteld:
•geboren 1960-1985•Kleine gezinnen•Scheidingen•Losse opvoeding•Ongewenst
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Generatie C
Overdaad:
•geboren 1990-nu•Ongekende welvaart•Keuzestress•information overload
•WEB 2.0 babies
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Caring
Character
Content
Community
Creative Class
Celebrity
Cynicism
ConnectedComplexity
Communication
Creators
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Jong geleerd...
Vb: Zappelin, het Zandkasteel
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Shift Happens: http://thefishbowl.blogspot.com
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Shift Happens: http://thefishbowl.blogspot.com
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Shift Happens: http://thefishbowl.blogspot.com
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Communities
• Onderwerp specifiek
• Merkspecifiek
• Etniciteit specifiek
• Scene specifiek LABRADOR FORUM
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Delen
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Chatten
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Kracht van het collectief
K R A C H Tvan collectieve perceptie
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Kracht van het collectief
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Kracht van het collectief
Beïnvloedenvan collectieve perceptie
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… begin met luisteren
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Guerrilla marketing
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Guerrilla marketing
Cincinnati, Ohio, May 25, 2007
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Betrekken van de doelgroep
CEO Tom Dickinson
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Betrekken van de doelgroep
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BOOST sales
YouTube: meer dan 2
miljoen keer bekeken
Bezoek website nam met
650% toe
Verkoop via Blendtec’s
online winkel is vervijfvoudigd
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Creëren van betrokkenheid
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En zo simpel is het…
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Free publicity
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Free publicity
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Web-inspiratie
Welke openingen zijn
er om in te kunnen
spelen op de zojuist
besproken
maatschappelijke
ontwikkelingen?
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Hoe kan de
Belastingdienst e-
Participatie bij de
burger vergroten?
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Geef aan hoe je de
Belastingdienst over 10
jaar ziet?
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Hoe kunnen we
de publieke
perceptie (in
de media)
rondom de
Belastingdienst
verbeteren?
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Meer informatie? Media [email protected]
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Web-inspiratie
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www.ndiv.nl
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Nieuwe uitgeven
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