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Inhakers

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Effectiviteit van Branded Content

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K O M A L A M A Z E R A N TH O O F D D O C E N T O P L E I D I N G C O M M U N I C A T I E

H O G E S C H O O L R O T T E R D A M

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De uitdaging van social media is relevantie creëren in een landschap van overvolle tijdslijnen en algoritmes als strenge poortwachters”

“

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Our Philosophy

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element One

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Two

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Three

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Four

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities

Ju is te con ten t op he t ju is te

moment

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The Network is the MessageHogeschool Utrecht | Hogeschool Rotterdam | RauwCC | Greenberry | Kaliber | HollandSpoor | Han Snel | OBI4wan | Online

Marketing Fabriek | R2Research | Evident | Valtech | New Meaning | Total Active Media | Kim van Velzen | Radio Netherlands Worldwide | Creative Connection | iMMovator | SIA RAAK MKB

W E R K I N G B O O D S C H A P E F F E C T O P M E R KP O T E N T I E N E T W E R K

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Hoe kunnen we de effectiviteit van communicatie in online sociale netwerken verbeteren en

beoordelen?

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Diepte-interviews met tiental

bureaus om net op te halen: hoe wordt social media nu

ingezet?

Social media is digitaal darwinisme door technologische ontwikkelingen

Ronald van SchaikKaliber

‘‘’’

Social media is geen verlengstuk van

traditionele media om mensen maar te

bombarderen

Michiel van DamValtech

‘‘’’

ROI in social media is lastiger aantonen dan SEO

& SEA

Maarten ReijgersbergRauwCC

‘‘’’

Weg van Facebook naar whatsapp-achtige

toepassingen met minder profileringsdrang

Jan-Willem van Beek Greenberry

‘‘’’

WAT ZEGGENDE BUREAUS?

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Our Philosophy

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element One

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Two

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Three

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

Element Four

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities

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Denk Momentenen vergeet de fanbase

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The Real TeamEntrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo

Element One

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo

Element Two

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo

Element Three

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Moment zorgt voor piekMeting via Obi4Wan in de periode april 2016 - oktober 2016

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S O M E T H I N GEntrepreneurial activities differ

substantially depending on the type of organization and creativity involved.

Entrepreneurship ranges in scale from

AW E S O M EEntrepreneurial activities differ

substantially depending on the type of organization and creativity involved.

Entrepreneurship ranges in scale from

# A H m e s s e n

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#AHmessen

8 0 % I S G E E N FA N VA N H E M A

E N G A G E M E N T R AT I O A LT I J D N U T T I G ?

LIKES + SHARES + COMMENTS

FANS

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Denk Momentenen vergeet de fanbase

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We are Prism!Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

from solo, part-time projects to large-scale undertakings

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

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We are Prism!Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale

from solo, part-time projects to large-scale undertakings

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T E X TEntrepreneurial activities differ substantially depending on the

W O R D SEntrepreneurial activities differ substantially depending on the

S O M E T H I N GEntrepreneurial activities differ substantially depending on the

AW E S O M EEntrepreneurial activities differ substantially depending on the

Forbes top 100

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VA N D E F O R B E S T O P 1 0 0 H A A K T I N O P T E N M I N S T E 1 VA N D E M O M E N T E N

77%

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75% 50%Niet congruent Niet congruent

WAT METEN WE?

M E R K E N P R O D U C T E N

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92% 75% 17%Is visuele content Afbeeldingen Video

WAT ZIEN WE?

V I S U A L S A F B E E L D I N G V I D E O

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Scoor metvisueel

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KAAP DE

TIJDSLIJN

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MOBILE IS LEADING

S I M P E L E V I S U A L S

K O R T E R E A A N D A C H T S PA N N E

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W R I T E T H E N A M EO F Y O U R P R O J E C T

W R I T E T H E N A M EO F Y O U R P R O J E C T

EMOTIES DELEN

W R I T E T H E N A M EO F Y O U R P R O J E C T

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Hoe kunnen we de effectiviteit van communicatie in online sociale netwerken verbeteren en

beoordelen?

37

R E A L T I M E M A R K E T I N GB I E D T K A N S E N

FA N B A S E I S M I N D E R R E L E VA N T

F O C U S O P H I G H A R O U S A L E M O T I E S

4 highlights

S C O O R M E T V I S U E L E C O N T E N T,O O K I N D I V I D U E E L

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Wordt vervolgd!

H O E M E T E N W E B R A N D O U T C O M E ?

W E L K E B O O D S C H A P S -

FA C T O R E N S P E L E N E E N R O L ?

WAT I S D E P O T E N T I E VA N M O M E N T E N ?

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@komaladubois