presentation 1
TRANSCRIPT
We Want You! (online):How to Recruit and Retain Volunteers Using Social Media
Sam Davidson – CoolPeopleCare.org
Top two reasons most nonprofitsTop two reasons most nonprofitswantwant to use social media: to use social media:
FreeFreeEveryone Else is Doing ItEveryone Else is Doing It
Those are the Those are the two worst two worst
reasons to start reasons to start using social using social
media.media.
When nonprofits When nonprofits shouldshould use social media: use social media:
To start conversations with a new audienceTo start conversations with a new audienceTo deepen conversations with an existing audienceTo deepen conversations with an existing audience
To make all conversations more efficientTo make all conversations more efficient
Years it took to reach a market audience of 50 million:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
iPod: 3 Years
2 Years
Newspaper Readership
Newspaper Readership
96% of Generation Y belongs to a social network.
If Facebook were a country,
it would be the third largest in the world.
MySpace would be tenth.
Twitter would be 17th.
1 out of 8 couples
who married last
year met online.
1 in 6 college students takes at least one class online.
“We are the third place in the lives of millions of our customers. We are the coffee that brings
people together every day around the world to foster conversation and community.”
To start arevolution,people must
believe the unbelievable,do the unimaginable,
andbe the impossible.
strangersfriendsvolunteersloyal volunteers
advocates
People:
How wonderfulit is that nobody need wait
a single momentbefore beginning to
improvethe world.
-Anne Frank
Believe the unbelievable:
Believe the unbelievable:
Turn strangers into friends
In this life we cannot do great things.We can only do
smallwith
great love.things
-Mother Teresa
Do the unimaginable:
Do the unimaginable:
Turn friends into volunteers
Everyonecan be great
because anyonecanserve.
-Martin Luther King, Jr.
Be the impossible:
Be the impossible:
Turn volunteers into advocates
Get digitalGet relevantGet simple
Get practicalGet original
Monitor the conversation
Listen to the conversation
Participate in the conversation
Shape the conversation
Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement
It’s about the future of your clients.It’s about the future of your clients.
According to the Corporation for National and Community Service, According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%).is more than double the growth rate of all adult volunteers (9%).
In 2005, approximately 30.2 percent of college students In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult volunteered, exceeding the volunteer rate for the general adult
population of 28.8 percent.population of 28.8 percent.
Community doesn’t happen in one physical space.
Authority is needed, but it must be relational.
Helping people connect relevant dots will be the hallmark of a good organization.
If you’re able to have a conversation, then you’re doing something right.
Technology andthe Internetare a strategy,not a solution
Use processes that are both digital and ‘analog’
Embrace,
don’t fear,
the ever-changing world of
technology
Work with strategicpartners to ease
the learning curve
strategy
Who are you talking to?
Who do you want to talk to?
What are you saying?
Can people understand you?
What tools are you using?Are you using new media?
Are people talking about you?
Is anyone listening?Who’s talking back?
Can people have a conversation with your organization?
Are you saying something that matters?Do you understand the changing media landscape?
What’s next? Who’s speaking for you?
Benefits of aBenefits of aSocial Media StrategySocial Media Strategy
A Social Media Strategy helps your organization A Social Media Strategy helps your organization have a have a consistent message and voiceconsistent message and voice
A Social Media Strategy helps A Social Media Strategy helps link your online outreach to your link your online outreach to your organization’s traditional media initiativesorganization’s traditional media initiatives
A Social Media Strategy can help A Social Media Strategy can help increase the amount and increase the amount and depth of advocacy your organization doesdepth of advocacy your organization does
strategystrategyIt all starts with a It all starts with a
Pieces of a social media strategyPieces of a social media strategy
AudienceAudience
AudienceAudience
StrangersStrangersFriendsFriendsVolunteersVolunteersLoyal VolunteersLoyal VolunteersAdvocatesAdvocates
Pieces of a socialPieces of a socialmedia strategymedia strategy
GoalsGoals
GoalsGoals
Long-termLong-termShort-termShort-term
Pieces of a social media strategyPieces of a social media strategy
ResourcesResources
ResourcesResources
PeoplePeopleTimeTimeMoneyMoneyToolsTools
Pieces of a social media strategyPieces of a social media strategy
ActionAction
ActionAction
WhoWhoWhatWhatWhenWhenWhat platformWhat platformWhat purposeWhat purposeOutcomeOutcome
Start the conversationStart the conversationMake the commitmentMake the commitmentFind the championFind the champion
strategy
Volunteer recruitment
Board development
Press relations
Strategic planning
Employee relations
Buzz buildingPublic relations
CommunicationsDonor appreciation
Development
Event planningVolunteer retention
Employee recruitmentCommunity relations
Advocacy
Alliance building
CoolPeopleCare