presentation 1 supply chain

8/8/2019 Presentation 1 Supply Chain

1/73

1


2/73

2


3/73

Imran khan Id:4491Sadaquat khan Id:4494

Muhmaad Idrees Id:4486

3


4/73

winning with

SCM

4


5/73

About this

Presentation.

5


6/73

Youll Hear!

Industry Analysis

Atlas Honda Pakistan

Organizational Structure

Company Supply ChainProduct Range

Procurement

SAP

ManufacturingWarehousing

Vendors/ Dealers

Transportation

Conclusion 6


7/73

Industry Analysis

Motorcycle Industry estimates showthat last year a total

of over 750000 motorcycles were soldin the countryThe industry has been experiencing

a healthy growth rate of around 30%per year for the past 2007-2009

7


8/73

Industry Analysis

Pakistan came at number seven

with a production of750,000 unitsof motorcycles constituting to 2%

of the global total.

8


9/73

Market Share ofMotorbike in

Pakistan

9


10/73

10


11/73


12/73

A dynamic growth oriented company

through market leadership, excellence in

quality and service and maximizing export,

ensuring attractive returns to equity

holders, rewarding associates according to

their ability and performance,

12


13/73

Company Strategic Goals

Customers

Our customer is the reason and the source of ourbusiness. It is our joint aim with our dealers to ensurethat our customers enjoy the highest level of

satisfaction from use of Honda Motorcycles. Quality

To ensure that our products and services meet the setstandards of excellence.

Local Manufacturing

To be the industry leader in indigenization ofmotorcycles parts.

13


14/73

Company Strategic Goals

Technology

To develop and maintain distinct businessadvantages through continuous induction of

improved hard and soft technologies. Shareholders

To ensure health and viability of business andthus safeguarding shareholders interest bymaximizing profit. Payments of regularsatisfactory dividends and adding value to theshares.

14


15/73

Introduction ofAtlas Group

The Atlas Group comprises of7 public and 4

private limited companies, with over 5,000 staff

members. The foundation of the Atlas Group was

laid by Mr. Yusuf H. Shirazi, in 1962 with theestablishment of Shirazi Investments (Pvt)

Limited with a capital of half a million rupees

and three men - doing business inTrading Sharesand R real Estate.

15


16/73

Introduction ofAtlas Group

Shirazi Investments is now one of the leadinginvestment companies in Pakistan engaged intrading shares, fund management,

underwriting, real estate and warehousing. The growth of the Atlas Group is the result of

its focus on good corporate governance. TheGroup's equity has risen to Rs. 15 billion;assets have exceeded Rs. 25 billion and saleshave crossed the Rs. 30 billion mark

16


17/73

Company Profile

Atlas Honda Limited Atlas Honda Limited isa joint venture.

Countrys largest in-house manufacturing

capability at its Karachi and Sheikhupuraplants.

14 Joint Venture/Technical Assistance

Agreements.SKP Plant comprises of 500K plant.

17


18/73


19/73

Atlas Honda bikes

Atlas group operates in three sectors

1-Engineering Sector

2-Trading Sector

3-Financial Sector

19


20/73

Atlas Honda company

Engineering Sector

The Engineering Sector includes the following listedcompanies.

Atlas engineering

20


21/73


22/73


23/73


24/73

Reduce and prevent the generation of waste and pollution inour production system.

Establish management program to promote energyconservation and reduce waste.

Comply with requirements of environmental legislationand local regulations as a responsible corporate citizen.

Promote relevant environmental protection knowledgeand activities through education and training.

24


25/73

chairman

CEO

Finance Marketing Supply chain HRM QualityR & D

Chairman

Procurement

Imports

Local

Warehouse

RM

Production

Control

SAP

25


26/73


27/73


28/73


29/73


30/73


31/73


32/73

Product Range

CG 125 DELUXE

HONDA CG 125 DELUXE is newly launch bike of the Atlas

Honda company. Its also a 4 stroke engine and ideal for high

speed, long run and rough pathways. Its speciallymanufactured for the young people because of its excellent

speed and this bike getting good response from the youth.

32


33/73


34/73

SOUTH REGION

Includes following territories

Karachi

Karachi region covers whole Sindh province

Quetta

This covers whole Baluchistan province

34


35/73


36/73


37/73

NORTH REGION

37


38/73

Competition

1. Yamaha

2. Suzuki

3. Sohrab

4. Pak hero

5. Hero6. Star

38


39/73

SAP System Application & Products"

Master production scheduling (MPS)

Material Requirement Planning (MRP)

Procurement Process:

1. Forecasted Procurement:

2. Bill OfMaterial (B.O.M.)

3. Price Negotiation

4. Performa Invoice is called

39


40/73


41/73

Production Planning

Atlas Honda total plant

capacity is 500,000

units in Shaikhupura

and 105,000 units in Karachi

planned to produce 400,000 units

using both push as well as pull system

41


42/73


43/73


44/73

Atlas Honda planned to produce 400,000 units ofmotorbike during the current fiscal year that is2006-07. But they are expecting to achieve350,000 units of motorbikes during the current

fiscal year. Atlas Honda is using both push as well as pull

system. Push system is use before assembly plant.Pull system is used after they assemble the

required units and supply their motorbikes totheir dealers so that dealer could fulfill thecustomers demand

44


45/73

MANUFACTURING

Overview:Total number of assemble parts 350 parts for each product.

Imported parts (CD-70) 5%

Imported parts (CD-125) 15%

Shifts in Karachi 1for 15 hours

Shifts in SKB 24 hours

45


46/73


47/73


48/73


49/73

Manufacturing Process:

Atlas Honda there are total fourteen processes, asfollows:

Frame Assembling

Where frame of motorbikes are produce in bulkquantity.

Paint shop

In paint shop nearly 110 parts of motorbikes are being

painted at present. Buffing

Buffing shop used to buffer 35 components of motorbike

49


50/73


51/73


Fuel Cope

Fuel tank and other material related to fuel e.g. filter andcarburetor are assembling here.

Die casting

In this department chrome of metal parts done by Honda by own.

Engine Assembling

In this shop engine is assemble in proper

form to fit into chassis or frame

Wielding

All the necessary wielding are done

here regarding frame etc 51


52/73


Ignition Coil Shop

This shop related to work on ignition coil, which isright beside engine to produce electric for engine

and light Switch Assembling

Where switch of motorbike made and

assemble in complete form

Engine Machine AssemblingHere engine is attached to frame and check

whether is working fine or not

52


53/73


54/73

Warehousing STORES

Stores dept.

AHL performs following functions:

Manages the receiving, stacking & issuance ofparts &materials to the shop. Ensures theprovision &dispatches of required parts to SKP &KHI plant, spares part division &vendors. Handlesthe rejections &damages from all shops Handlesthe scraps & wastes generated in the factory

54


55/73


56/73


57/73


58/73


59/73

Dealers

5s stands for the following five facilities

1. Sale

2. Service3. Spare parts

4. Special sale

5. Second hand sales

59


60/73

Atlas Honda

There are more then 500 dealers in all over

pakistan

Likes

Multan. Lahore. Karachi. quetta .and any

many other

60


61/73

SialkotSialkotSialkot


62/73

Major Selling Cities

62

Atlas Honde

SialkotSialkotSialkot

sheikpuraSquetta

karachiLahore


63/73

Major Selling country

63

Atlas Honda


64/73

TransportationType of trucks and there

Capacity:

1. HINO (100)motorbikes to quetta2. BEDFORD (75motorbikes) to quetta

3. MAZDA (65 motorbikes) to quetta

64


65/73


66/73

Transportation

BEDFORD Trcuk:-

Its contain 110 motor cycle and

Charge par bike 80000Rs.

it is little lower

Mode of transportation..

66


67/73


68/73


69/73


70/73


71/73

71


72/73

Call us 03458328363 if any question

72


73/73

presentation 1 supply chain

Documents