Unit 3 :

COMPANIES

Group 3

Form:

+ I/You/We/They work.

He/She/It works.

- I/You/We/They don’t work.

He/She/It doesn’t works.

? Do I/you/we/they work?

Does he/she/it work?

Language review: Present simple or present continious

Present simple

Uses:- Give factual information about permanent

activities.- Describle a state that doesn’t change.- Talk about routine activities, repeated actions

or habits.

Language review: Present simple or present continious

Present simple

Form:

+ I am working.

You/We/They are working.

He/She/It is working.- I am not working.

You/We/They aren’t working.

He/She/It isn’t working.

? Am I working?

Are you/we/they working?

Is he/she/it working?

Language review: Present simple or present continious

Present continious

Uses:

We use the present continious to:- Describle activities in progress at the moment

of speaking.- Describle temporary situations.- Refer to future arrangements.- Describle changing situations.

Language review: Present simple or present continious

Present continious

Note:

Some verbs are not usually used in the continious tenses:

Like - love – hate – want – need – prefer – know – believe – remember – contain – depend – mean – understand – consist – seem – realise.

Language review: Present simple or present continious

Present continious

• A. Complete these sentences with either the present simple or the present continious form of the verbs on the brackets.

• B. Complete this job avertisment with either the present simple or the present continious forms of the verbs in the box.

Skill: Presenting your company

• A: Which of these suggestions do you agree with?

To make an effective presentation, you should:

1. Find out as much as possible about your audience.

2. Introduce yourself.

3. Start with a joke.

4. Outline the structure of your talk.

5. Vary the tone of your voice.

6. Refer to your notes as often as possible.

7. Use clear visual aids.

8. Summarise your main points.

Skill: Presenting your company

Long: Duong, I will have a presentation. But I don`t know what to do. Could you show me how to make an effective presentation?Duong: OK. I`ll give you some suggestions and advices.Long: Do you think I should find out as much as possible about my audience?Duong: So well. It’ll help your presentation more quality but, you`ll spend lots of time for it.I think you should introduce myself. it`s very important. You`ll be impolite when you don`t do it.

Skill: Presenting your company

Long: Oh.I think so. Should I start with a joke?

Duong: I think it`s not necessary. Each presentation should be limited about time. So you should focus to the main point of the presentation. But sometimes you need a piece of joke to your presentation more lively.

Long: I think Outline the structure of my talk is very important, isn`t it?

Duong: You are right. It`ll help you so much when you make presentation. And the audience will easy to understand what you say.

Long: How about my voice? Should I vary the tone of my voice?

Skill: Presenting your company

Duong: I think, you need to speak fluently and with intonation, so you’ll attract listener.

Long: Could I refer to my notes as often as possible?

Duong: No. It`s unprofessional when you do it. I think you should use clear visual aids. It`ll help you so much.

Long: Oh. I`ll do it. And the last question, Summarize is very important, isn`t it?

Duong: Yes, I think so. It`ll help you easy to remember and develop what you want to talk.

Long: Ok, thank you. Bye

Duong: Bye

Skill: Presenting your company

• B: Listen to a presentation about Tara fashions. Complete the chart.

• C: Listen again. Which of the suggestions in Exercise A does the speaker follow?

Skill: Presenting your company

• D: Think about your company, or any other company you know. Study the Useful language below, and use the headings in Exercise B to help you prepare a presentation about it. Then work in pair. Make a presentation about the company. Ask questions after your partner’s presentation.

The Presentation.

Skill: Presenting your company

Đông: Hello everone, my name’s Dong, I’m a director of Valentino Company. And this is Diem, my colleague.

Hi, Diem.

How are you today?

Diễm: I’m fine, thanks, and you?

Đông: Not bad. Today we have a meeting to discuss the investment plan in the future. Now let’s start the meeting.

Diễm: Ok.

Case study

Task

You are Director of Valentino. Meet to discuss your investement plan.

1. Work in pairs. Decide how to spend the €1.5 million. Prepare a presentation of your investment plan, with reasons for your choices.

2. Meet as one group and present your ideas.

3. As one group, agree on a final investment plan.

Case study

Task

Đông: As you known, Our company has expanded rapidly over the past ten years. It now has almost 300 employees,75 company-owned shops, and a turnover of €90 million. However, in the last two years, our profits was fall in.

So could you give me many reasons for it?

Diễm: Uhm…I see, there are three causes mainly: 1.fierce competition in the industry bringing prices down, 2. A fall in demand, 3. Production have problems.

Case study

Task

Đông: Right, to solve our current problems, the owners have set aside €1.5 million, and request we must have a plan to invest the company and becomes an international business.

Do you have any solution to solve the problems, Diem?

Diễm: The first solution, I think we need to invest in market research.

Đông: Why do you think that, Diem?

Diễm: It should give us a better understanding of our target customers’ changing needs and desires, then we can provide the production in which customer’s demand.

Case study

Task

Đông: Right.It’s a good idea. Anything else, Diễm?

Diễm: Next, I think we should invest in more product research and development. For example : a low-fat chocolate drink, new biscuits..)

Đông: I agree with you. We won’t stay ahead of the competition with the traditional products. This solution not only makes more choice for the customers but also expands a new market.

Case study

Task

Diễm: Finally, we should set up a factory in the US, because this is a major and big market.

Đông: I don’t thik so, I think we should set up online sales, it will widen our customer base, increase sales, profits and make us more competitive.

Diễm: Ok. How about the cost for these solution?

Đông: We have €1.5 million, so we spend €900,000 for research market, €300,000 for R&D, and €300,000 for online sales.

Case study

Task

Diễm: I think €600,000 for research market, €600,000 for R&D and €300,000 for onlines sales is better.

Đông: Ok, I will change it later.

Diễm: It’s too late, would you like to go out for a lunch with me?

Đông:Of course.

Diễm,Đông: Let’s go.

Case study

Task

As a director of Valentino Chocolates, write a proposal document to your CEO in which you:- List the investment options you have chosen;- Give arguments for each option, as well as cost and anticipated benefit. 

Case study

Writing

Investment plants

Velentino Chocolates Investment Plan

Retionale.

The Velentino Chocolates has Expanded Rapidly over the past ten years.It now almost 300 employees, 75 company owned shops,and a turnover of £ 90 million.However,in the last tow years,sale growth has slowed down abd cost have risenHoH.This has caused a fall in profits.This has been cause mainly by three factor: fierce competition in the industry bringing prices down’ a fall in demand; production problems.

Case study

Writing

Objectives.

To remedy the problems outlined above and enable Velentino Chocolates to become a competitive international business we propose an investment of £ 1.5 million.

Strategy and implenmentation.

The Board of Directors has agreed the following investment plan:

Firstly, we need to invest in market research.This should give us a better understanding of our target customers changing needs and desires,which can then guide product development

Case study

Writing

Product research and development is the second area that we need to develop,as we relied heavily on the success of our account for more than 50% of our turnover in the next two or three yares we will not stay head of the competition if we do not vary our range.

Finally, setting up online sales should widen our customer base, increase sales,and make us more competitive.

Case study

Writing

Cost.

Investment in market research £ 300.000

Investment in research anh development £1.000.000

Setting up online sales £ 200.000

Timeline.

Market research: to be completed in two month’ time by the end of November

Research and Development: going process to be speeded up from December

Online sales: website up and running by 2012

Case study

Writing

Evaluation.

The heads of the departments concerned will hand in a monthly progress report.The Board will then meet to assess the progress made in all four areas.

Case study

Writing

THANKS FOR YOUR LISTENING!!!THE END